Mobile Presence

Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. But, before you get on the iBeacon bandwagon, listen in to his top tips on how to increase revenues and engagement by targeting people in the context. The post Mapping In-Door Mobile Marketing Goals With Glimworm iBeacons appeared first on Mobile Presence.

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How Media and Marketing Should Maximize Mobile as Peggy and Shahab welcome Len Shneyder, Marketing Manager at OtherLevels. Len offers some observations about how media and marketing is using and should be using mobile

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Len Shneyder, Marketing Manager at OtherLevels, a company enabling publishers and marketers to engage, retain and monetize their mobile audiences through mobile messaging analytics, reveals how media and marketing are using push notifications to reach users. Len also outlines the important differences to-device and on-device messaging and provides guidelines around segmentation, targeting and retargeting. The post The Role Of Push Notifications And Location In Effective Marketing With OtherLevels appeared first on Mobile Presence.

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Discussing The Power of Mobility for Retail Stores and How mobility can empower stores to improve customer experience as Peggy and Shahab speak with Ben Adams, the Founder and Consultant for Function 22.

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Peggy and Shahab speak with Ben Adams, founder of Function 22, a consultancy advising top retailer brand, B&Q in the U.K., how to design a customer journey in-store that spans multiple customer touch points. We also discuss why equipping clerks on the floor with tablets is table stakes when delivering customer service to mobile-savvy shoppers. The post Designing For The Customer Journey In-Store appeared first on Mobile Presence.

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Understanding, calculating and optimizing how much money your customers spend in your app is key to a good app marketing strategy, and Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do’s and don’ts (specifically one ‘do’ and two […] The post LTV Expert Eric Seufert: Tips To Make More Money With Your App appeared first on Mobile Presence.

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Talking Apponomics and apps with the Author of Freemium Economics, Eric Seufert. Peggy and Shahab talk to this LTV guru talks about user acquisiton and his new book.

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Gamification is all about applying game mechanics to incentivize and reward your customers in order to drive the level of engagement that benefits your brand most. Steve Sims, Badgeville Chief Design Officer, walks us through the basics of gamification and shares real-life case studies that show how marketers can leverage gamification to reward specific customers. The post Badgeville: Use Gamification To Guide, Incentivize Customers appeared first on Mobile Presence.

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We discuss wearables and other hot mobile tech topics with Alex Romanov, CEO of iSIGN Media Corp., a leader in multi-platform location based messaging solutions that utilize Bluetooth, WiFi and location-aware technologies to deliver permission-based consumer messaging. Alex also comments on how retailers can leverage these technologies to merge the digital and physical worlds. The post Wearables and Other Mobile Tech Trends with Alex Romanov appeared first on Mobile Presence.

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What Marketers Need to Know About Born Mobile Apps as Senior Level Global Marketing Executive Ken Herron returns to continue his list of The Seven Dwarfs of Social Media and how you should know all of the social networks to use to market your brand!
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