Mobile Presence

Responsive Web Design is the new mobile mantra, with 2013 being named THE Year of Responsive Web Design. Craig Williams of Craig Williams Design walks through the 3 rules of Responsive Web Design and reveals the benefits and limits you may have overlooked. While RWD is relatively new (and development can be expensive and time consuming). The post Responsive Design: 3 Rules You Need To Know appeared first on Mobile Presence.

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Mobile App Data, Creation Headaches and Realistic Expectations as we Kim and Shahab discuss Replicating the Garage Sale on your Smartphone with the Co-Founder and Developer at Rumgr, Dylan Bathurst.

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Harnessing The 8 layers Of Location For Your Mobile Marketing Success Peggy and Shahab welcome Phil Hendrix — a GigaOm Research analyst and director of immr, a research firm squarely focused on mobile and location — to talk about the opportunities for brands that ‘get’ location right in their campaigns and wider mobile strategies. The post Harnessing The 8 Layers Of Location For Your Mobile Marketing Success appeared first on Mobile Presence.

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Kim and Shahab discuss Mobile Influence on Back to School Shopping and review several new research studies that illustrate the shift in shopping behavior now that mobile can assist users in research, finding and even buying what they need this season. We also deep-dive into the news that reveals only 6 percent Of Top 100 Fortune 500 Companies Have […] The post Mobile Influence on Back to School Shopping; Complying With Google Mobile Requirements appeared first on Mobile Presence.

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Kim and Shahab discuss how you can benefit from replicating the garage sale experience for smartphone users with Dylan Bathurst, Co-Founder and Developer at Rumgr. By way of background, Rumgr is a location based marketplace where it’s as easy as taking a picture, and your item is for sale to everyone around you. The post Mobile App Data, Creation Headaches and Realistic Expectations appeared first on Mobile Presence.

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Co-hosts Peggy and Shahab dive into the Top 5 Mobile Marketing Mistakes (via iMedia Connection) and discuss why mobile — whether you opt for a website or an app — must be a reflection of your brand. Less is more is not a cliché; it’s a business imperative. The post 5 Mobile Marketing Mistakes; Why Managing Mobile App Performance Matters appeared first on Mobile Presence.

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Peggy returns from her speaking engagement the App Promotion Summit in London, a first-ever conference dedicated to how you can promote and monetize your mobile app, with insights about app engagement and a new guest. Mick Rigby, Founder and Managing Director of Yodel Mobile, a full-service strategic mobile agency headquartered in London, joins Kim and Shahab to discuss what developers, brands and anyone with a mobile app need to do to ensure their app discovery advertising isn't a flop.

Mick brings practical insights and real-life examples to this lively conversation and reminds us that "the old marketing' rules still apply." You need to be clear , targeted, and have great creatives to achieve your campaign objectives and promote your app. And you need to be consciously aware that success in mobile where change takes place at breakneck speeds is fleeting. Test, learn, implement has to be your mindset. Mistakes will happen so fail fast and move on. Make your app useful and relevant and give the user the content and experience they want and make sure they come back!

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Six Tips To Get The Most Out Of Text Marketing Campaigns. With Mobile being a fiercely personal device with a limited screen that people mostly use on the move and in short bursts (find a business, change status in a social network, scan headlines, check prices) — requires marketers to craft messages that are short, clear-cut and relevant. To provide mobile marketers a blueprint they can follow to maximize the value of marketing initiatives Kim, Peggy and Shahab identify six best practices to follow.

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Kim and Shahab speak with Jimmy Jacobson and Porter Haney, the founders of Wedgies . Wedgies are simple surveys to share with friends anywhere you can copy and paste. We discuss how these real-time and media-rich social polls can help media and brands engage with their audiences. The post Real Time Polling Platforms appeared first on Mobile Presence.

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Peggy and Kim run through the KPCB Internet Trends 2013 report which details robust growth in the number of broadband and mobile users. We also learn about a huge opportunity for smartphone adoption and mobile ad spend.

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