Mobile Presence

Talking about The Comeback of SMS and Engagement Marketing  as Caroline Dreier, who handles ‎SMS Messaging Marketing and Sales at Mitto AG speaks with Peggy Anne Salz and Shahab Zargari about the Value ad that SMS messaging has that can really enhance all mobile platforms

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Whether you harness text messaging to kick off a ‘conversation’ with consumers, or use it to engage with app users, messaging uniquely has the power to reach — and activate—people everywhere on the planet. Caroline Dreier, CMO of NimbusFive GmbH, a European company enabling global businesses and brands to securely send, receive and track globally. The post Why SMS Powers Amazing Engagement Marketing appeared first on Mobile Presence.

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Viewability continues to be a hot topic in the advertising industry - in part because the industry is having trouble defining it and verifying it. Peggy Anne Salz and Shahab Zargari discuss mobile visibility with the Director of Marketing @ The Mobile Majority Matthew Russo.

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Was your ad really seen by a human? Clearly, marketers would benefit (and profit) from knowing their ads are really being seen by people, but, as Matthew Russo — Head of Marketing and Lead Educator at The Mobile Majority, a vertically-integrated mobile advertising platform — reveals, verifying viewability is potentially the biggest problem.The post How To Know If Your Mobile Ad Was Really Seen And What To Do If It Wasn’t appeared first on Mobile Presence.

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Peggy Anne Salz and Shahab Zargari speak with Dave Verwer, the founder of Curated. Dave discusses how Curated is able to "grow your audience by collecting and sharing truly engaging content.". He also talks about the value of content marketing for marketers, what KPIs does having a curated feed of relevant news impact in the first place and more.

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The dangerous disconnect between the exciting and engaging content your customers genuinely want and the hard-sell content companies have traditionally been trained to deliver means many campaigns are dead in the water. How can you make sure your messaging to customers ends up top of mind — and not top of the heap? The post Engage Your Audience With Engaging (And Curated) Content appeared first on Mobile Presence.

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Adam Lavine, founder and CEO of  Funmobility, joins Peggy Anne Salz and Shahab Zargari  to discuss the top 3 tips to make sure you can aim and reach similar goals with your own branding campaigns.

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Athletes deliver their personal best when they know and exceed and the benchmark, and, likewise, mobile marketers can achieve amazing results if they know more about high-performing campaigns that set the bar. For the answers and examples to guide you to goal our hosts Peggy Anne Salz and Shahab Zargari talk with Adam Lavine. The post How You Can Deliver Mobile Marketing Campaigns That Set The Bar appeared first on Mobile Presence.

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Steady sales of wearables in the wristwear and footwear categories, along with the emergence of wearables in the eyewear and bodywear categories just can’t be ignored. In fact , analysts at Juniper Research forecast this global market to hit revenues of a whopping $309 billion by 2020, driven by major players including Samsung, Sony, Adidas and Nike, just to name a few.
So - where are the opportunities for players across the ecosystem, and what will you need to get with the wave here? Peggy Anne Salz and Shahab Zargari welcome Redg Snodgrass, CEO and founder of Wearable World. We learn how Redg just doesn’t run one company - he has created an entire network of web of interconnected companies and ventures, ranging from events and news to Wearable World Labs, the only accelerator/incubator blend solely focused on wearable technologies and the Internet of Things

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Driven by major brands including Apple, Adidas, Nike, Samsung and Sony, wearables are poised to transform communications and potentially eclipse mobile as the most effective — and engaging — way to connect with people. Redg Snodgrass, CEO and founder of Wearable World, an organization “dedicated to creating the social fabric for business around Wearable. The post Redg Snodgrass: How Startups And Brands Can Ride The Wearables Wave appeared first on Mobile Presence.

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