Mobile Presence

Host Peggy Anne Salz catches up with Sami Khan, Senior Director of Marketing at Acorns - a micro-investing company changing customer behavior around financial planning and savings - to discuss creatives, campaigns and calls-to-action that get the attention - and the respect - of Millennials. Sami lifts the lid on the approaches that allowed him to scale using Facebook app install ads and reviews what marketers need to know about platforms, including Snapchat and Pinterest, to leave a lasting impression that encourages lasting loyalty. 

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Show host Peggy Anne Salz catches up with Evelyn Tong, a recognized Mobile Hero and User Acquisition Manager at letgo – the leading secondhand marketplace app– to discuss why app marketers are looking beyond last-click attribution to optimize mobile campaigns and results. Evelyn also shares top tips to help app marketers achieve amazing ROAS (Return On Ad Spend) and impressive engagement rates by using more touch points (and data points) to connect with app users at a much deeper level.

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LTV  - or Lifetime Value - is the “king” of app metrics and what companies must  calculate if they are want to achieve success for their app and fund growth for their business. Our host Peggy Anne Salz catches up with Martin Macmillan, founder of Pollen VC, a FinTech with offices in London and San Francisco, who discusses the company’s new LTV Calculator. Just 60 seconds - the time it takes to use the tool - can give app companies insights into the revenue they can earn and a window into app cash flow across 365 days. Martin walks through the mechanics of the LTV Calculator and why knowing your LTV is a must, particularly if you are serious about acquiring users cost-effectively through paid user acquisition.

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Dating apps represent some of the highest grossing non-gaming apps in the App Store, proof that they understand performance marketing better than most. Our host Peggy Anne Salz catches up with Thomas Hadjadj, a recognized Mobile Hero and Head of Display Europe at Meetic -Europe's largest dating service and one of 45 dating brands within the Match Group. Why do dating apps excel in using paid campaigns to acquire users who keep coming back to the app? How do they engage and re-engage users on challenging channels such as Snapchat -- and what can ALL marketers learn from their approach? These are just a few of the questions covered in this informative and informal episode in our ongoing look at the performance marketing Mobile Heroes as chosen by Liftoff.

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Today on Mobile Presence your host Peggy Anne Salz is joined by Thomas Hadjadj. He is responsible for paid acquisition at Meetic ,known in the US as Match.com. They discuss his company's journey from web to mobile and then mobile app. He sights the uptick in revenue for dating sites ad space. Playable ads are a buig focus and what does he see out there that has the most potential or excites him the most in the mobile market.

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Today on Mobile Presence our host Peggy Anne Salz is joined by Martin Macmillan. He is the founder of Pollen VC, a FinTech with offices in London and San Francisco that provides app developers and companies early access to revenues they’ve earned from the app stores. They talk about LTV, which is called the mother of all metrics. They dive into what took developers so long to get their head around it, and how to define or calculate it as well. 

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Your app can reach a global market, so why limit your focus to the two major app stores? Our host Peggy Anne Salz discusses how you can harness alternative app stores to drive double the downloads per app with Jason Hill, sales director at appScatter. They deep-dive into appScatter’s mission as the only company that addresses the complete range of distribution, tracking, performance, and business intelligence needs and issues developers face, and review the top app stores you should have on your list. Finally, Jason walks through practical tips and takeaways from More Is Better: Market And Monetize Your Apps On A Greater Scale For Greater Reach And Profit, a new white paper from appScatter that equips developers to understand what is involved in publishing to alternative app stores - and why they can’t go it alone.

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Peggy is join today by Nick Quan, a performance marketing manager at Twitter. Nick’s expertise and achievements in growth and user acquisition have also earned him the title of Mobile Hero. They talk about how massive growth and potential of apps in categories other than gaming, which is and will remain the largest app category by far.

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Nick Quan, Performance Marketing Manager at Twitter who has joined the ranks of Liftoff’s Mobile Heroes, borrowed from mobile games UA expertise (managing user acquisition at EA Games) to move the needle on UA campaigns for Twitter. He discusses what all marketers can learn from games UA pioneers in performance marketing and reveals how he applied a smart approach to KPIs to scale mobile campaigns 4x at Twitter.

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Peggy's guest today on Mobile Presence is Dustin Amrhein,  Solutions Leader at insert.io. His company is best known for its automated in-app marketing platform, which offers a set of customizable features. Peggy asks Dustin about a headline he wrote - the demise of the mobile marketing silo -  and what moved him to write it. Plus what his App related goals are moving forward. 

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