Mobile Power and Profit

Discussing The Potential of Location Based Marketing and how it is changing mobile as Uyen Tieu speaks with the Founder of the Location Based Marketing Association (LBMA), Asif Khan.

Discussion of why dedicated mobile landing pages trump responsive web, how to make use of mobile specific features (GPS location etc.) to get the most out of your apps/mobile web and best practices when it comes to testing and monitoring as Uyen Tieu speaks with  Conversioner CEO Talia Wolf

Uyen Tieu discusses Mobile Engagement and Creating Friction in Mobile with  Mobile  Marketing Influencer, Forbes Contributor and Host of WebmasterRadio.FM Series Mobile Presence Peggy Anne  Salz . They discuss how creating friction in mobile to  access contextual and assistance related abilities in mobile devices.

Uyen Tieu speaks with the Chief Operating Officer of Lithient, Ed Chater. Ed discusses the standardization of mobile data tracking,  delivering digital measurement for enterprise clients,  driving engagement beyond install, and how re-targeting is now real on mobile.

Mobile publishing and the gaming industry are examined as Uyen Tieu talks to the CEO of Fuse, Jon Walsh. Can you give us a review of major developments and adoption and how will this impact the mobile world going into 2015. What are the next big trends to watch out for and if the future app driven as opposed to using mobile browsers?

Advancements in Mobile Data Collecting as Uyen Tieu speaks with the CEO of HipCricket, Doug Stovall.  He discusses how mobile marketers  use that information to deliver content that can be tailored to a specific individual.

Mobile Content Strategies for Publishers and the Evolution from Mobile Browser Driven Marketing to Mobile App-Driven Marketing  as Uyen Tieu speaks with David Arkin, the Vice President of Content and Audience for GateHouse Media.

Uyen Tieu discusses big data, cloud technologies and the power of location services and how have shifted mobile marketing to new, greater paths with Cindy Krum, CEO and Founder of MobileMoxie and the author of  Mobile marketing: Finding your customers no matter where they are.