Mobile Presence

Our hosts Peggy Anne Salz and Shahab Zargari why it's getting harder for marketers to reach and connect with their communities on social networks like Facebook and why smart brands are harnessing alternative approaches and platforms like GRABR to create their own brand fan communities. Tony Pearce, CEO of GRABR, tells us about his new customer insight and interaction platform, which allows brands to connect directly with consumers in social communities and drive deeper engagement around the content brand fans post and discuss there. To close the loop, GRABR provides marketers valuable insights into the preferences and ultimately purchase intent of brand fans who openly and willingly volunteer this information to the community.



Tony also shares his top tips for brands (and their agencies) looking for new ways to create and cultivate their own communities, rather than merely be a 'tenant' on Facebook property.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Today on Mobile Presence Peggy Anne Salz and Shahab Zargari are Joined by Fergal Walker, co-founder and CEO of QUIKKLY, to talk about how brands and publishers can get more out of print media.  Peggy and Shahab ask Fergal about cloud-based alternatives to QR codes, action tags, and offline market growth.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari discuss how marketers and publishers can bridge the gap between the printed page and the digital realms with the help of  Quikkly, a company pioneering what it calls “real world buttons for instant digital actions.” Fergal Walker, co-founder and CEO of Quikkly, deep dives into his company’s innovation and improvement on the concept of the QR code, and how marketers can use it to deliver effective campaigns from printed material, thus triggering new levels of customer engagement such as driving people to download an app, ‘like’ a brand in Facebook or watch a video on their mobile device.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari hone in on how successful app companies are driving positive results AJ (Austin) Yeakel, chief operating officer of Growmobile, a company that has the inside track on flies and fails since it provides a single, mobile ad buying platform for marketers to buy, track and optimize mobile app promotions. We learn about the untapped opportunities in video advertising, why Google search marketing pays dividends, the tools you can use to achieve amazing results and how you can recruit and keep the talent.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari hone in on how successful app companies are driving positive results AJ (Austin) Yeakel, chief operating officer of Growmobile, a company that has the inside track on flies and fails since it provides a single, mobile ad buying platform for marketers to buy, track and optimize mobile app promotions. We learn about the untapped opportunities in video advertising, why Google search marketing pays dividends, the tools you can use to achieve amazing results and how you can recruit and keep the talent.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab talk about the opportunity for beacon technology — particularly for retailers in indoor malls — with James Meckley, CMO of Mobiquity Networks, an ad technology company based in Garden City, Long Island. The company is currently deployed across 100 malls in the U.S. and will be expanding to over 240. The post iBeacons and Mobi-Beacons: Getting The Most Out Of The Retail Opportunity appeared first on Mobile Presence.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari talk about the many ways deep linking can help marketers and app companies ensure consumers access content hidden in their apps even if users don't have the app with Mada Seghete, founder of Branch, a company providing free deep linking technology to mobile app developers.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab welcome Moshe Vaknin, founder and CEO of youAPPi, a company that increases user engagement and generates new revenue for publishers by automatically matching quality apps to content, based on users’ real-time behavior. How also tells how developers and publishers can get involved — and start reaping the benefits. The post YouAPPi: Recommending Apps Users Appreciate and Download appeared first on Mobile Presence.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Shahab Zargari and Peggy Anne Salz talk with Marissa Aydlett, VP of Marketing for Appboy, about the large market opportunity for on-demand mobile apps.  Peggy and Shahab asks Marissa to give some background on Appboy including retention and personalization, and some of the best practices around retaining and engaging customers.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari talk about the strategies you can follow to create and automate data-driven, targeted and highly personalized marketing campaigns with Marissa Aydlett, VP Marketing at Appboy, a company pioneering a creation and delivery system that automates personalized, life cycle marketing catered to each individual customer’s journey and delivered […] The post Building Better Relationships Based On Data-Driven Decisions appeared first on Mobile Presence.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy