Mobile Commerce Minute

In a recent study by Monetate, called the Ecommerce Quarterly, shows some shocking research around mobile spending behaviours. The first and most surprising is the rise in the average order size by Android users - surpassing that of iOS users. Not only that but the average order size has risen substantially during the same period. Shocked? Watch on.

 

Mobile World Congress is the epicentre for innovation in the mobile realm - and it didn't disappoint this year. In this quick episode, Chuck examines the key announcements when it comes to mobile commerce and retail. Also in this episode is a quick framework to understand where all these things fit in to the current and future landscape.

The endless debate between mobile web or mobile app is front and center in the latest PWC study. There is no doubt that both are necessary but for different reasons. This episode takes a look at some of those differences but, really, this is a mobile web AND mobile app world.

It is crazy to think that a consumer would walk into a store, pick up a product and buy it without at least scanning it and checking for a better price online or off. We all understand the value of a coupon yet we don't do this simple act of scanning - it is basically like a coupon but without the store issuing it. The good news is that a lot of us are getting smarter. The bad news for retailers is that a lot of us are getting smarter.

A recent study by Marketing Land shows us exactly what consumers do with a smartphone inside a store. The results shouldn't be surprising - consumers use their phones to make sure they are getting the best product at the best price they can. The real surprise is that more people AREN'T doing it.

InMobi just released the findings of a massive global study they recently completed on global mobile media consumption. This episode focuses on the important data gathered related to mobile shopping, commerce and payments. There is no doubt that things are accelerating beyond boundaries and borders.

Making mobile payments easy is a hard thing to do. There is so much confusion because there are so many options, so many systems and so much work that needs to go into training staff - and then retraining them again. LoopWallet may be the answer to all of this but it comes with a price - an actual price. Watch on and ask yourself if you would pay to be able to pay.

The messaging mania is upon us and for good reason. Lately the focus has been on Facebook's $19B acquisition of WhatsApp but there have been many big moves in the industry that have not received the same media attention. Mogreet's acquisition by Payvia and their rebranding to Outspoken is one of them. Why is this important? Watch on.

About a year ago, Adidas converted a simple window display in front of a physical store in Germany into a store. The window store allowed passersby to interact with and eventually purchase product right from where they stood. The lessons they learned were invaluable and captured in this episode.

In order for the average consumer to adopt mobile payments there are three critical things that have to be present and Chuck details them for us here. Well above the tactical and technological aspect of mobile payments, there is a fourth requirement as well. Watch the episode to understand what that is.