Mobile Presence

Mobile and Money: More people using smartphones to manage their personal finances as Kim, Peggy and Shahab comment on Mobile and Money, a new study conducted by the Interactive Advertising Bureau (IAB) in partnership with InMobi and Viggle, that shows a great number of consumers are tapping into their mobile devices for money management, although some are worried about security issues – real or imagined – that financial services marketers need to better address.

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Small Business and Mobile Messaging: It’s all about the power of text messaging in the second part of in our mini-series looking at how businesses must mobilize their marketing efforts. Our hosts Peggy, Kim and Shahab welcome their guest, Anurag Lal, CEO of Infinite Convergence, a next-generation wireless messaging and mobility solutions provider. The post Small Business and Mobile Messaging: Its All About the Power of Text Messaging appeared first on Mobile Presence.

Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face as we begin a new mini-series celebrating small business triumphs and dissecting the many marketing challenges these entrepreneurs face kicks off with an analysis of a new report compiled and published by YP, North America's largest local search, media and advertising company. From the pivotal role of local search (search engines and print and online yellow pages top the list of how consumers connect with businesses) to the increasing importance of social media tools, Shahab, Peggy and Kim walk us through 50 key facts about small business. For example, did you know a whopping 77 percent of small businesses have acquired a customer through Facebook?

They also discuss the future prospects for small business, and Shahab highlights the huge opportunity in educational content delivered via mobile (training and tips) as a new and novel way to attract and reward customers for interacting with your brand.

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SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement as Peggy and Shahab discuss SMS Engagement based on a white paper Peggy put together entitled Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty.

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FCC: Written Consent Required for SMS by October as the ruling classifies text messages with auto-dialed telemarketing robocalls, and requires prior express written consent from the recipient and that this consent can take the form of an email, website form, text message, telephone key press, or voice recording.

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Talking Importance of Video News Within Online News Sites as technology continues to evolve – with the uprising of the smart device – so does the way we consume news. Kim, Peggy and Shahab share a survey into video news consumption and highlights the importance of video news within online news sites.

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Mobile Presence is back with Kim Dushinski, who welcomes Peggy Anne Salz and Shahab Zargari to co-host the show. They kick off with a look at email, social and mobile budget priorities for marketers and discuss mobile app trends. The post Email, Social and Mobile: 2013 Budget Priorities for Marketers appeared first on Mobile Presence.

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Starting the New Year with Best Practices in Mobile for 2013 as Kim refers us to a post that still applies today called the 10 Commandments of Mobile Marketing, as well as a list called 10 Relationship-First Mobile Marketing Best Practices. Joe and Kim also go over the Top Mobile Predictions for 2013 and discuss how Email, Social, and Mobile Are Marketers' 2013 Budget Priorities.

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The End Of The Smartphone? What Technology Will Replace Smartphones And Tablets? Joe and Kim analyze through a number of stories making the headlines including: Apple Is Quietly Working To Destroy The iPhone, plus the development of computer screens on a contact lens and Google Glasses.

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Location Based Services discussion coming out of SXSWInteractive as Joe and Kim discuss Mobile Marketing, Location and Relevance; Patent Wars; Samsung Passes Nokia, Apple in Third, Best Mobile Devices for 2012, Analyzing the Mobile Landscape.

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