Mobile Presence

A new episode

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Consumers are hooked on fintech apps, and time spent using them is off the charts. It’s a global shift in behavior that presents marketers with an unparalleled opportunity to engage customers primed to act -- provided they also localize and personalize messaging to meet consumer needs. In episode #443, part of our Reimagine Growth series sponsored by CleverTap, we learn how you can do both from Paysend, a fintech on a mission to change how money is moved around the world and a pioneer in personalization automation. Our host Peggy Anne Salz talks with Arkadiy Glazov, Paysend Product Marketing Manager, who shares a fascinating communications “matrix” that allows him to segment users according to how they choose to engage with messaging or not at all. He reports that the “retention rate of engaged groups is more than 10% higher than those not engaged” and shares tips to help you achieve such impressive results.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Publish or perish. It sounds extreme but creating new, frequent, and insightful content is a healthy and necessary practice of any business or brand. But how do you turn up the volume and magnify the reach of your content without hiring staff or putting in late hours? In episode #440, our host Peggy Anne Salz catches up with Kate Bradley Chernis, Founder & CEO of Lately.AI. The content marketing platform uses AI to learn your brand voice and turn blogs, videos, and podcasts into dozens of social posts. Kate shares how she turned a challenging handicap into a path-breaking business that liberates marketers, influencers, and ordinary people who want to make their mark. 

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In episode #439, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Manasi Shah, Head of Communications at Khatabook. The fast-growing app has experienced 40x growth since 2019, achieving more than 10 million active users. Manasi discusses how customization in communication and education empowers users, creating new opportunities for her company to power lifecycle campaigns, encourage the use of new app features, and build trust.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

For consumers, mobile apps are the go-to for everything from shopping to streaming. For businesses, they are the on-ramp to agility and added value. Meeting the needs of both will require a massive number of new apps in an incredibly short time. Analysts reckon 500 million digital apps and services will need to be created by 2023. That's where no-code comes in, empowering ordinary citizen developers to build apps and tools without having to know code or programming. In episode #441, our host Peggy Anne Salz catches up with Gautam Nimmagadda, founder and CEO at Quixy, a powerful platform for citizen developers to solve their unique challenges and bring ideas to life. Listen to Guatam to learn why the no-code is the New Normal and how citizen developers and enterprises can get in on the action.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Your performance marketing agency doesn’t just help buy media or choose channels. Their role is expanding to become your champion, watching your back so you can negotiate better deals with your ad network partners, and offering advice to help you reach deep-funnel goals. In episode #440, our host Peggy Anne Salz catches up with Liz Emery, Senior Director, Mobile & Ad Tech Solutions at Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, with over $2.2 billion in digital media under management. Listen as Liz shares what to look for in an agency and where you should draw the line. She also tells us about DAWN (Digital Ad Women’s Network) and its mission to educate and empower women in the industry.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

If you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden opportunity to engage consumers on the home screen at the time of device activation. It's a critical stage in the customer journey when Digital Turbine and its on-device media platform powers frictionless app and content discovery, as well as new opportunities for app marketers and brands to engage and monetize their audiences. In episode #438, part of our Reimagine Growth series, our host Peggy Anne Salz talks with Matt Tubergen, Digital Turbine's EVP of Global Strategy & Corporate Development. Matt talks about the business benefits of engaging users on the beachfront property of the home screen, and the uplift companies can expect. He also reveals research around how life events impact user interest in setting up their devices and searching for new apps.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Data is like snow, it comes in a wide variety, and the sheer volume of it can catch you by surprise. From demographic data to behavioral data, it’s easy to get lost in the details. But smart marketers take a more holistic approach, prioritizing the right data types to drive customer engagement. In episode #437, part of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Meredith Tretiak, VP Product Marketing at  CleverTap. Meredith discusses which data types best inform customer segmentation strategies and how this differs from the data types marketers need to personalize the customer experience. She also walks through data frameworks and formulas that deliver results across the customer lifecycle.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Mastering the capabilities needed to reach a critical mass of subscribers is not the same skillset (and data set) marketers need to monetize and retain customers willing to commit to recurring costs. In episode #436, our host Peggy Anne Salz catches up with Dan Burcaw, co-founder and CEO at Nami ML. This SaaS provider helps mobile app developers at all stages launch and grow their subscription businesses. An Apple alum-turned-serial entrepreneur, Dan shares actionable insights on propensity modeling, combating churn, and how marketers can best apply machine learning to get the most out of their data

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

The mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key to driving up value is monetization, most often through ads. But how can gaming publishers work together with ad tech companies to compete and win in a market rife with uncertainty and distrust over conflicts of interest? In episode #435, our host Peggy Anne Salz catches up with Andy Ulery, co-founder of Aequus, a company forging a third way. Aequus calls itself the industry’s first MaaS (mediation as a service) model with 100% transparent subscription costs and no blind revenue shares. Andy talks candidly about transparency, mediation intermediaries, and the industry’s M&A & IPO extravaganza. We also chat about how publishers and brands can work together for mutual benefit, what’s next for ad tech after IDFA, and much more.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy