Mobile Presence

Discussing 5 Mobile Marketing Fails To Avoid, where Mobile Moxie  founder Cindy Krum (an alumni host of Mobile Presence) is heavily quoted in the article.   Also the FAA has announced that Mobile Devices Now Can Be Used Throughout Flights.

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It’s a review of top developments in mobile as our hosts review the news. eMarketer reports that in 2013, more than half of US adult Internet users are expected to redeem a digital coupon using mobile and desktop devices for either online or offline shopping. The post Mobile Couponing Success; T-Mobile Giving Away Free Data? Mobile is redefining LinkedIn appeared first on Mobile Presence.

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Second-Screening: Are Marketers Ready? In a world where people increasingly switch between screens, the role of mobile is also shifting. As a result, mobile is more than a way to deliver marketing; it's a way to enable experiences that connect people with other digital screens, or the real world around them — or both. The hosts welcome Pratick Thakrar, Managing Director of Inspired Mobile, a U.K. company offering a mobile marketing technology platform worldwide, who talks about the wider trend to second-screening and the world of opportunity for brands. Inspired is a platform that can give brands and marketers much needed visibility into their campaigns and — more importantly — deliver the detailed analytics that allow them to gauge the performance of each channel.

We also examine the impact on marketers, who will obviously need solutions to execute and evaluate campaigns that span multiple channels, technologies, platforms and publishers. And we deep dive into some recent research to help you understand the shift underway in consumer behavior — and how to adapt to the change.

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How People Interact With Mobile Apps with Jason Shah, Product Manager At Yammer And Founder At HeatData. Heatdata is an enterprise social platform tracks gestures for your mobile website and make better product decisions that drive higher engagement and more revenue. The post How People Interact With Mobile Apps appeared first on Mobile Presence.

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Give your customers what they want? Only if marketers get that one step closer with solutions that allow them to start a conversation with consumers and glean valuable feedback every step of the way. We welcome Stephen Upstone, LoopMe Media founder and CEO. The post Mobile Advertising Your Customers Will Like appeared first on Mobile Presence

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Lead generation is one thing, but learning how to cultivate those leads is the quality that separates the marketing winners from the also-rans. Elizabeth Yin, CEO and a co-founder of email ad platform LaunchBit, provides marketers practical advice and a guide to how they can grow their customer base. The post Increasing Your Customer Base with Lead Generation appeared first on Mobile Presence.

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What do you need to know before upgrading? What does Apple iPhone 5S mean for mobile marketing? Why does mobile marketing remain a largely untapped opportunity for marketers? These questions and more are discussed as we run through the biggest mobile headlines of the month. The post iOS 7 Arrives; What Does Apple iPhone5S Mean for Mobile Marketing? appeared first on Mobile Presence.

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We discuss mobile couponing and tracking with Catherine Tabor, founder and CEO of Sparkfly. Sparkfly connects retailers, brand advertisers, publishers and consumers in a powerful way that allows advertisers to connect ads directly to in-store purchases of their products. We also learn about the company’s new program with L’Oreal at all the Walgreens/Duane Reade stores […] The post Mobile Couponing and Tracking Personalized Offers appeared first on Mobile Presence.

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Kim, Peggy and Shahab welcome OtherLevels CEO Brendan O’Kane, who details how marketers can engage, retain and maximize the value of their audiences through mobile messaging analytics. Brendan also shares his top tips for retargeting and reveals some A/B testing techniques that can help you test message copy for qualities such as tone, urgency, length […] The post Engage, Retain and Maximize Audiences with Mobile Messaging Analytics appeared first on Mobile Presence.

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Kim, Peggy and Shahab welcome Jessica Klein, director of ecommerce, at Carols Daughter, who tells how the retailer has partnered with FunMobility to turn its mobile app into a vehicle for delivering relevant and timely content that encourages customer engagement, interaction which is regularly rewarded with coupons and loyalty points. The post Making Mobile Apps For Better Customer Engagement and Interaction appeared first on Mobile Presence.

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