Mobile Presence

Shahab Zargari and Peggy Anne Salz chat about engagement and how important it is to engage in every step of the journey.  Peggy and Shahab talk with Adam Marchick, CEO of Kahuna, about several aspects about what Kahuna is all about.  Adam also gives tips on how to succeed in the new mobile era.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari discuss how automation that delivers push to each individual at the right time and with the right content can be crucial for publishers and developers with Adam Marchick, CEO of Kahuna, a company that calls itself a ‘mobile engagement engine’ helping marketers test and automate their push notifications. The post How Combining Push Notifications With Automation Drives Engagement appeared first on Mobile Presence.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari welcome back returning guest Loren Hillberg, President and GM of Thinknear, a location technology company offering a full-service mobile advertising platform, to discuss why using location as a proxy in order to identify and segment precise audience segments is a winning strategy for local businesses. The post Using Location To Identify And Segment Your Audience appeared first on Mobile Presence.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari talk with Mark Brill, brand consultant and lecturer in Future Media, about the Internet of Things (IoT) and how brands can embrace the opportunities it offers to market and make what people really want and appreciate, as opposed to useless ‘stuff’. The post The Internet of Useless Things appeared first on Mobile Presence.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz and Shahab Zargari discuss current trends in apps and mobile marketing with Peter Luttrell, CEO of FieldTest and
Mark Netter, Head of Business Development of FieldTest.  Together Peter and Mark have built a new technology that will help brands create the perfect audience/fan experience.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Our hosts Peggy Anne Salz and Shahab Zargari discuss why content marketing is a great way, and perhaps the only way, to engage your customers with Peter Luttrell, CEO of FieldTest and Mark Netter, Head of Business Development of FieldTest. Peter and Mark, who have teamed up to build a new technology that arms content marketing. The post FieldTest: How To Scale Your Content Marketing appeared first on Mobile Presence.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Discussing the emergence of new mobile moments around our leisure time and how there are opportunities for brands to take advantage, Peggy Anne Salz and Shahab Zargari talk with David Berkowitz, chief marketing officer of MRY.  David spearheads marketing operations, directs the agency's communication strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Johnson and Johnson.

 

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

The connected state of consumers blends work and play, redefining our downtime and creating new opportunities for brands to engage with people during the small burst of leisure time throughout the day. Peggy Anne Salz and Shahab Zargari talk with David Berkowitz, chief marketing officer of MRY, who delves into the new reality of downtime. The post MRY Tells Why Consumer Downtime Is the Next Big Opportunity For Brands appeared first on Mobile Presence.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz and Shahab Zargari welcome back Mahak Sharma, the Director of Mobile Commerce, Travel and Gaming for inMobi, to discuss What Questions to Ask Your Ad Networks as part of our monthly Apponomics and Apps episode.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

In such a busy mobile landscape it’s important for app developers and brands to select the right ad network partner to develop and scale their mobile campaigns. To get the inside track on the critical criteria you should consider Peggy Anne Salz and Shahab Zargari connect with our go-to expert on all things related to apps. The post App Advertising: Avoid Disaster By Asking The Right Questions appeared first on Mobile Presence.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy