Mobile Presence

Mobile moves fast, and even the best development teams can hit a wall when it comes to finding ways to optimize and plan testing that works and - ultimately - improves delivery speed and app quality. Our host Peggy Anne Salz welcomes Eran Kinsbruner - Technical Evangelist at mobile software testing company Perfecto and renowned author of the Digital Quality Handbook - to discuss testing trends, best practices and approaches to optimization and automation that companies need to have top of the agenda in order to deliver apps, bots and services that are best-in-class.

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Our host Peggy Anne Salz walks through what you need to know to produce amazing content - just using an iPhone - with Julie Ryan, Managing director and producer of MK1 Productions. Julie has a long and impressive track record in film and drama, best known for producing the box office smash hit The Young Offenders, the fastest Irish film to reach the one million mark last year and now available in over 180 countries on Netflix. She discusses how she created the new TV Drama Are You Free, a pilot she and her team shot using an iPhone 7. Julie also muses about the role of mobile in film and TV today, and shares innovative ways she used mobile to build successful film marketing campaigns for some of her earlier projects - working with studios including Walt Disney Animation, 20th Century Fox, Warner Bros, HBO, Showtime, Lionsgate, Sony and Paramount.  

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Our host Peggy Anne Salz and guest Jonathan Kay, co-founder of Apptopia, discuss  new use cases for data to power your app marketing and why marketers should pay more attention to Pinterest. Drawing from a popular blog published by Apptopia, a competitive intelligence provider for players in the app economy, Jon reveals the data-driven opportunities marketers can harness - across Pinterest and other networks - to connect with users and drive conversions.

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Our Host Peggy Anne Salz wraps up our series showcasing UA experts and expertise with Aurelie Genet, Liftoff Mobile Hero and Mobile Marketing Lead at Trainline, the world’s leading independent digital rail platform - selling train tickets over 24 markets - that also offers a mobile utility app. Aurelie draws from her background working at a wide variety of mobile companies to highlight key differences in UA approaches depending on the app you have and the value you offer. She also deep-dives into how - and why - the boundaries between UA and CRM are blurring to create new opportunities and challenges for marketers as they seek to build trust and loyalty.

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How can you get featured in the Apple App Store? What is the best approach to pitch your app? When should you cut your price, or offer your app for free? These are a few of the topics our host Peggy Anne Salz explores with Steve P. Young, founder of Appmasters, the ASO and mobile growth consultancy helping app companies drive high volumes of downloads on a limited budget. Following the release of her latest ASO Practitioner’s Report with VentureBeat Insights, Peggy and Steve talk shop, discuss the takeaways of a few of his best-known blog posts and lift the lid on ASO tips and tricks you can use to move the needle on your app.

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Today on Mobile Presence Peggy welcomes welcome Marc Atiyeh. Marc leads Strategy at Clarity Money where he focuses on growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, he was the Head of Growth at Paribus where he oversaw the growth of the company from 10,000 users to 1,000,000 in less than 12 months. They talk about every demographic in the app world and give you a few tips on how to reach specific ones. 

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Our host Peggy Anne Salz from MobileGroove talks about app marketing and advertising approaches that engage and influence Millennials with Marc Atiyeh, who leads leads Strategy at Clarity Money where he focuses on growth efforts across User Acquisition, Operations, Partnerships, and Marketing. Marc, a recognized Liftoff Mobile Hero for his UA expertise , discusses the art and science of UA,  the balance between creativity and data and the many effective ways marketers can reach and influence Millennials with app campaigns that boost loyalty and build trust.

Host Peggy Anne Salz from MobileGroove welcomes John Koetsier - journalist, analyst and futurist - to discuss his recent research into the relationship between mobile apps, which allow immediate connection between companies and customers, and the level of success Fortune 1000 companies have achieved on the financial markets. He reveals compelling reasons why “winning in mobile means winning” and explains why over half (65.4%) of companies that demonstrate financial success are also leading their business category in how they interact with their customers on mobile. The episode also looks at mobile fraud and John’s insights into the massive amount - and impact - of mobile fraud.

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Today on Mobile Presence your host Peggy Anne Salz is Joined by Faisal Hammad Marco Esposito of Delivery Hero.  The company was founded in Berlin in 2011, Delivery Hero is a worldwide network of online food ordering sites, operating in 21 countries and with over 73,000 restaurant partners. Delivery Hero operates in Germany, UK, Austria, South Korea, Sweden, Finland, Poland, Australia, Switzerland, China, India, Colombia, Mexico, Argentina, Chile, Uruguay, Brazil, Peru, Venezuela, Panama and Puerto Rico. They speak about the rise of delivery hero, and how they work together.

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Host Peggy Anne Salz continues her tour of Mobile Heroes and UA experts with Marco Esposito and Faisal Hammad, International Mobile Marketing Managers at Delivery Hero, who take her on a candid and constructive deep-dive into into the creatives and conversations they use to target and retarget people who may only be intending to order meals. They also discuss their relationship with each other and how they recommend app marketers and UA managers build strong ties with ad partners based on trust.

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