Mobile Presence

Peggy and Shahab discuss frequent usage and engagement whereby app companies are trying new ways to increase stickiness and that’s where more customization and constant connectivity comes in -- and why we’re looking at new approaches to this. So on the heels of a new approach called CURRENTS - which is a kind of in-app social news service -- they catch up with Josh Hartwell, the CEO and co-founder of Mobile Deluxe, the company behind a lot of cool innovation including CURRENTS.

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Saikala Sultanova, the ‎Lead User Acquisition Expert at Space Ape Games - ‎Crackerjack Games discusses user acquisition tips and advice for app developers and companies -- a hot topic indeed! She is a recognized expert in User Acquisition and she also shares some "new news" about the UA Society, a group she is spearheading to help in the sharing of knowledge around User Acquisition. 

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Learn how TrendPie and how their Influencer Marketing firms helps to Grow Mobile Apps as Peggy Anne Salz and Shahab Zargari speak with the Founder of TrendPie, Victor Ricci.  Good ideas, good connections, loads of video experience? Find out what it take to make a great influencer marketing firm. 

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Phil Barrett, Senior VP  and GM at Purch, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss how mobile publishers can make buying decisions easy and actionable for 'mobile-first' consumers. From the importance of visitor stitching across platforms and devices, to the critical need for metrics that focus on lifetime value over page views, Phil shares best practices and reveals what Purch -- a digital content and services company specialized in helping millions of people make smarter purchases -- is planning next.

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Today on Mobile Presence Peggy Anne Salz and Shahab Zagari are joined by Phil Barrett, Senior Vice President & GM at Purch where he leads the Marketing & Shopper Services teams. By way of background Phil is a Digital Marketing and eCommerce Executive with experience managing cross-channel programs where he has helped companies and brands use technology and new media to drive measurable results across the marketing mix. Purch is a really interesting and busy company because all their activity and acquisitions have been focused at equipping consumers with information as they seek to research, find and buy the products that are best for them.

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Emojis -- the fun pictographs and smileys that are now the "norm" for social media and email communications -- are also part of a new, visual language brands are using to drive impressive results. Our hosts, Peggy Anne Salz and Shahab Zargari, catch up with Marissa Aydlett -- VP at Appboy, a company making its mark with an intelligent customer relationship suite for mobile-first marketers -- to discuss the company's new research and insights around the emoji phenomenon. In addition to quantifying the use and response to emojis in marketing messages, Marissa shares best practices and the results of a consumer survey that details people's perception of emojis in personal communications.

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The Weather Company has just wrapped up its best quarter ever with 1.1 billion video views across all platforms. To learn more about the massive trend to mobile video and the content that really resonates with mobile-first viewers our hosts -- Peggy Anne Salz and Shahab Zargari -- welcome Greg Gilderman, Senior Executive Producer at The Weather Company. Greg offers valuable insights around audience preferences, the role of social in mobile and approaches companies can follow to produce killer video content to engage their audiences and build their brand.ators seeking to create compelling content for their audience.

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Peggy Anne Salz and Shahab Zargari speak with Greg Gilderman, Senior Executive Producer of Digital Video at The Weather Channel. Greg shares with listeners new opportunities enabled by mobile video , challenges he has had to cope with and conquer in order to deliver compelling video content and advice for content creators seeking to create compelling content for their audience.

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Our hosts -- Peggy Anne Salz and Shahab Zargari -- discuss Avakin Life, an app that allows users to meet and mingle in a 3-D virtual world with Halli Bjornsson CEO and founder of Lockwood Publishing. Lockwood Publishing is a leading cross platform developer producing entertainment software for the mobile and tablet market. The company was founded in 2009 by Halli Bjornsson and Joel Kemp to focus on content production for the Sony PlayStation Home virtual environment on PlayStation3. The company is now fully focused on the Free to Play business model on the mobile and tablet platforms with Avakin Life.

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Halli Bjornsson, CEO and founder of Lockwood Publishing reveals how Avakin Life, Lockwood's 3-D virtual world app allowing users to mingle and meet new people, was able to chalk up 17 million installs and build a robust and loyal community of app advocates without spending a penny on advertising. Halli also zeroes in on the exciting opportunities for indie app developers in AR/VR, and shares details around his "epic bonus scheme" to attract and reward talent. In practice Lockwood shares a full 50% of its quarterly increase in profits with the team. This, and a talent for identifying lucrative app niches and audiences has allowed Lockwood to carve out a spot in the top 300 grossing apps in the U.S. app store.

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