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Mobile is not only the future, it is fast becoming the present. As consumers start to rely on their mobile devices from everything from shopping to searching to socializing, marketers, publishers and ... more
FAQs about Mobile Power and Profit:How many episodes does Mobile Power and Profit have?The podcast currently has 38 episodes available.
September 28, 2015Apple iOS 9, Adblockers and What It Means to PublishersThough the newly released Apple iOS 9 features and capabilities are primarily refinements rather than anything transformative but still worth getting. Most of the attention is going to ad blocking — now the No.1 paid apps in the App Store. Uyen Tieu speaks with a Mobile Software Developer at Rumble about iOS 9, adblockers and what it means to publishers....more34minPlay
September 28, 2015Mobile Productivity In The WorkplaceThe mobile revolution has forever changed so many of our daily experiences. In this episode, Jason Shah CEO of Do (Do.com) share with us his insights on mobile productivity and explains how enterprise apps are a rapidly growing area of app development...more34minPlay
September 21, 2015iOS 9 and the Rise of Mobile Content BlockersUyen Tieu talks with Elad Cohen from Rumble about Apple releasing iOS 9 update and the new features and capabilities. Most of the attention is going to ad blocking, which is now the No.1 paid app in the App Store. Uyen and Elad discuss iOS 9, adblockers and what it means to publishers. Further, the tell what adblockers are and why they are making such a big buzz....more35minPlay
August 03, 2015Actionable Analytics in a Mobile WorldTalking about Actionable Analytics in a Mobile World as Uyen Tieu speaks with the Founder / CTO at Localytics Henry Cipolla. Localytics allows organizations to gain deep, actionable insights into app user behaviors and leverage these insights to acquire users more efficiently, to drive targeted interactions through push and in-app messaging or re-targeting, and to personalize the in-app experience....more39minPlay
June 22, 2015Testing to Optimize ConversionsUyen Tieu discusses Testing to Optimize Conversions with eMarketer Principal social media analyst Debra Aho Williamson. Debra discusses topics including social media marketing, mobile advertising on social media and programmatic creatives.eMarketer is the industry's leading research firm, providing data, insights and perspectives for marketing in a digital world. Marketers worldwide rely on our platform for information on consumer behavior trends and for trusted data on spending, strategies and tactics....more35minPlay
June 22, 2015Mobile Conversion Optimization, Segmentation and A/B TestingUyen Tieu speaks with Wider Funnel CEO Chris Goward about Mobile Conversion Optimization and the different frameworks and models one can use to go about optimizing and what should people look out for when optimizing for conversions. They also Segmentation and A/B Testing: industry trends - the good and the bad, what is the best way to go about implementing and Mobile vs. Desktop: How does one go about integrating their mobile testing into the holistic picture?...more35minPlay
June 16, 2015Optimizing Your Business for MobileDiscussion of Optimizing Your Business for Mobile as Uyen Tieu welcomes Ryan Nelsen, who heads up Product and Growth Marketing at Qualtrics....more33minPlay
June 08, 2015The Value of Partnerships In Mobile with Wade BrownUyen Tieu discusses The Value of Partnerships In Mobile with the VP of Operations at SpinGo, Wade Brown. Wade tells us about the power of partnerships in the mobile industry and how using the right data can help you find the best partners to grow your business successfully....more32minPlay
June 01, 2015Increasing User Engagement with Julie AskIncreasing user engagement is our topic as Uyen Tieu speaks with the Vice President at Forrester Research and Co-Author of The Mobile Mind Shift, Julie Ask. They discuss Mobile moments - what exactly are they, and how can we capture, borrow or create them effectively? She also discusses the increasing number of platforms and the difficulty in designing the mobile moment for different platforms as well as the trends that will influence mobile commerce in 2015 and the coming years....more34minPlay
May 18, 2015Using Mobile as the Personal Connection With Puneet MehtaFrom Loyalty Programs to finding the right context to the internet of things, Uyen Tieu discusses Using Mobile as the Personal Connection with Puneet Mehta, the Co-Founder and Chief Executive Officer of MobileROI....more33minPlay
FAQs about Mobile Power and Profit:How many episodes does Mobile Power and Profit have?The podcast currently has 38 episodes available.