Mobile Presence

Brace yourself for the brutal truth about mobile ad fraud as Winnie Wen - a Mobile Hero who draws from her personal experience as Senior Manager, User Acquisition for WB Games – joins our host Peggy Anne Salz to share her experiences and advice. Listen in to learn more about the signs of invalid traffic, and how you can fight smart with data. Plus, Shahab Zargari’s HotSpot segment continues with a valuable lesson in influencer marketing

David Yi, a UA expert who has managed mobile ad campaigns for top name games companies including Storm8, concludes our series focusing on app marketing experts and Mobile Heroes. David talks with our host Peggy Anne Salz about the pivotal role of data in performance and shares how an organized approach to tracking and testing can deliver a whopping 300x increase in performance. Award-winning filmmaker Shahab Zargari explains what influencer marketing is and how you can get started.

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Our  Mobile Heroes series showcasing app marketing experts goes global with Tal Turpaz, who heads up UA and app advertising at InfiApps in Israel. Tal talks with our host Peggy Anne Salz about the smart ways app developers and brands can get more value (not just money) out of the vast majority of users that don’t spend mobile apps. From the proper approach to rewarding users for viewing videos to the mobile ad formats that truly deliver results, Tal shares his top tips and expert advice.

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Peggy Anne Salz continues the Mobile Heroes series showcasing user acquisition experts with Matt Widdoes, who talks about his transition from professional poker to app marketing. Drawing from his experience at brands including Red Bull and his current responsibilities at mobile games giant King, Matt gives his pick of tops tips and valuable advice to help us understand the tools, networks and approaches to A/B testing that will deliver positive campaign results. Why did Liftoff - a full-service mobile app marketing and retargeting platform - choose Matt to join the ranks of Mobile Heroes and UA Ninjas? Listen in and find out.

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Matt Widdoes talks about his transition from professional poker to app marketing. With experience at redbull and other marketing companies, he gives us valuable advice such as understanding the tools that youre working with and how they work with the platform you pushing out too. He tells us how important it is to A/B test, and why you should before pushing a large campaign.

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Peggy Anne Salz welcomes Haydon Young a mobile app entrepreneur that originally started out in real estate who is today in charge of multi-million dollar mobile app advertising budgets for Crowdstar, a maker of mobile and social gaming apps. Plus, Shahab Zargari concludes his three-part series on Mobile Video Marketing.

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How organizations are using mobile to motivate us all to do good as Peggy Anne Salz welcomes Ashley Fawcett, Marketing Coordinator at Ronald McDonald House Charities. Ashley shows us how you can keep people engaged with your business/charity after an event

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Kim and Shahab discuss Mobile Influence on Back to School Shopping and review several new research studies that illustrate the shift in shopping behavior now that mobile can assist users in research, finding and even buying what they need this season. We also deep-dive into the news that reveals only 6 percent Of Top 100 Fortune 500 Companies Have […] The post Mobile Influence on Back to School Shopping; Complying With Google Mobile Requirements appeared first on Mobile Presence.

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Peggy and Shahab discuss Virtual Reality in mobile games and the future of the VR industry with Halli Bjornsson, CEO and co-founder of Lockwood, a specialist in Social Mobile Games and cross-platform development for entertainment software for the mobile and tablet market. 

Following the success of 20 million downloads with no marketing or PR, Avakin is the biggest virtual world on mobile. Tune in to learn how to blend user interaction between apps, brands, and commerce by borrowing pages from the strategy book the Gaming App industry uses and acquire users on a shoe string budget by not thinking about a budget but instead, how to creatively tell a story!

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Peggy Anne Salz speaks with the Executive Director/CEO, Mobile Technology Assn of Michigan; Co-founder, Mobile Monday Michigan and the ‎Mobile Technology Association of Michigan. Plus, Shahab shares with his new role on the show with a new recurring segment called Hot Spot. 

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