Mobile Presence

Peggy and Shahab talk with Erin McCahill, VP of Brand and Creative at Vocus, a provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. We discuss branding rules — and what marketers must do (and avoid) to build a lasting brand. The post Encouraging Brand Love And Other Branding Rules From Vocus appeared first on Mobile Presence.

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Peggy and Shahab welcome InMobi VP and General Manager of Performance and Programmatic Advertising Mike Cohen to discuss how you can make money (and acquire high-quality users) with your mobile app. The post How to Make Money and Acquire Customers With Your Mobile App appeared first on Mobile Presence.

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Mobile marketing strategist, consultant and coach Greg Hickman discusses his company, Mobile Mixed, and his mobile marketing podcast, SMS Marketing. We also walk though his SMS Marketing Handbook, his latest book to guide marketers in managing campaigns to achieve amazing results. The post Mobile Mixed and the SMS Marketing Handbook appeared first on Mobile Presence.

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Kim walks us through the Five Best Practices for Mobile Marketing, and explains why following these best practices can help you to maximize your mobile power. As she puts it: Ignore them and your marketing may as well be yesterday’s news — because that is how relevant you are going to be to your audience. The post The Five Best Practices for Mobile Marketing appeared first on Mobile Presence.

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Talking about the Rules of Good Push for marketers with Brent Hieggelke, Chief Marketing Officer at Urban Airship. Brent discusses the advantages of push notifications, and warns marketers to follow the rules of Good Push to engage, not annoy, their customers. He also introduces the concept of Mobile Relationship Management. The post The Rules of Good Push for Marketers appeared first on Mobile Presence.

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Dos and Donts of Location Based Services as we hear from Asif Khan,  the president and founder of the Location Based Marketing Association.

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Asif Khan , a veteran tech start-up, business-development and marketing entrepreneur who has established the Location Based Marketing Association, an international organization group dedicated to research and education in the space, shares the do’s and don’ts of location based services and marketing. The post Absolutely Essential Dos and Donts Of Location Based Services appeared first on Mobile Presence.

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We learn about some big changes to Skywire with Russ Carlson, General Manager/Senior VP of Operations at SkyWire Inc., a premiere business and marketing technology firm that specializes in tools for the hospitality industry. The post Skywire Media Becomes Skywire Inc. appeared first on Mobile Presence.

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Tips and Tricks to Optimize and Monetize Mobile Apps as we hear from the President at Appency App Marketing, Aaron Watkins.  Appency was stablished in 2009 as the first app specific full service marketing agency by mobile industry veterans.

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Do you need to create new content for the New Year? Cool-Hunter and social media guru Ken Herron provides actionable advice on how you can freshen up last year’s content with new visuals, new angles and new outreach. Why reinvent the wheel? Following Ken’s rules will equip you to get much more out of your mobile content. The post How to Get More Out Of Your Mobile Content appeared first on Mobile Presence.

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