Mobile Presence

Mobile presents marketers with a clear opportunity to reach and engage consumers at the all-important 'mobile moment' of decision. Peggy Anne Salz and Shahab Zagari welcome Rob Hammond, Senior Sales Executive Director of Syniverse Enterprise Mobility Solutions, to the show to share how marketers can leverage mobile to increase loyalty and drive action through seamless communications delivered across layers of mobile channels including SMS, push notifications and email.

In this discussion, Rob shares three key takeaways to help companies better understand what mobile engagement really is and how they can get started implementing a strategy to reach the right customer, at the right time, in the right way to drive the actions those companies want their customers to take.

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Location marketing, proximity marketing geofencing, geconquesting, and Data-driven geolocation notifications, To help us understand where accurate location data fits into your marketing strategyPeggy Anne Salz and Shahab Zargari welcomeLoren Hillberg, president and general manager of Thinknear - a leading provider of location-based platform services with a strong emphasis on delivering highly targeted mobile advertising.

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If you wait until launch to market your mobile app, you’re making a huge and costly mistake. We welcome Aaron Watkins, President of app marketing agency Appency, who shares the tips and tricks that can help app developers, even those on a tight budget, achieve results. Appency, which was established in 2009. The post Tips and Tricks to Optimize and Monetize Mobile Apps appeared first on Mobile Presence.

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DiscussingTop CES 2015 Trends: Wearables, 3D Printing, Virtual Reality, Big Data, and More withBryan Rasch, the Chief Digital Officer at GMR. Bryan talks with Peggy Anne Salz and Shahab Zargari aboutall the amazing innovation that came about duringCES.

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Peggy Anne Salz and Shahab Zargari discuss App and Customer Engagement with Steve Gershik, chief marketing officer of Swrve, a company focused on marketing automation. The post App and Customer Engagement with Steve Gershik appeared first on Mobile Presence.

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Discussion of Mobile in 2015 – How to Tell the Brand Story and Keep Customers as Peggy Anne Salz and Shahab Zargari talk with Paul Berney, Managing Partner EMEA and Co-Founder of mCordis with over 10 years of experience in mobile marketing.. The post Mobile in 2015 – How to Tell the Brand Story and Keep Customers appeared first on Mobile Presence.

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Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his dos and donts (specifically one do and two donts) to get avoid over-spending or under-achieving.InMobis Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads advertising that is integrated into the user experience of the mobile app to deliver to increase conversions and boost engagement.

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onathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do’s and donts. The post iBeacons, In-Door Mobile Marketing, Native Ads and App Monetization appeared first on Mobile Presence.

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Mahak Sharma, Head of Business Development, Americas for inMobi is back for our Apponomics and Apps segment to disucs tools for Mobile Tracking and Measurement, plus Mahak discusses the interest in tracking device across multiple platforms and is there an interest by compnies to act on it.

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In our monthly show all around mobile apps and Apponomics, the free-to download book that outlines everything you need to know to market and monetize your app, Mahak Sharma — Head of Business Development, Americas for InMobi — is back to discuss tools you can use for mobile tracking and measurement. The post What You Need To Know About Mobile Tracking and App Measurement Tools appeared first on Mobile Presence.

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