Mobile Presence

Customer Retention and What Ads Alienate Customers The Most as Peggy Anne Salz and Shahab Zargari welcome Richard Kosinski, the President & Global CRO at MediaBrix. He tells us about how they commissioned a must-read report about in-app mobile video advertising and you found that people are pretty negative about some ads - and actually positive about others.

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Peggy and Shahab talk the business of apps with Halli Bjornsson CEO and founder of Lockwood Publishing, makers of Avakin Life. We learn how the company is really on mark with their user acquisition and promotion strategy. Plus, User Acquisition Tips and Advice for App Developers with Saikala Sultanova.

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Peggy Anne Salz welcomes back one of the leading strategists, evangelists and voices in mobile. The founder of mobile consultancy Gotta Mobilize, and the author of 2 books about mobile marketing, Jeff Hasen. Jeff discusses how mobile marketers are doing this holiday season, the current state of mobile marketing and the important advancements that we've seen in 2016?

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Micro-influencer marketing, and how can you make sure your brand and/or gets it right as Peggy Anne Salz speak with Pascal Clarysse of Scaleup Consulting. They discuss how  brands are falling short and greatly missing the mark.

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Watching Data and Trends for Mobile App Optimization as Peggy Anne Salz speaks with Yaniv Nizan, CEO of SOOMLA, a market leading SDK powering over 4,000 live games reaching 400 million devices. The company’s data platform employs machine learning models capable of analyzing granular user behavior across games. Prior to SOOMLA, Yaniv was a co-founder of EyeView, a pioneer in the online video advertising space.

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Game App Design and Development discussed as Peggy Anne Salz and Shahab Zargari speak with Markus Råmark, CEO of GameRefinery, a leading provider of feature level analytics, market insights and benchmarks for the global mobile games industry. Markus also penned the book  The Formula For Blockbuster Games Apps -- And Why We Are Addicted.

Learning Startup Patterns and Startup Lessons for busy founders as Peggy Anne Salz and Shahab Zargari speak with Hicham Amine, the product and growth lead at Hidden Founders and one of the makers of Startup Patterns. We learn about a new app called Hidden Founders which offers bite-sized startup lessons for busy founders. In other words, it’s a collection of curated and practical lessons from the best books, blogs and talks.

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Game App Design and Development discussed as Peggy Anne Salz and Shahab Zargari speak with Markus Råmark, CEO of GameRefinery, a leading provider of feature level analytics, market insights and benchmarks for the global mobile games industry.

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Learn how you can get smarter about your marketing with smart notifications is Grant Nishita, business develop lead at OpenBack. Grant also offers  tips on retention strategy how to get the best results.

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Mobile Growth Intelligence as Peggy and Shahab welcome Prabhjot Singh, a serial entrepreneur with over 15 years of experience in executive management, marketing, sales, and operations. Prabhjot co-founded Pyze, a mobile business intelligence platform that aims to help all app publishers become successful in developing healthy app businesses. 

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