Mobile Presence

Peggy and Shahab discuss developing and executing ROI-based digital marketing campaigns and the results brands can achieve with Lani Dorlack, Retail Digital Sales Manager at Las Vegas Review-Journal. The post Developing And Executing ROI-Based Digital Marketing Campaigns appeared first on Mobile Presence.

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Think building your own app is hard? Then think again. Peggy and Shahab talk with Norman Ortiz, the founder and CEO of iGenApps, about how YOU can build your own mobile app on a mobile phone. The next generation of do-it-yourself mobile app development for android and iOS has arrived thanks to iGenApps, a cloud-based […] The post iGenApps: The Next Generation of Do It Yourself Mobile App Development appeared first on Mobile Presence.

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Understanding Mobile APM or Application Performance Management: Why its So Critical and Complicated as Peggy and Shahab welcome Maneesh Joshi, theSenior Director, Product Marketing and Strategy at AppDynamics. We also learn the why mobile behavioral analytics is key when talking about an app business, not just an app.

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It’s the last show of the month and time again to deep dive into everything you need to know to market and monetize your app with success as outlined in Apponomics: The Insider’s Guide To A Billion Dollar App Business, the popular free-to-download book Peggy wrote in partnership with InMobi. We welcome back Mahak Sharma. The post Metrics You Can Trust To Market Your App With Success appeared first on Mobile Presence.

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Peggy and Shahab speak with Ted Nash, CEO and Co-founder of Tapdaq, a new startup shaking up the industry with a new community-driven approach to how app developers and publishers can get the most out of cross-promotion to grow their app audience. Ted also tells us about his plan for the company since raising $1.4m. The post Community-Driven App Advertising With Tapdaq’s Ted Nash appeared first on Mobile Presence.

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Talking App Marketing and Monetization as Peggy and Shahab speak with Jeremy Sacco, the Manager ofContent and Communications at Fiksu. Jeremy shares with us some  top tips and techniques to prep for the holidays

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With all the activity and excitement as new users — with the new devices they got as gifts for the holidays — explore the wealth of apps at their fingertips, it comes as no surprise that holidays are a boom time for both user acquisition campaigns and click-through rates on mobile ads. The post How To Market Your App And Win Big For The Holidays appeared first on Mobile Presence.

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We dedicate this show to the basics of Web RTC (or Web Real-Time Communication) —and explain why (and how) brands and marketers should start paying attention. it’s a technology that allows you to re-define customer experience. DP Venkatesh, ‘Mobile Warrior’ and CEO of mPortal takes us on the journey, The post Web RTC: A Primer For Marketers With DP Venkatesh appeared first on Mobile Presence.

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Chris Jones, co-founder of CodeNGo, warns app developers they could be leaving money on the table by not submitting their apps to alternative app stores. He also provides app developers practical advice about the small tweaks they can make to their apps (translation and localization of app content and advertising) to win big. The post Getting More Exposure For Your Mobile Apps With CodeNGo appeared first on Mobile Presence.

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Peggy and Shahab welcome Bestselling Hi Tech Author and Consultant (and voted by Forbes as the Most Influential Mobile Expert to Share Future of Mobiles Vision) Tomi Ahonen. Tomi re-examines the abilities of the mobile phone and the new opportunities for marketers, and how it is time to start thinking differently about mobile - there is a renaissance underway.

 

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