Mobile Presence

Tina Stock, Executive Director of Marketing at YP, North America’s leading local search, media and advertising company, talks about how mobile impacts search behavior, customer engagement and the small business bottom line. Your customers are looking for you on mobile — learn about the short-cuts you can take advantage of NOW to become truly mobile-ready. The post YP: Mobile Matters For Small Business appeared first on Mobile Presence.

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Emotional reasons for buying a product or downloading an app or interacting with it, understanding as why people are using the app and the Dos and donts preparing for designing your app so that objectives are relevant of reachable in the first place. This and more are addressed by our guest Talia Wolf - CEO and founder of Conversioner.

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Why people use, or avoid your product, is often an emotional decision. Talia Wolf, CEO of Conversioner, talks us through the science behind these triggers and how marketers can harness this to influence how users interact with their app or mobile presence. From improving and building better landing pages to rethinking the product funnel. The post Emotional Targeting: Understanding The Triggers That Activate Users appeared first on Mobile Presence.

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Mobile App Strategies from Unbundled Services to Vertical and Value Propositions as Peggy and Shahab talk with Sanjay Patel, the CEO of Perpetuating, a digital solution provider specialized in mobile apps.

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John Huehn, CEO of In The Chat, a social media and SMS sales and service platform provider, explains how to make SMS messaging more of a two-way model. Listen and learn how to open up new channels (and dialogs) to improve customer service, boost interaction and encourage lasting loyalty. The post Conversation In Marketing: Messaging Goes Both Ways appeared first on Mobile Presence.

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Mobile App Strategies for Crosslinking, Increasing Engagment plus more strategies for Design and Development with Sanjay Patel, CEO of mobile app strategy and development firm Perpetuating, Inc.

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Sanjay Patel, CEO of mobile app strategy and development firm Perpetuating, Inc. , talks about the opportunities in cross-linking to boost app discovery and maintain the user experience across your apps. We learn why onboarding users and unbundling services can help you acquire users and encourage regular use.

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Ed Chater, the Media Operations Director at Somo Ltd, the UKs largest independent mobile marketing agency, fills us in the sale Summly, the startup app from Yahoo, their followup funding, and their in-app consumer engagement solution, Lithient.

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Ed Chater, Media Operations Director at Somo Ltd, talks about the shift to multi-channel mobile marketing and what marketers can do to maintain the customer experience across the plethora of connected devices. Ed also walks us through Lithiant, a new offer designed to connect the many disparate channels that make up the customer journey to give marketers a holistic view into the metrics that indicate high performance and high returns.

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Peggy welcomes Mahak Sharma, InMobi Business Developer Lead, Mobile Gaming, who provides advice to app developers across three broad app categories: Games, Social and Utilities. Mahak contributed to the latest book from Peggy entitled Apponomics: The Insider’s Guide To A Billion Dollar Business, the definitive book on how app developers can make money. The post Making Money With Mobile Gaming, Social And Utilities Apps appeared first on Mobile Presence.

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