Mobile Presence

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Beth Ziesenis from yournerdybestfriend.com. Yournerdybestfriend.com is a must-read website and blog where Beth educates us all about the best apps, widgets and gadgets out there. Beth speaks to 60-plus groups a year all over the US about the best free and bargain apps and online resources that will help you Release YOUR Inner Nerd to become more organized, efficient and awesome at work and home.  Her books, including Release Your Inner Nerd, the latest title, are available on Amazon.com.

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Our hosts Peggy Anne Salz and Shahab Zargari discuss why App Store Optimization (ASO) — which used to be about the steps you needed to take to make sure people discovered your app through app store — is sure to be this year's hot topic. They are joined by guests Dave Bell and Ahn Nguyen, founders of Gummicube, a leading company providing Big Data Analytics and ASO, who talk about why keywords for your app must be relevant and real, and share how you can turn ASO into a powerful sales tool.

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Peggy Anne Salz and Shahab Zargari kick off 2016 with a CES 2016 review of the hottest trends and topics from the Consumer Electronics Show in Las Vegas, with Michael Becker and Paul Berney from mCordis, a leading mobile education and advisory firm. We cut through the hype to discuss how marketers can and must start thinking about connected devices and connected experiences in order to connect with their customers in ways that are both emotive and effective.

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Peggy Anne Salz and Shahab Zargari kick off 2016 with a CES 2016 review of the hottest trends and topics from the Consumer Electronics Show in Las Vegas, with Michael Becker and Paul Berney from mCordis, a leading mobile education and advisory firm. We cut through the hype to discuss how marketers can and must start thinking about connected devices and connected experiences in order to connect with their customers in ways that are both emotive and effective.

Learn how to Make 2016 The Year You Release an App With Impact. Oliver Kern, chief mobilizer at mobilize, a marketing agency for mobile games, speaks with Peggy Anne Salz and Shahab Zargari about making  important decisions around the features and improvements you need to make in order to ensure your mobile app can take on the competition.

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Use Your Mobile App Soft Launch To Succeed Without Burning Cash. Peggy Anne Salz and Shahab Zargari walk through what app developers and companies need to do — and achieve — in the soft launch stage of their app with Oliver Kern, Chief Mobilizer at mobilize, a marketing agency for mobile games. Oliver Kern, a noted growth-hacker who has helped app companies ranging from indies to market giants like Rovio and Wargaming to launch and scale their mobile businesses, explains why the soft launch is critical and how smart app companies use this phase to determine if their app has hit potential. Oliver also reveals the details of a new Sample Size Calculator app developers can use to determine how many users they *really* have to acquire to prove or disprove what they want to know or test about their app.

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Use Your Mobile App Soft Launch To Succeed Without Burning Cash. Peggy Anne Salz and Shahab Zargari walk through what app developers and companies need to do — and achieve — in the soft launch stage of their app with Oliver Kern, Chief Mobilizer at mobilize, a marketing agency for mobile games. Oliver Kern, a noted growth-hacker who has helped app companies ranging from indies to market giants like Rovio and Wargaming to launch and scale their mobile businesses, explains why the soft launch is critical and how smart app companies use this phase to determine if their app has hit potential. Oliver also reveals the details of a new Sample Size Calculator app developers can use to determine how many users they *really* have to acquire to prove or disprove what they want to know or test about their app.

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Paul Berney and Michael Becker - the founders of mCordis.  If you haven’t heard of mCordis, then you should make it your New Year’s resolution to get to know the company much better. mCordis, is a leading mobile education and advisory firm founded just 2 years ago to advise brand marketers how to embrace mobile.

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Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Paul Berney and Michael Becker - the founders of mCordis.  If you haven’t heard of mCordis, then you should make it your New Year’s resolution to get to know the company much better. mCordis, is a leading mobile education and advisory firm founded just 2 years ago to advise brand marketers how to embrace mobile.

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It’s an educational and entertaining view into the top trends sure to rock the mobile marketing space in 2016 as our hosts Peggy Anne Salz and Shahab Zargari welcome Paul Berney and Michael Becker —the founder of mCordis, a leading mobile education and advisory firm advising brand marketers. Drawing from their vast industry knowledge and experience working with clients across a wide range of industries, Paul and Michael discuss hot topics and why ad blocking, a ” symptom of consumer fatigue” with irrelevant advertising, will turn up the pressure on marketers to be more relevant in 2016. We also explore why content marketing, video and finding new ways to bridge paid media activities with owned company communications will top the brand agenda in the coming year.

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