Mobile Presence

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Paul Berney and Michael Becker - the founders of mCordis.  If you haven’t heard of mCordis, then you should make it your New Year’s resolution to get to know the company much better. mCordis, is a leading mobile education and advisory firm founded just 2 years ago to advise brand marketers how to embrace mobile.

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It’s an educational and entertaining view into the top trends sure to rock the mobile marketing space in 2016 as our hosts Peggy Anne Salz and Shahab Zargari welcome Paul Berney and Michael Becker —the founder of mCordis, a leading mobile education and advisory firm advising brand marketers. Drawing from their vast industry knowledge and experience working with clients across a wide range of industries, Paul and Michael discuss hot topics and why ad blocking, a ” symptom of consumer fatigue” with irrelevant advertising, will turn up the pressure on marketers to be more relevant in 2016. We also explore why content marketing, video and finding new ways to bridge paid media activities with owned company communications will top the brand agenda in the coming year.

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Our hosts Peggy Anne Salz and Shahab Zargari are joined by Charlyn Keating, indie app developer and author of the Appreneur playbook.  Charlyn is an independent mobile developer, host of The Appreneur Summit, an online conference seen in 78 countries and featuring interviews with 30+ of the world’s leading app marketing experts, and author of The Appreneur Playbook, a book available on Amazon.com that consolidated all of the wisdom from the summit into one handbook.

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Peggy Anne Salz and Shahab Zargari are joined by Michael Hayes from Ubermedia to talk about data and marketing. They discuss Black Friday and Cyber Monday being a pivotal weekend for mobile strategy. Ubermedia is a mobile advertising platform that leverages social data, interest signals, location history, and intent cues to recognize the heart of the customer decision making process.

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Today on Mobile Presence Peggy Anne Salz and Shahab Zargari are joined by Leon Wilde CEO and Marketer of Text Safe Teens, which owns several patented processes that we utilize to offer parents the ability to control or monitor their children's.  They chat about his app for safe driving, which includes a "DriveSafeMode" to prevent texting and driving, as well as some of the other products his company provides.

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Our hosts Peggy Anne Salz and Shahab Zargari explore best practices with Leon Wilde, CEO of TextSafe, and the company’s head of marketing Greg Ekborg — the brains and marketing prowess behind their DriveSafe Mode mobile app. The company was named the winner at Get Started Las Vegas. The post Text Safe Teens Cracks The Code To Make An Amazing, Useful App appeared first on Mobile Presence.

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Our hosts Peggy Anne Salz and Shahab Zargari catch up with Alex Taub to discuss SocialRank, the startup he co-founded to help brands and markets (and everyone) better segment their communities on Twitter and Instagram to identify their most valuable and engaged followers. Alex talks about the opportunities forbrands to better understand, connect and track interactions with their best followers and discusses his personal mission to make SocialRank the go-to tool for brands who want to understand, manage, engage, reward, and track the people who follow them across social networks.

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Our hosts Peggy Anne Salz and Shahab Zargari welcome Norman Wiese, Co-Founder & CEO at Tapglue.  They discuss how Norman came up with the idea of Tapglue, and  how Tapglue can help to drive retention.  Norman also gives a little look into what his roadmap looks like, and how fast an app integrate and what can the result look like.

 

 

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Our hosts Peggy Anne Salz and Shahab Zargari welcome Norman Wiese, Co-Founder & CEO at Tapglue, a Berlin-based startup that has developed an easy way for developers and companies to drive retention and boost loyalty by making their mobile apps more social and sticky. The post How App Companies Can Create ‘Stickiness’ By Becoming A Social Network appeared first on Mobile Presence.

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Our hosts Peggy Anne Salz and Shahab Zargari welcome Chris Rauschnot — celebrated social media celebrity and renowned Technology, Travel, Food, Automotive and Events blogger— for a crash course covering what marketers can and should do in the next 24 hours in order to increase their Twitter followers and engage more effectively with consumers.The post Social Media Crash Course To Grow Your Followers And Raise Your Profile appeared first on Mobile Presence.

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