Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. 

In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead. We’ll dive into the anticipation surrounding upcoming game releases and explore key trends poised to dominate the industry.

Join industry experts Wilhelm Voutilainen, Sr. Chief Game Analyst, and Kalle Heikkinen, Chief Game Analyst at GameRefinery, a Liftoff Company, as they delve into the exciting mobile game releases of the year.

Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

Here’s to a successful 2024 for mobile games, 
Mobile Games Playbook

Join us as we explore the latest trends, challenges, and innovations in mobile game design.

As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in this episode. We’ll explore the innovative ways games differentiate themselves in the market and elevate player engagement. And reflect on the standout moments in the mobile gaming industry in 2023. 

Join industry experts Teemu Palomäki, Chief Game Analyst, and Inka Reinola, Game Analyst at GameRefinery, a Liftoff Company, as they reflect on the industry’s standout moments and challenges in 2023, including the revival of iconic franchises on mobile platforms, the decline in hypercasual games, and the rise of merge gaming.

Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

Farewell for 2023,
Mobile Games Playbook

Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation.

In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely.

We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies.

Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

Thank you for listening,
Mobile Games Playbook

Welcome to the 50th episode of the Mobile Games Playbook podcast!

We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey.

In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China.

We’ll discover what makes China an unrivalled hub for mobile gaming as we delve into the fascinating phenomenon of popular mobile games. We’ll also uncover the profound impact of government regulations on the industry, spanning from game approvals and content restrictions to censorship.

We’ll also predict how China’s gaming landscape will evolve over the next five years—considering the game-changing role of technology, shifting player preferences, and ever-evolving industry trends.

Don’t forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

Thank you for listening,
Mobile Games Playbook

Join us as we explore the exciting world of Final Fantasy.

In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of mobile games. From its inception to its latest mobile adaptations, we'll discuss Final Fantasy's remarkable evolution and ability to captivate a new generation of gamers.

We’ll look into how Final Fantasy's success in mobile gaming is tied to its monetization strategies and what truly sets Final Fantasy games apart, from their captivating stories and immersive gameplay to their stunning visuals. Beyond the technical aspects, we'll examine the immense impact of the Final Fantasy brand on both the gaming world and popular culture.

Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

Thank you for listening,
Mobile Games Playbook

Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole new level by transforming how we approach sleep.

Are there benefits to merging gaming with sleep? Find out how Pokémon Sleep stacks up against other sleep-related apps. We'll delve into the unique features that make Pokémon Sleep a standout experience and explore how it integrates into the broader Pokémon ecosystem. But that's not all; we’ll discuss if there could be plans to extend its reach beyond sleep and venture into the realm of promoting other healthy habits. 

Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

Thank you for listening,
Mobile Games Playbook

This episode delves into the dynamic and diverse world of women in gaming. Karen Chen, Account Executive at Liftoff, and Paula Neves, Senior Product Manager at Zynga, join us to spotlight women's challenges and discuss their unique perspectives on the industry.

Despite the proliferation of mobile games aimed at women, there remains a concern for more representation of women in various job roles within the gaming world. We will explore the reasons behind this disparity and examine how women gamers often find themselves confined to certain gaming genres, perpetuating limiting stereotypes. We will also tackle the pervasive issue of online harassment and its impact on the gaming experiences of women.

We also celebrate the strides made by the gaming industry to address these issues and promote inclusivity. Discover the emerging initiatives, programs, and opportunities to bridge the gender gap and create a more diverse and welcoming gaming landscape for everyone.

Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.

Thank you for listening,
Mobile Games Playbook

In this episode, we will be delving into the latest trends in LiveOps and how game studios are utilizing live events to increase player engagement and revenue. Expert analysts from GameRefinery, a Liftoff Company, will discuss their new Live Events Tracker tool, which enables game developers to stay ahead of the competition by comparing and analyzing live events across various games and genres.

In the wake of Apple's groundbreaking App Tracking Transparency framework, it has become more important than ever for game developers to retain their players and find new ways to generate income. Join us as we unravel the remarkable advantages of leveraging live events to captivate players, designing successful events and how to use analytics to enhance your LiveOps strategy effectively.

Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on LiveOps and other game development topics.

Thank you for listening,
Mobile Games Playbook

Say farewell to The Mobile GameDev Playbook, as we introduce the new and improved Mobile Games Playbook, brought to you by Liftoff. 

Investing in young talent is crucial for the growth and development of the game development industry because it brings fresh perspectives, new ideas, and diverse backgrounds to the industry, which is vital to safeguard the future of game development. 

Join us as we delve deeper into why nurturing and investing in young people is essential and how it can benefit the industry in the long run.

In this episode, we talk to Yahsir Qureshi, the VP and Head of Studio at Sandsoft Games and Chief Game Analyst at GameRefinery, a Liftoff Company, Teemu Palomäki. We look at Sandsoft’s "Press Start" program, a six-month initiative that addresses the skills gap in the game development industry. We examine the selection process for young developers and the resources they receive during the program and explore the expectations and outcomes of the program.

Remember to subscribe, leave a review, and check out our websites https://liftoff.io/ and www.gamerefinery.com!

Thank you for listening,
Mobile Games Playbook

Is there room for others to succeed in a market dominated by so few companies?

Join us as we explore the current state of the mobile shooter market, the top games dominating the market, their market shares, and the different types of shooters available.

You won't want to miss our overview of games like CoD: Warzone Mobile, Arena Breakout, Undawn Vitality, Division Mobile, Destiny Mobile, and Valorant.

We'll also explore the recent game cancellations from EA, including Apex and Battlefield, and examine, amongst others, the intensity of live-ops for the top shooters, content cadence, and possible entry barriers for new companies. Looking to the future, we'll delve into where the market is headed and whether there is room for new shooters and subgenres to emerge and take the market share.

Check out this episode to learn about the challenges that mobile game developers face when trying to develop shooters. We talk to the Chief Game Analysts at GameRefinery, a Liftoff company, Wilhelm Voutilainen and Erno Kiiski, who provide us with a comprehensive analysis of the state of the mobile shooter market and tell us what we can expect in the months and years to come.

Don’t forget to subscribe, leave a review, and visit us at www.gamerefinery.com! 

Thanks for listening, 
The Mobile GameDev Playbook