Mobile Presence

Our host Peggy Anne Salz from MobileGroove catches up with Oisin Lunny, Chief Evangelist at OpenMarket, a leader in mobile messaging, to discuss the rising importance of empathetic marketing and how brands can harness this key capability to create real and lasting customer connection in our digital age. They walk through the checklist of seven Empathetic Moments, times and places where text messaging lets you connect with customers more effectively than any other channel--and they give you a ton of examples of how you can do it. From customer service to asking for feedback, Oisin outlines the opportunities and explains why text messaging trumps email and voice every time. Listen in and learn how to identify those moments in your own business so you can start taking advantage of the opportunities SMS offers.

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Our host Peggy Anne Salz from MobileGroove catches up with Fabien-Pierre Nicolas, Head of Global Growth at machine-learning driven news discovery app SmartNews, to discuss  how marketing to all sides is the best way to boost UA in the ‘Age of Trump.’ Fabien also talks about his mission to eliminate the filter bubble in news consumption, and how his approach to ad creatives have helped in that effort. Finally, he shares tips to improve user acquisition and engagement, recalls how a clever change in font allowed his team to double the conversion rate on Google Play in just four weeks, and reveals the many other surprising shortcuts and accomplishments that earned him the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.

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Our Host Peggy Anne Salz from MobileGroove catches up with Tim Armoo—the 22-year old CEO ofFanbytes, billed as the world’s first Snapchat influencer platform helping brands like Warner, Universal, and Sony power new approaches to reach teens on Snapchat. He discusses blockbuster campaigns, and walks through how marketers can tap influencers and the new sandwich ad format to connect to teens in ways that are real and drive real results.

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Our host Peggy Anne Salz from MobileGroove catches up with Thomas Hopkins, Director of Marketing at Penn Interactive Ventures, to discuss how mastering the discipline and drive essential to his career in water polo prepared him to excel in app and mobile marketing at his company where he oversees all mobile and web marketing across 50+ apps, including two of the top 50 grossing social casino apps on the market today. We go for gold in a candid discussion about the *real* value of app store optimization (ASO), invaluable lessons he learned launching an app a week, and the marketing achievements that earned him the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.

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Our host Peggy Anne Salz at MobileGroove catches up with Esther Hwang, Director of Growth at Poshmark, the largest social marketplace for fashion, to discuss how she identifies new web and mobile channels with the most potential, and architects ad creatives with the most impact. Do you need to be a hacker at heart to succeed in data-driven mobile marketing? Esther, a Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform, talks candidly about the skills set you need to reach your acquisition and engagement targets, and shares own her own education in the arts has equipped her to step back and view the “Big Picture” of campaign performance.

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What is the one tip small biz can follow right now to boost mobile marketing results? Our host Peggy Anne Salz welcomes the “dynamic duo” from Symphonic Digital (Steffen Horst, CEO and Co-Founder, and Dave Antil, Chief Client Officer and Partner) to share their pick of tips and trends small biz needs to know to grow brand awareness and revenue in the year ahead. Steffen and Dave talk about why Amazon advertising is the platform to watch and draw on the long track record at major agencies to highlight what small business is doing right and what it is getting horribly wrong. From what you can do to get the most out of a limited budget to a crash course in the ad platforms you need to know better, we cover it all on the show--and you can read even more on Symphonic Digital’s insightful blog, a must-read destination brimming with solid and serious advice for small- and medium-size business.

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Our host Peggy Anne Salz from MobileGroove catches up with Helene Trompeter,Media Manager at The Weather Company, to discuss her work aligning mobile marketing goals with the company’s wider mission to be genuinely helpful and useful--especially in the case of natural disasters and preparedness. We discuss the formats that drive the best results, the platforms that deliver the most highly engaged app users,  and the marketing approaches and successes that earned her the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.

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AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier--Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem--to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to data-driven marketing will impact - well - everything, and what you can do to up your game in 2018.

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Better pitches and more personalized selling are just two positive outcomes you can expect when you harness AI to improve B2B marketing. Our host Peggy Anne Salz from MobileGroove catches up with Arun Lal CEO and co-founder of Contiq, to discuss how AI is impacting marketing and concrete ways you use this intelligence to prepare for Sales 3.0 and personalize your pitches. Contiq is an AI-assisted, personalized presentation creation system that helps enterprise salespeople create pitches up to 80% faster and improve win-rates by up to 80%.   

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The infusion of AI (Artificial Intelligence) into marketing can aid in decision-making and marketing automation, or it can replace many marketing jobs that deal with data and analytics--or both. Our host Peggy Anne Salz discusses the tools, tech, and choices facing marketers with Paul Berney, mobile authority and founder of mCordis, a company bridging the knowledge gap around how to successfully apply technology solutions in marketing through education and advisory services. Paul draws from the series of education courses on AI offered by mCordis to provide us a crash course on what AI is and how it is likely to impact marketing, creativity, and engagement. 

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