Mobile Presence

Joe and Kim discuss how Sony was Dinged 1 million dollars for Child Privacy Breach and the FTC Launches Investigation into App Companies Over Kids Privacy.

Mobile marketers are presently hampered by their lack of understanding of the medium and difficulties in quantifying return on investment. Joe and Kim share their thoughts about why businesses do not understand the medium yet and give insight as to why mobile is a critical marketing tool, not an optional one. Then we can also discuss and share ways to quantify the ROI.

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Text Messaging Turns Twenty; Mobile Marketing wins important FCC Text message Ruling; NYTimes leads group defense in mobile patent suit; Mobile Search Beyond Google: In App Search Tools; PEW Research Center study on Best and Worst of Mobile in 2012; Mobile wallets ... the new credit card?

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Mobile Impact on Black Friday and Cyber Monday Shopping as Mobile Boosts Cyber Monday, but for Facebook and Twitter...Not So Much and more as Joe joins returning co-host Kim Dushinski. They review effective and ineffective SMS campaigns plus we learn how Papa Johns Pizza is facing a 250 million dollar spam lawsuit.

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Nicole and Joe talk Mobile Site Development and the steps behind designing a website for the mobile platform with SkyWire Media Research and Development Director Erick Adam.

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Ways to Engage Your Guests into SMS Marketing as Nicole and Joe show us ways for enhancing customer loyalty and boosting business profitability.

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Skywire Media Announces New Patent Licensing with Ameranth! Plus, SkyWire Media teams with Microsoft Windows InTune Cloud Managment. Company CEO Thomas Castleberry shares the news.

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Nicole and Joe discuss Different Mobile Marketing for Different Demographics, plus news on Dominos Pizza Hero App, DrawSomething and Mobile Wallets.

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Mobile Flirting app Skout gets funding with VC firm Andreessen Horowitz for 22 million dollars, plus Instagram Android Release gets 10 million downloads in its first month in Google Play.

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Nicole and Joe discuss Integrated Mobile Technology and Solutions and how relevant they are to what you are working on.

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Nicole and Joe look into the purchase of Instagram by Facebook, plus they look at some mobile apps being used in the healthcare industry.

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