Mobile Presence

Heather Wilde’s life journey, which has allowed her to shape Evernote and mentor amazing tech and mobile startups, has allowed her to develop a rare array of organizational and strategic skills and inspired her to make the move from Silicon Valley to Las Vegas. Heather joins our host Shahab Zargari. The post ROCeteer Heather Wilde: Straight Talk About Mobile Apps And Opportunities appeared first on Mobile Presence.

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It may be premature to call the banner dead, but it is time to re-imagine the online and mobile advertising experience by making HTML5 display ads smart and relevant enough to be worth seeing. We reconnect with Matthew Snyder — a top 10 popular guest of all time! The post ResponsiveAds: ‘Stretch’ Your HTML5 Ad Creative to Enhance The Customer Experience appeared first on Mobile Presence.

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Whether youre organizing a networking event with hundreds of industry professionals or extending your brand marketing to a music festival with thousands of fans, a smart and creative approach to social media marketing can help you deepen engagement with your audience before and after your event. From his headquarters in Las Vegas, where amazing events are the norm, social media event marketing expert Demont Daniel draws from client projects he has executed with his company Finesse Media to show how you can leverage the benefits of social media to get greater returns for your brand.

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Learn why in order to cross promote other apps in your app you must master App Store Optimization as Peggy Anne Salz and Shahab Zargari speak with with Laurie Galazzo at AppTweak, a Belgian startup that focuses on App Store Optimization. Learn  what YOU can do to boost visibility and increase search rankings for your app.

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App Store Optimization (ASO), which builds on the foundations of search engine optimization, is considered THE best way to ensure relevant keywords and content related to your app will be picked up by app store search algorithms or hand-picked by app store editorial staff. It can be a huge (an ongoing task), but you don’t necessarily need a big budget. Our hosts welcome Laurie Galazzo, Content Strategist at AppTweak, a company headquartered in Belgium that offers affordable ASO tools and advice to help small and indie developers.

Laurie tells us about her company and provides practical advice you can follow to boost visibility of your app in the app stores. A special highlight: we discuss the ASO tool at the AppTweak website that allows app owners to create a AppTweak App Marketing Report.

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It used to be the difficulty for marketers revolved around finding ways to deliver branded, rich experiences and apps that bring customers into their premises, or simply encourage ongoing engagement. Fast forward, and the main challenge is integrating data from your mobile app users back to have a detailed view of the consumer and insight into the entire customer journey across all channels online, offline and in-app. Josh Todd CMO of Localytics, an analytics and marketing platform for mobile and web apps talks about the place of apps in smart marketing and why positive results demand powerful analytics.

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Delivering your customers a great experience on mobile doesnt necessarily require you to invest in an all-singing, all-dancing mobile app. In many cases, a mobile website is the right approach (and will spare you a lot of expense and effort in the process). Our hosts, Peggy Anne Salz and Shahab Zargari, welcome back award-winning designer and marketer Craig Williams of Craig Williams Design to discuss concrete steps you can take to optimize your mobile presence and cater to mobile-savvy customers.

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Our hosts welcome Jake Ward, Executive Director of the Application Developers Alliance (ADA), who provides valuable advice for companies and marketers developing a mobile app for the first time. In his view it is important to bake monetization into your app design early on, but real success depends on the determination to build an app for your audience, not yourself.

Jake also tells us about the ADA, a global membership organization supporting developers as creators, innovators and entrepreneurs, and DEVSBUILD.IT, which provides developers, app makers, app marketers and other professionals a central resource to find answers about building a business in the app ecosystem.



On DEVSBUILD.IT, you can find:



Thousands of insights, tips, reports, and analysis.



Search tools to help you find events, service providers, and jobs.
Template business documents,how-to tips and resources to get started in the app industry.
Finally, check out the dates and cities for this years multinationalApp Strategy Workshop: Fundamentalsseries. These App Strategy Workshops, organized by the ADA, provide app developers, innovative startups and small app publishers the chance to learn about monetization, optimization, discoverability and tool integration from fellow startups and hands-on experts.

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With mobile is growing faster than all other digital advertising formats in the U.S. and spending to top nearly 42 billion dollars in 2018 the race is on to mobilize marketing campaigns and loyalty programs in order to reach a growing class of mobile-first users. The hosts welcome Jeff Hasen, career author, sought-after speaker and President of the mobile consultancy Gotta Mobilize, who shares practical advice and actionable insights around a hot topics ranging from contextual relevance and personal privacy, to marketing automation and where marketers have to apply a more 'personal' touch.

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Mobile devices are driving shoppers into the physical store, a massive shift that creates amazing opportunities for marketers and retailers who can find ways to ride this wave. Nathan Pettyjohn, CEO of Aisle411 a company whose location-based indoor mapping technology platform has been implemented by major retailers including Home Depot, Walgreens and ToysRUs to help shoppers find products and access relevant offers at the aisle level explains how indoor location technology is making mobile shopping more convenient, exciting and valuable for retailers, brands and consumers.

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