Mobile Presence

An emerging long tail of smaller and niche app developers is becoming more apparent in the mobile app space. Peggy Anne Salz and Shahab Zargari welcome Martin Macmillan -- the founder of Pollen VC  to tell us more about this new trend and how indie app developers everywhere can benefit.

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Hosts Peggy Anne Salz and Shahab Zargari welcome back Martin Macmillan, CEO of Pollen VC, who discusses new internal research that uncovers a Long Tail of app developers growing in both numbers and in the amount of money they can make with their app. Martin also walks us through top tips you can follow to get more users for your app.

We also delve into developments within Pollen VC, a company positioning itself in the center of the app ecosystem to help app developers in the U.S. and U.K.(with more countries on the roadmap) accelerate the growth of their business by giving them faster access to their earned revenue. By taking a feed directly from the central billing system of an app store, Pollen VC accesses the app sales information and data that allows it to advance developers 95% of the total revenue they have earned in app sales and in-app purchases every seven days. App developers can also choose to reinvest 100% of their daily revenues directly into paid advertising campaigns to reach and acquire new users.



Be sure to read up on the new research form Pollen VC and Priori Data to find out more about the rise in the number of app developers making serious money with their apps. (Results have been widely reported across blogs including Gamesbeat.) Meantime, here is a quick summary of the surprising top line numbers:



Among the initial findings:



The number of publishers making between $1,000 and $5,000 monthly has increased 12 percent to reach 6,300 publishers in April 2015, up from 5,600 in September 2014.
The number of publishers earning $5,000 to $10,000 per month has increased 5 percent to reach 2,100, up from 2,000.
The number of publishers earning between $10,000 and $50,000 per month has increased 6 percent to reach 3,300, up from 3,100.

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Discussing Zappos Social Vision: Creating Positive Memories as Zappos Social Media Lead: Aziz Bawany joins Peggy Anne Salz and Shahab Zargari. Aziz explains How should brands do this and how do they do it at Zappos?

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Aziz Bawany, Zappos Social Media Lead, draws from his social media successes and failures to provide advice you can follow to create compelling stories with attitude and appeal. He also shares how his company, an online clothing and shoes retailer that Amazon snapped up for $1.2 billion dollar, embraces the opportunities on mainstream social media. The post Learning From Zappos To Craft Effective Brand Stories With Attitude appeared first on Mobile Presence.

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Discussing Rewards and Brands and the ways how brands and marketers can deliver surprise gifts to encourage customer loyalty and brand love as Peggy Anne Salz and Shahab Zargari speak with Founder and CEO Nick Hatter of giftgaming.

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Nick Hatter tells us about his startup Giftgaming and explains why his platform — which empowers brands and publishers to surprise users with perks (such as coupons or power-ups) — can boost engagement, spending and ‘brand love’. Giftgaming, which is gaining serious traction among marketers and app makers alike, automates spontaneous gifting throughout the game. The post Giftgaming: Helping Brands Surprise Their Customers And Boost Loyalty appeared first on Mobile Presence.

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Martin Waxman of Martin Waxman Communications talks to Peggy Anne Salz and Shahab Zargari about how to publish, produce and share dazzling stories in and for the mobile space.

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Ever wonder why your company news fails to generate buzz? Martin Waxman, social media, content marketing and communications strategist at Martin Waxman Communications, points out you can achieve more if you adopt the model of a ‘newsroom’ to publish, produce and share dazzling brand stories. The post Why Marketers Need To Think More Like Newsrooms appeared first on Mobile Presence

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This episode Peggy Anne Salz of Mobilegroove and Shahab Zagari of Skywire talk with Patrick Kane from Priori Data about how to move forward in the App Business.

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Success with apps means being smart about your users, knowing who your top competitors are in your app category and being able to identify the new channels, regions and opportunities that will elevate your app business to the next level. You can’t afford to drive your business blind, which is why we welcome Patrick Kane. The post Priori Data: Turning App Data Into Powerful Business Intel appeared first on Mobile Presence.

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