Mobile Presence

Mobile Presence

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Mobile Presence episodes

  • Ken Herron’s Guide To Mobile-Only Social Networks
    Social media authority and global marketing executive Ken Herron provides marketers a crash course in the latest mobile-only, messaging-based social networks. How should you connect with your customers on these anonymous social networks and what are the ‘rules for engagement’ on Snapchat, Whisper, Secret, YikYak? Listen in for practical advice. The post Ken Herron’s Guide To Mobile-Only Social Networks appeared first on Mobile Presence.

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    36 min
  • Twilio: How You Can Harness Apps For Business Communications
    Twilio CMO Lynda Smith explains how the mix of mobile apps and messaging powers two-way communication that can boost customer service and allow small businesses to play in the big leagues. She draws from real-life customer examples, including Uber, to create and deliver amazing and seamless customer experience that will drive use of your app. The post Twilio: How You Can Harness Apps For Business Communications appeared first on Mobile Presence.

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    41 min
  • The Seven Dwarfs of Social Media with Ken Herron
    Social media guru Ken Herron is back to discuss the newest, mobile-only messaging-based social networks, and offers us The Seven Dwarfs of Social Media and how you should know all of the social networks to use to market your brand!
    Related articles across the web

    Mobile Marketing and the Law Part 2
    5 Mobile Marketing Mistakes; Why Managing Mobile App Performance Matters
    Mobile Marketing Tactics Part 2
    InMobi: How Native Ads and Better Targeting Increase Conversions
    Getting The Most Out of Mobile With Neil Patel
    How to Make Money and Acquire Customers With Your Mobile App
    Mobile Ordering Apps

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    44 min
  • Real World Mobile Marketing: Planning SMS Campaigns and Social Media Efforts
    Shahab and Kim welcome Ron Gutierrez, who manages the Revolver Saloon and Dance Hall inside the SantaFe Hotel and Casino in Las Vegas. He shares key lessons and learnings around planning SMS campaigns and social media outreach and discusses mobile marketing best practices. The post Real World Mobile Marketing: Planning SMS Campaigns and Social Media Efforts appeared first on Mobile Presence.

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    33 min
  • InMobi: How Native Ads and Better Targeting Increase Conversions
    We kick off a new, monthly series all about mobile apps and the lessons and insights contained in Apponomics, a new (free) book authored by our own Peggy Anne Salz in partnership with InMobi that provides you everything you need to know to market and monetize your app. InMobi's Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads advertising that is integrated into the user experience of the mobile app to deliver to increase conversions and boost engagement. He also shares best practices to help you implement native advertising and reveals a new product in the pipeline aimed at helping small, indie publishers take advantage of this huge shift.

    Related articles across the web

    Mobile and Money: Using Smartphones to Manage Personal Finances
    Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face
    Engage, Retain and Maximize Audiences with Mobile Messaging Analytics
    FTC Investigates Apple and Google Smartphone Privacy
    SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement
    How to Make Money and Acquire Customers With Your Mobile App
    Email, Social and Mobile: 2013 Budget Priorities for Marketers; Why Mobile Apps are Made for Real People

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    35 min
  • Hipcricket: What Marketers Need Most To Win Big In Mobile
    Hipcricket, a leader in mobile engagement and analytics, has powered an amazing 400K+ campaign across SMS/MMS, QR codes, mobile websites, advertising networks, social media and branded apps. Doug Stoval, Hipcricket Chief Operating Officer, draws from these campaigns to offer valuable advice, best practice and a few observations about the unexpected and increasing success of QR codes. The post Hipcricket: What Marketers Need Most To Win Big In Mobile appeared first on Mobile Presence.

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    35 min
  • Getting The Most Out of Mobile With Neil Patel
    Neil Patel, the co-founder of Crazy Egg, Hello Bar and KISSmetrics, shares his secrets on how you can get the most out of mobile, based on his experience assisting companies including Amazon, NBC, GM, HP and Viacom optimize mobile to grow their revenues. The Wall Street Journal calls him a top influencer on the web […] The post Getting The Most Out of Mobile With Neil Patel appeared first on Mobile Presence.

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    34 min
  • Banners Are Dead: LoopMe CEO Urges New Formats and Feedback
    Banners Are Dead: LoopMe CEO Urges New Formats & Feedback -- Stephen Upstone, CEO and Founder of LoopMe, a pioneer in social mobile ad discovery for smartphones and tablets, is back to discuss mobile marketing trends and the rise of ad approaches that turn consumers into brand advocates. Richer, full-screen experiences and formats that scale
    are transforming advertising, and brands will need to move with the market.
    Related articles across the web

    Mobile Advertising Your Customers Will Like
    The End Of The Smartphone? What Technology Will Replace Smartphones And Tablets?
    Welcome to 'Talking Mobile' the MMA UK Blog
    Must-Follow Rules To Promote and Monetize Your Mobile App
    Mobile Platforms for Developers and Brands
    LoopMe Wants Less Noise In Mobile Ads, Gets $500K Seed Round Led By Ex-AdMob MD Russell Buckley For Its Inbox Solution
    MMA Board Members Have High Hopes for Mobile Marketing This Year
    Future of Mobile: From Smartphones to Apps to Usage
    MMA Board Members Have High Hopes for Mobile Marketing This Year
    Mobile Couponing and Tracking Personalized Offers

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    21 min
  • Responsive Ads with Matthew Snyder
    Talking Responsive Ads with the founder and CEO  of Responsive Ads, Matthew Snyder. Responsive Ads is a Responsive Web Design Advertising technology-focused company, built from the ground up to best serve the new challenges in multi-screen design and monetization.

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    34 min
  • Brand Secrets From Industry Experts and Other Notes from SXSW 2014
    Brand Secrets From Industry Experts,  and how can you create a memorable and meaningful brand, and Other Notes from SXSW 2014 as Peggy and Shahab learn some of the takeaways with the Vice President of Brand and Creative at Vocus, Erin Cahill.
    Related articles across the web

    A SXSW Interactive Recap From Rackspace Specialists
    Takeaways from SXSW: Key Learnings that Benefit Small Business Owners
    How to Make Money and Acquire Customers With Your Mobile App
    Six Tips To Get The Most Out Of Text Marketing Campaigns
    Real Time Polling Platforms
    5 Mobile Marketing Mistakes; Why Managing Mobile App Performance Matters
    Mobile Headlines from SXSW12
    Thoughts and Impressions of SXSW 2014

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    39 min

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The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world…