Mobile Presence

App download numbers continue to impress, but consumer surveys tell a different story, revealing that most consumers really only use a handful of apps on a regular basis. So what’s the opportunity and value for brands in having an app? Ray Pun, head of product marketing for mobile across the Adobe Marketing Cloud, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss ways marketers can cure app fatigue by offering consumers more convenience and paying more attention to mobile analytics. Web or mobile apps? Ray tells us it's a choice that depends on your industry vertical and goals, and backs it up with some hard data from Adobe's recent Mobile Consumer Report. Finally, Ray offers valuable tips for brands creating new mobile experiences or looking to revamp existing ones.

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Our hosts -- Peggy Anne Salz and Shahab Zargari -- catch up with Theresa Cramer, author of Inside Content Marketing, a must-read book packed with tips and advice around marketers can tap journalists and writers to build successful content marketing teams. Theresa, who is also the editor of EContent magazine, shares her experience based on over a decade of working in the publishing industry. She also walks us through examples of how brands are leveraging content to connect with customers, and shares an essential checklist you can follow when you search for talent to support your campaigns.

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Mobile game maker Amir Rajan (Noble Circle, A Dark Room) speaks to Peggy Anne Salz and Shahab Zargari about his successes with top-selling mobile apps. 

A Dark Room went on to be critically and commercially successful with 2.26 million downloads in under two years. It stayed at the top premium app spot for 18 days straight in the US. Without Apple's cut that means that it made $697,270 or $191,810 net for Amir in two years. Its prequel, The Ensign, has been downloaded 132,780 times in a little more than a year and made $29,765 for Amir. Finally, Amir's latest and experimental game A Noble Circle was downloaded 23,118 times in seven months and netted $3,064 for Amir.

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A/B Testing Value and Benefits as Peggy Anne Salz and Shahab Zargari speak with Sarah Woodward, Director of Business Development at  stable/kernel and Jeremy Tregunna, senior iOS developer at stable/kernel. stable/kernel specializes in end-to-end development services to craft and design that software that brands and marketers can use to connect directly to their users – across tablets, smartphones, desktops, wearables and the Internet of Things.  

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Today on Mobile Presence Peggy Anne Salz and Shahab Zargari are joined by Paul Berney Co-Founder of mCordis a company educating and advising brands and marketers about the how and why of putting mobile at the heart of marketing. Paul served as Chief Marketing Officer & Managing Director of the Mobile Marketing Association in EMEA . He has over 27 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management.

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Bruce Jackson is the Chief Technology Officer of Myriad Group, the brains behind Versy.  Bruce has a track record of developing innovative products and services in the telecom, web and connected home markets. Before joining Myriad, Bruce was VP, Engineering of INQ Mobile where he designed and launched Material, the first news aggregation service that figures out people’s interests from their social network connections.

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Our hosts, Peggy Anne Salz and Shahab Zargari, catch up with Bruce Jackson -- the Chief Technology Officer of Myriad Group and the brains behind Versy, a new kind of interest-based social networking platform. We discuss where and how can marketers and events organizers get involved, and use the platform to address their audience in an environment where they can contribute to the natural flow of "conversation," not crash the party. We also explore Versy's key learnings and observations about Millennials, and learn Bruce's top tips for engaging with "Tribes" in a meaningful way.

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On the heels of her latest contribution to Forbes, where she writes about mobile and apps, our host Peggy Anne Salz welcomes Philipp Gladkov -- the 30-year old CEO of Pixonic, a Moscow-based studio best known for the massively popular multiplayer mobile game app Walking War Robots. Phil discusses the motivation to develop the game and the strategy he followed to reach a string of significant milestones. In April 2016, the app  broke into the U.S. Top 200 grossing charts. Two weeks later, it climbed to 102 in the charts. We also discuss how has tapping into a new on-demand funding model from Pollen VC has allowed the company rapid access to earned revenues, paving the way for Pixonic to continually reinvest revenues into user acquisition and re-engagement to consistently improve its growth trajectory.

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Today on Mobile Presence Peggy Anne Salzis is joined by Phil Gladkov, Pixonic CEO. Pixonic is a studio based in Russia and the force behind the massively popular multiplayer mobile game app Walking War Robots. And I means massive because the app just this month broke into the top 150 grossing games in the iTunes app store in the U.S. And that’s pretty impressive if you consider the app rocketed from the 200 top grossing apps into its current top-notch spot in less than two weeks.

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