Mobile Presence

Navigating a Mobile Engagement Crisis as we learn what app and brand marketers can do to prepare and hopefully miss this when it hits as Peggy Anne Salz and Shahab Zargari talk with Josh Todd, chief marketing officer for Localytics.Josh Todd is chief marketing officer for Localytics. He oversees global marketing, branding and advertising. He formerly served as vice president of customer acquisition and marketing for Constant Contact, and was also previously general manager of website strategy for the company. Prior to Constant Contact, Josh worked for Staples, Inc., where he was responsible for guiding the development of Staples’ online advertising campaigns and sports marketing sponsorships. Josh also held management positions at Terra Lycos, Greater Boston Radio Group, and Kellogg Company. 

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Josh Todd, CMO of Localytics, draws from case studies and hard data to show marketers how they can harness personalization and optimization to solve the impending "Engament Crisis" and win back consumer interest and trust. Josh tells our hosts -- Peggy Anne Salz and Shahab Zargari -- why (and how)  push notifications -- which have been shown to increase app engagement by 88%  -- should be top of mind with marketers and brands.

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Adobe Experience Manager  and the challenges of mobile: Improving the Customer Experience as Peggy Anne Salz and Shahab Zargari speak with Bridget Roman, senior marketing manager at Adobe.We also learn the broad benefits of being mobile-first and what your customers are doing and achieving out there in the real world.

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A new episode

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Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Aron Ezra, Chief Executive Officer of OfferCraft. Most incentives fail, OfferCraft is an extraordinary new incentive platform that creates more business and higher customer satisfaction. OfferCraft begins generating repeat visits, prompting additional spending, and unlocking key insights about your organization. They help you spend less to earn more.

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Aron Ezra, Chief Executive Officer of OfferCraft, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss how brands and marketers can influence and incentivize their customers to like and use offers more. Most incentives fail, which is why  OfferCraft has developed an extraordinary new incentive platform that creates more business and higher customer satisfaction. At a higher level, OfferCraft can generate repeat visits, prompt additional spending and unlock key insights through customer analytics.

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Peggy Anne Salz and Shahab Zagari welcome Rachel Presser owner of Sonic Toad Consulting and Media, who is here today to discuss App Marketing and Business Development. Read her latest ebook, The Definitive Guide to Taxes for Indie Game Developers, to learn more on how app developers could be misundertsanding the credits and benefits they are entitled to.

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Talking SEO, Mobile  and Web Presence Marketing with Geoffrey Radcliffe, CEO, Digital Marketing Expert, SEO Guru, Social Media Manager for ‎Post Launch.  Geoffrey Radcliffe has more than 20 years experience in online marketing, web branding, SEO, SEM and software development experience. Working with hundreds of companies to expand their presence from concept to exit and everywhere in between.

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Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Innu Nevatia, VP of Global Revenue Delivery, Performance Advertising at inMobi. inMobi is billed as the largest independent mobile ad network on the planet. There Innu is responsible for managing the global revenue delivery team – and she  is also directly responsible for establishing, growing and managing […]

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Today on Mobile Presence Shahab Zargari andPeggy Anne Salz are joined byInnu Nevatia, VP of Global Revenue Delivery, Performance Advertising at inMobi.inMobi isbilled as the largest independent mobile ad network on the planet.There Innu is responsible for managing the global revenue delivery team - and she is also directly responsible for establishing, growing and managing end-to-end relationships for InMobis largest strategic clients -- a client base that includes major names in all the app categories - Gaming, Music Entertainment, Retail, Travel and Social.

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