Mobile Presence

Today on the Mobile Presence show Shahab Zagari of Skywire and Peggy Anne Salz of MobileGroove celebrate 150 episodes of Mobile Presence since it started several years ago. Also on the show is Tom LaBand of Adsquare talking about the changing market of ad space on mobile and how ad buying is moving towards the method of programmatic.

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Today we celebrate 150 episodes of Mobile Presence and recount the mobile mega-trends that have rocked the industry since the show made its debut in 2009. Top of the list is programmatic advertising, which is why we ask Tom Laband — CEO of adsquare, Europe’s leading provider for mobile audience data — for his advice. The post adsquare: Why Location Context Powers Better Programmatic Advertising appeared first on Mobile Presence.

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On Today's Mobile Presence hosts Shahab Zagari of Skywire and Peggy Anne Salz of Mobile Groove talk to Tom Elgar of Passle about his history in creating the photos that go on today's modern credit cards and having the right people to write your blog.

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Busy marketers and managers are badly in need of tools that will allow them to share their thinking on hot topics via blogs and posts, content that will allow them (and their companies) to generate leads and build reputation. The bottleneck is clearly time, not interest. We catch up with Tom Elgar, Co-founder of Passle. The post Cool New Tools To Turn Busy Marketers Into Thought Leaders appeared first on Mobile Presence.

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Michael Aburas, Senior Internet Marketing Manager with MGM Resorts International, shares his key learnings around mobile engagement and discusses its new and expanded role in efforts to make customers aware of local attractions in Las Vegas and enable more connected experiences. He counts down to his Top 3 digital marketing 'don'ts' and emphasizes how (and why) email is still a big part of effective customer communications.

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Its once againour monthly show all around mobile apps and Apponomics, the free-to download book that outlines everything you need to know to market and monetize your app, as Peggy Anne Salz and Shahab Zargari welcome back Mahak Sharma Head of Business Development, Americas for InMobi.

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Michael Aburas, Senior Internet Marketing Manager with MGM Resorts International, shares his key learnings around mobile engagement and discusses its new and expanded role in efforts to make customers aware of local attractions in Las Vegas and enable more connected experiences. He counts down to his Top 3 digital marketing 'don'ts' and emphasizes how (and why) email is still a big part of effective customer communications.

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The mobile ecosystem can be daunting, there are a lot of players and connections to understand, you need someone to help you navigate that. Caroline Lewko, Founder and CEO from WIP Factory, talks to Peggy Anne Salz and Shahab Zargari about open innovation, the issues and opportunities around wearables and more.

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Opening up APIs can unleash a torrent of business innovation, but only if your company has a plan that properly segments the developer community, channels their efforts and measures the effectiveness of activities along the way. Caroline Lewko — ‘connector’, coder, funder, community builder and founder of WIP Factory — joins Peggy Anne Salz and Shahab Zagari. The post Caroline Lewko: Engaging With Developers To Drive Real Results For Your Brand appeared first on Mobile Presence.

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Starting off working with Evernote CEO in Boston, and then making her way to Silicon Valley, Heather Wilde has been a part of some of the most important start up revolutions of the past two decades. She discusses why it was important for her to move to Downtown Las Vegas from Silicon Valley as well as an insightful conversation about where app development is now and what Wilde believes is the future of mobile.

Heather has has programmed microcontrollers for the Navy, worked on NASA projects, been a Flight Attendant, designed and managed online games for some major licenses, run HR departments for small business and 5000+ employee companies, and managed the support system at Evernote since it was just a Windows app.

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