Mobile Presence

Our host Peggy Anne Salz welcomes Dustin Amrhein, Solutions Leader at insert.io, to discuss how marketers can pick and choose from 30+ in-app messages and in-app campaign types known as “inserts” to fight churn, increase conversions and boost engagement with app users. From coupons and interstitials, to survey forms and fun quizzes, they review 30+ inserts from The Giant Book Of In-App Campaigns, the essential read for app marketers published by insert.io, a company best known for its automated in-app marketing platform offering customizable features.

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Apps are a global market, and smart app marketers are looking beyond the U.S. and Europe to tap new opportunities – and reach new audiences - in China. Our host Peggy Anne Salz catches up with Justyn Lucas, Head of Demand at Appcoach, who reveals how his company, a global mobile performance agency, helps app marketers gain serious traction in China. They discuss the real-life case study of how Kabam games cracked the Chinese market to achieve a significant boost in in-app purchases.

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Shumel Lais -LACE -CEO Appsumer, paid marketing intelligence  joins Peggy on today's episode. 6+ years in mobile user Acquisition Shumel has led UA teams and campaigns for 30 brands. They talk about his product "Appsummer" which is used to automate granular reporting forecasting for intelligent user acquisition. From his start in the business to the creation of his product, to the wrongs and rights of the industry they cover all aspects of the mobile world.

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Our host Peggy Anne Salz welcomes Shumel Lais, CEO of Appsumer, who details what marketers need to know - and the steps they need to take - to improve data-driven marketing, take control of their data and boost the performance of their paid marketing budgets. Lais, who has led UA teams and campaigns for 30 brands before founding Appsumer, draws from his agency experience to recount the story of how (and why) he set about to build the “advertising analytics of the future.”

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Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, our
host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the
talents, background and appetite for app market and engagement data that define UA experts
and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff
released in its recent Mobile App Engagement Index - which breaks down the cost per action
(CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) - Dennis
and Peggy run through the myths and truths around where marketers should focus spend and
where they could be leaving money on the table.

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Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, our host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the talents, background and appetite for app market and engagement data that define UA experts and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff released in its recent Mobile App Engagement Index - which breaks down the cost per action (CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) - Dennis and Peggy run through the myths and truths around where marketers should focus spend and where they could be leaving money on the table.

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In this episode, Peggy Anne Salz welcomes back Paul Berney, co-founder of mCordis, to talk about the organization's recent efforts and successes in its mission to educate the industry around the rise of the connected individual and the imperative to become The Connected Marketer. Paul takes us through a crash course in understanding the role of mobile in a larger strategy to link up physical, digital and sensorial experiences in order to create stronger emotional connections between our brands and our customers – on their terms. Shahab Zargari also concludes with his hotspot series on influencer marketing - the importance of a smart campaign with actionable goals and proving the ROI.

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Brands take on the idea of becoming connected with the digital world as a response from the on-going pressure of consumers becoming connected individuals on mobile and what this means for brands and marketers.

Peggy Anne Salz introduces co-founder Paul Berney of mCordis, a mobile marketing company. Paul has served as Chief Marketing Officer and Managing Director of the Mobile Marketing Association and shares his insights from his over 27 years of experience in sales, marketing, and business development. Shahab Zargari also concludes with his hotspot series on influencer marketing - the importance of a smart campaign with actionable goals and proving the ROI.

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App experiences aren’t limited to smartphones; combined with bots and AI they are bridging the digital and physical worlds, creating new opportunities for smart marketers to reach, engage and convert consumers on the daily journey. Our host Peggy Anne Salz catches up with Paul Jarrett - managing director and founder of Sonin, a leading UK app development agency creating bespoke apps for enterprises and consumer use – to discuss this shift and how cutting-edge brands, including Walmart and Shell, are re-imagining the app experience to offer consumers value on mobile and in the real world. This week’s Hot Spot segment with Shahab Zargari lifts the lid on the real story behind influencer numbers.

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Peggy Anne Salz speaks with Winnie Wen - a mobile hero who is going to draw from her personal experience as Senior Manager, User Acquisition for WB Games, where manages overall budget, strategy, and direction of paid user acquisition for many games in the Warner Bros. portfolio including DC Legends, Mortal Kombat X, and Injustice: Gods Among Us. Plus, Shahab Zargari shares best practices for getting the influencer that really loves your brand. 

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