Mobile Presence

Our deep-dive into the top tips from real-life Mobile Heroes, recognized by Liftoff for their app marketing and UA expertise, continues with Annica Lin, Senior Acquisition Manager at Stash Invest, who shares how you can set up a daily routine to review performance across all your channels. She also lifts the lid on the data and KPIs you need to watch in order to recognize and optimize the channels that drive the best results. A show chock-full of actionable advice you don’t want to miss!

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Mobile advertisers and app developers are warming up to playable ads, a new and effective format that allows players to try out your game before they commit to your app. Our host Peggy Anne Salz discusses why playable ads work so well and how you can create a winning strategy with Dan Greenberg, Chief Design Officer at IronSource where he oversees everything related to design and creative at the company, from client ad creative, to company branding. In addition to managing ironSource's in-house Studio of designers, video editors, programmers and animators, Dan also oversees ironSource's in-house gaming studio, giving him an in-depth understanding of the in-app and in-game environment.

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Our host Peggy Anne Salz kick off a new season of interviews with mobile marketing experts with Matthew Hrushka, a recognizedMobile Hero and Mobile Marketing Manager at Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages. Matthew shares how he draws from the data to recognize quality app users and - more importantly - ensure the right marketing creative is shown to the right audience the right point in the funnel.

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Creatives can make or break your mobile ad campaign, so it pays to test and optimize in order to achieve the best results. Our host Peggy Anne Salz catches up with Jan Heumueller, a managing director at TabMo, a leading creative mobile buying platform that for mobile inventory helping marketers to make the match between the creative they present and the audience they want to engage. Jan reveals real-life case studies and top tips to highlight critical do’s and don’ts marketers across all businesses need to know as they combine programmatic approaches with attention to creatives.

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Creatives can make or break your mobile ad campaign, so it pays to test and optimize in order to achieve the best results. Our host Peggy Anne Salz catches up with Jan Heumueller, a managing director at TabMo, a leading creative mobile buying platform that for mobile inventory helping marketers to make the match between the creative they present and the audience they want to engage. Jan reveals real-life case studies and top tips to highlight critical do’s and don’ts marketers across all businesses need to know as they combine programmatic approaches with attention to creatives.

Today on Mobile Presence Ian Naylor from Appinstitute joins our host Peggy Anne Salz. Ian Naylor is the founder and CEO of AppInstitute, one of the world’s leading DIY App Builders (over 70,000 apps built). Naylor has founded, grown and sold 4 successful internet and technology companies during the past 18 years around the world. He gives seminars as an expert authority on startup mobile app trends, development, and online marketing and has spoken at numerous industry events including The Great British Business Show, Venturefest, the National Achievers Congress and numerous industry exhibitions around the UK.

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In this episode, our host Peggy Anne Salz catches up with Ian Naylor, Founder and CEO of AppInstitute, to deep-dive into the misconceptions small businesses have about apps and talk through the benefits and fallbacks of a DIY approach to app building. Using a drag-and-drop app builder solution such as AppInstitute allows small biz to make an app without knowing a single line of code. Ian also discusses the real value of mobile apps and websites - noting that websites may solve discoverability, but it’s an app that allows businesses to drive loyalty and deepen customer engagement.

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Today on Mobile Presence Peggy is Joined by Jason Soto From Mobile Soft.  Jason's career has never been a job to him. He enjoys what he does. Jason has had the opportunity to significantly contribute to a number of powerful corporations with innovative products that have created historical corporate movements in our modern business world. His contributions have been in the areas of corporate and consumer marketing, strategic business management, technical consulting and organizational development. MobileSoft is a global leader in mobile application software development. We design, develop and publish Android and iPhone apps for thousands of clients around the world. MobileSoft has a proprietary software platform for developers to build their own native mobile applications. We have over 120 million smartphone users worldwide that access our platform monthly. MobileSoft is headquartered in Minneapolis, with offices in Las Vegas, Atlanta, Houston, Seattle and Chisinau, Moldova.

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Our host Peggy Anne Salz catches up with Jason Soto, director of marketing at MobileSoft Technology, a mobile application development company, to discuss how small business can get their apps in the hands of their customers and the custom features that can help small business owners engage, interact and retain their customer base. Jason also walks through examples showing how business verticals - such as restaurants - are using apps to get a leg up on the competition.

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Today on Mobile Presence out host Peggy Anne Salz is joined by Eran Kinsbruner Technical Evangelist at Perfecto a mobile software testing company to talk about the latest mobile trends in testing. Eran is an expert in mobile testing, author of the digital quality handbook, thought leader, speaker and author of the quarterly digital test coverage index report (Factors Magazine). Also the author of the Digital Quality Handbook book, and a monthly columnist at InfoWorld.com . Eran specailizes in Nearshore and offshore QA team building, management, Product Marketing, Product Management, thought leader around mobile and digital quality, speaker and blogger. Mobile testing specialist, building mobile test strategies, mobile test automation, tools, trends and more.

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