Mobile Power and Profit

Though the newly released Apple iOS 9 features and capabilities are primarily refinements rather than anything transformative ­ but still worth getting. Most of the attention is going to ad blocking — now the No.1 paid apps in the App Store. Uyen Tieu speaks with a Mobile Software Developer at Rumble  about iOS 9, ad­blockers and what it means to publishers.

The mobile revolution has forever changed so many of our daily experiences. In this episode, Jason Shah CEO of Do (Do.com) share with us his insights on mobile productivity and explains how enterprise apps are a rapidly growing area of app development

Uyen Tieu talks with Elad Cohen from Rumble about Apple releasing iOS 9 update and the new features and capabilities.  Most of the attention is going to ad blocking, which is now the No.1 paid app in the App Store.  Uyen and Elad discuss iOS 9, ad­blockers and what it means to publishers.  Further, the tell what adblockers are and why they are making such a big buzz.

Talking about Actionable Analytics in a Mobile World as Uyen Tieu speaks with the Founder / CTO at Localytics Henry Cipolla. Localytics  allows organizations to gain deep, actionable insights into app user behaviors and leverage these insights to acquire users more efficiently, to drive targeted interactions through push and in-app messaging or re-targeting, and to personalize the in-app experience.

Uyen Tieu discusses Testing to Optimize Conversions with  eMarketer Principal social media analyst Debra Aho Williamson.  Debra discusses topics including social media marketing, mobile advertising on social media and programmatic creatives.

eMarketer is the industry's leading research firm, providing data, insights and perspectives for marketing in a digital world. Marketers worldwide rely on our platform for information on consumer behavior trends and for trusted data on spending, strategies and tactics.

Uyen Tieu speaks with Wider Funnel CEO Chris Goward about Mobile Conversion Optimization and the different frameworks and models one can use to go about optimizing and what should people look out for when optimizing for conversions. They also Segmentation and A/B Testing: industry trends - the good and the bad, what is the best way to go about implementing and Mobile vs. Desktop: How does one go about integrating their mobile testing into the holistic picture?

Discussion of Optimizing Your Business for Mobile as Uyen Tieu welcomes Ryan Nelsen, who heads up  ‎Product and Growth Marketing at Qualtrics.

Uyen Tieu discusses The Value of Partnerships In Mobile with the VP of Operations at SpinGo, Wade Brown. Wade tells us about the power of partnerships in the mobile industry and how using the right data can help you find the best partners to grow your business successfully.

Increasing user engagement is our topic as Uyen Tieu speaks with the Vice President at Forrester Research and Co-Author of The Mobile Mind Shift, Julie Ask. They discuss Mobile moments - what exactly are they, and how can we capture, borrow or create them effectively? She also discusses the increasing number of platforms and the difficulty in designing the mobile moment for different platforms as well as the trends that will influence mobile commerce in 2015 and the coming years.

From Loyalty Programs to finding the right context to the internet of things, Uyen Tieu discusses Using Mobile as the Personal Connection with Puneet Mehta, the Co-Founder and Chief Executive Officer of MobileROI.