Mobile Presence

Successful user acquisition managers build their teams around three core competencies: technical ability, creativity, and business acumen. But not every UA specialist possesses all three distinct skillsets—nor should they be expected to. Putting together an all-star team means identifying professionals with complementary strengths and enabling the whole to be greater than the sum of its parts. In episode #424, our host Peggy Anne Salz catches up with Jason Conger, head of user acquisition at Wooga, a developer of globally popular story-based mobile games. A Mobile Hero recognized for his ability to connect the dots between data, marketing, and monetization, Jason also built a brewery in Colorado from the ground up. Now he’s gone from craft beer to crafting brilliant user acquisition strategies, and he’s sharing his secrets with Mobile Presence. Listen in for key insights on ensuring that your team's composition matches your organizational goals, enabling personal and professional growth and the future of UA strategies in iOS 14 and beyond.

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In an increasingly connected world, good marketers provide clear engagement paths and differentiated customer experiences through personalized campaigns and creatives. But smart marketers take it one step further, ensuring that communications channels, from text and messaging to video and social, are also aligned with audience preferences. It’s a complicated game of not only matching the right messages to the right customers, on the right channels, at the right time but coordinating these efforts holistically. In episode #423, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Kyle Riordan, senior product marketing manager at global business cloud communications provider Vonage. Drawing from his expertise in helping businesses reinvent their customer experiences using API platforms, Kyle shares vital insights on how even marketers on a tight budget can rise to the omnichannel challenge. He also provides actionable advice you can follow to place personalization and customer preferences at the center of your UX strategy.

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A surge in online transactions and unprecedented demand for contactless payments are combining in the age of Covid-19, turning up the pressure on merchants and retailers all over the world to be digital-first and customer-centric. For payment technology vendors, the enablers in this ecosystem, the winning approach pairs technology to address clients’ specific pain points with educational and empathetic messaging to improve outcomes. In episode #421, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Noopur Chaturvedi, country head of small and medium businesses at Pay U India, a leading provider of digital payment services. Drawing from her wealth of experience in financial services and technology, Noopur shares cutting-edge tactics from Pay U’s approach to B2B marketing and walks us through the 3Cs that ensure success. Listen in for insights on anticipating customer needs, tailoring the right campaigns to the right market segments, and staying adaptive in a changing world.

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Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging users with experiences and marketing campaigns tailored to their sensibilities. This week’s interview presents a case study in both. In episode #420, our host Peggy Anne Salz catches up with Marta Fogel, head of performance marketing at 7Mind, a meditation app that aims to help users transform their minds and find calm amid the stress of daily life. A Mobile Hero recognized for her ability to scale and retain users, Marta has helped catalyze exponential growth at 7Mind with a mix of classic ingenuity and cutting-edge marketing techniques. Listen in for Marta’s expert insights on building an in-house analytics stack, optimizing campaigns against data-informed customer journeys, and working across various functions and departments to achieve powerful results.

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Confined to their homes, consumers are spending more time (and more money) in mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social connection. This dynamic opens massive opportunities for fantasy sports and games, especially those that can inspire fans to get involved even when their favorite teams aren’t playing. But it’s an effort that requires creative communications and smart segmentation. We get lessons in both in episode #419. As part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Jonathan Lin, co-founder and head of product and strategy at Statement Games, a free gaming platform that puts a unique twist on fantasy sports. As the steward of a growing business in the competitive categories of sports and online gaming, Jonathan has no shortage of valuable insights on the ways platforms can leverage the totality of their capabilities to keep users’ attention and incentivize engagement. Listen in to learn about the ways Statement Games keeps things relevant and converts lessons drawn from data into the right messaging, at the right time, to increase frequency and retain users.

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In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality creative is more vital than ever. But breaking through the noise and differentiating one’s message is no simple task. It requires relentless experimentation, healthy collaboration, and constant monitoring to evaluate what’s resonating with users. In episode #418, our host, Peggy Anne Salz, catches up with Janice Gao, Manager of Growth at Big Fish Games. A Mobile Hero, Janice specializes in user acquisition for Big Fish’s extensive portfolio of popular desktop and mobile games, such as Cooking Craze, Fairway Solitaire, and EverMerge. Listen in for expert tips on fusing elegant design and critical thinking with data-driven insights, leveraging teamwork while operating remotely, and creating memorable consumer experiences that drive meaningful results. Come for the marketing insights, stay for Janice’s delicious iced cappuccino recipe.

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In 2021 try new approaches and experiment to get the best results. Liftoff Mobile Heroes, marketers recognized for the marketing expertise and accomplishments, lift the lid on ways you can unlock growth in a challenging market. MobileGroove's Peggy Anne Salz talks with Kate Palmer, Director of Growth at Stash, personal finance and investing app helping more than 4.5 million Americans save, bank, and invest. Kate names the channels, other than Facebook, Apple, and Google, that offer pockets of profit and a captive audience. If you're facing smaller budgets in 2021, you can still have a big impact. Oliver Wang, Senior Growth Manager at Elevate Labs, a company on a mission to improve people's minds, shares some tips to help small teams and startups do more with less.

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Effective marketing and messaging demand a personal touch–but during a pandemic, it's table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization. Personal insurance shopper Jerry.ai has cracked the code, delivering "individualized" communications catering to nearly 30 different–and fiercely personal–customer journeys. In this episode of our bi-weekly series Reimagine Growth our host Peggy Anne Salz catches up with John Spottiswood, Chief Operating Officer at Jerry.ai, a free, automated agent who takes the pain and expense out of car and homeownership. John shares the strategy that allowed his company to achieve a 20% bump in conversions. He also talks about changes he has observed and best practices for marketing in the COVID-19 era.

We continue our 2020 highlights show with a look at a new approach that provides marketers true visibility into how customers progress through defined stages. It's all about knowing when and how to make the right adjustments in real-time to deliver a great experience and drive revenues. Sunil Thomas, co-founder and CEO of CleverTap, talks about new ways marketers can develop emotive messaging. Sunil also explores the techniques marketers should use to map their user base to define lifecycle stages and move the needle on engagement strategies. Finally, he walks us through the Lifecycle Optimizer, a new tool that gives marketers a bigger picture of how different engagements influence users and ultimately increase retention.

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The streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown. But SonyLIV, the video-on-demand service owned by Sony Pictures Networks India, which is also available in the U.S. via Sling, is not just seeing usage numbers explode. The company uses a smart approach to data and segmentation enabled by CleverTap to stop churn before it starts, increasing engagement in this at-risk segment by over 70%. Users don't just re-engage with the app; they spend nearly double the time in-app. In episode #415 of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Manish Dhanwani, Senior Marketing Manager at SonyLIV. Manish shares how his company buckets users into six segmentation according to how recently and frequently they engage with the app. He also shares how SonyLIV combines streaming and gaming to let users be characters in shows and part of the stories they love.

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Today's consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and show their enthusiasm on social media and via creative campaigns infused with humanity and humor. In episode #414, our host talks with Sertaç Taşdelen, co-founder of Faladdin, an AI-powered fortune-telling app that counts well over 25 million users globally and going strong. Sertaç shares his journey from his start at Ernst & Young Business Advisory in Dubai and Singapore practices to his professional and personal successes as an entrepreneur, digital nomad, photographer, DJ, and model. He shares how he has literally become the face of his brand and how that approach has allowed his app to grow its audience and appeal. It's a fun and frank exchange – providing you a blueprint you can follow to be "real" and really outstanding in 2021 and beyond.

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