Mobile Presence

Our host Peggy Anne Salz from MobileGroove talks shop with Shamanth Rao--VP of Growth at FreshPlanet and the host of the podcast How Things Grow. It’s a light look at hard-hitting growth tactics as Shamanth shares amazing stories and valuable advice from his career leading growth at Bash Gaming (later snapped up by GSN), and PuzzleSocial, recently acquired by Zynga. Shamanth also draws from his impressive roster of show guests to speak candidly about some of the coolest (and oddest) growth hacks he's ever heard of yet.

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Mobile carves out new opportunities and moments in the consumer journey where targeted and relevant advertising can have a huge impact. Our host Peggy Anne Salz catches up with Finlay Clark, UK Country Manager for Waze, the global, Google-owned crowd-sourced sat nav app and local ad platform, to discuss how marketers can get more mileage out of “drive time” and activate and motivate app users on the commute. Finlay walks us through the innovative and highly effective ad units, ranging from branded pins on the map to driving directions that use celebrity voices to promote movies and popular entertainment. They also discuss how Waze ensures safety while offering local business owners and brands access to the captive commuter audience.

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Research shows acquiring a new customer is anywhere from 5X to 25X more expensive than retaining an existing one, so it certainly makes sense to do what you can to avoid spending time and cash trying to find new users. You have to keep the ones you have happy--and you have to make sure you are acquiring and retaining your most valuable users from the get-go. Our host Peggy Anne Salz from MobileGroove catches up with Lomit Patel, Vice President of Growth for IMVU, the social networking and chat app that allows users to create custom avatars, to discuss the data and traits that help you identify your biggest app advocates and users. Lomit, who has earned the title of Mobile Hero as chosen by Liftoff, also lifts the lids on his top three tips to successfully scale up campaigns on Google UAC by teaching Google’s machine learning systems to understand what you want and the price you’re willing to pay.

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Our host Peggy Anne Salz catches up with Walter T. Geer III, a creative visionary well-known for transforming advertising through innovative ad creatives, to discuss how (and why) innovative approaches and formats that push the boundaries are also driving deeper customer connection. Walter holds six U.S Patents for digital ad formats and has a long track record implementing creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom and MySpace. He draws from his career learnings to offer actionable advice about what marketers need to understand and undertake in order to ignite consumer emotions and impact brand engagement.

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Our host Peggy Anne Salz from MobileGroove catches up with David Berkowitz, Head of Marketing at Storyhunter,  the world's leading media and video production marketplace, to discuss how B2B marketers can use effective and engaging video storytelling to grow their network and their business. It’s an activity that can take many marketers out of their comfort zone, which is why Storyhunter manages a platform that connects its clients with a vetted network of over 20,000 producers, filmmakers, and journalists across in 180+ countries to produce branded content that clicks with audiences. David also draws from his long track record in social media marketing and storytelling to talk about video trends including the role of mobile, the rise of 360 video and the stories that move audiences most.

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There are instances when following user data will lead you to new areas of opportunity, and there are times when unleashing AI and machine learning will yield even better results. Olesia Kuznetsova, who heads mobile at Social Discovery Ventures based in Moscow, draws from her experience managing mobile marketing efforts for the company's 30+ dating applications. She shares the best practices that power her approach to data-driven acquisition and engagement, and she discusses the role of AI in mobile and app marketing and her company’s own efforts to establish and AI research center on-site.

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Social media sites, such as Facebook, Twitter, Snapchat, Reddit, and Instagram can be powerful springboards to make sure your apps trend and rise the ranks to engage your target audience. Our host Peggy Anne Salz with MobileGroove catches up with Thomas Ma, Co-Founder of Sapphire Apps, who shares top tips, tricks and solid advice app marketers can follow to meet app download and customer engagement expectations. He also explains how Sapphire Apps, which has a portfolio of over 500 iOS apps with a combined following of 15+ million, partners with social media influencers to give them a chance to increase their revenue through trendy apps such as the Emoji Maker.

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Influencer marketing used to be about building the numbers, but now it’s about finding ways to engage audiences with content and experiences designed from the ground up to be genuine and genuinely compelling. Simon Haase, best known for his YouTube Channel ClayClaim and Macy Mills, head of Biz Dev at Gameinfluencer, a company connecting gaming publishers and influencers to produce creative content that will boost your game, share how they do both. Simon tells how he makes the perfect match between the popular game figures he creates using polymer clay on camera for his YouTube channel (which has received over 44 million views) with the KPIs that Macy says are top of mind with leading games companies and consumer brands. Together they share their surprising insights into what it takes to build influence, which platforms (YouTube vs. Instagram) pay off and how brands can boost audience and influence by embracing creative content and artistic freedom.

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Every app entrepreneur wants to launch their app to an eager audience and excel in an uncontested market space, but few can do it. Our host Peggy Anne Salz from MobileGroove connects with Kushal Ghimire, a serial entrepreneur and CEO of Livereporting LLC--who tells shares the motivation for creating Assignmate, a first-ever app that pairs students with tutors who can help them tackle problems and projects. Kushal, who was raised in Kathmandu, Nepal, and later attended Caldwell University in the U.S. also shares his personal experience around app development, marketing and an insightful list of what other developers need to do to launch an app sure to have impact.

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If it’s user acquisition in 2018, it’s data-driven by default and tech-driven by design. Our host Peggy Anne Salz from MobileGroove catches up with Matt Sadofsky--Senior Manager, Growth Marketing at Tilting Point, a new generation games partner for top independent development studios--to discuss the approaches marketers must know, and the personal talents and traits they should cultivate, to achieve success. Matt candidly discusses where UA is going and how his passion for data and thinking outside-the-box makes him a better marketer, allowing him to reach the KPIs that have earned him the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.

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