Mobile Presence

Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to a campaign or publisher app. And that means marketers will be in the dark and unable to evaluate important metrics, including retention, DAUs, LTV and ROAS at the campaign or publisher app levels. Or will they? Not if they harness a “top-down” solution that algorithmically attributes post-install activity to campaigns. In episode #403, our host Peggy Anne Salz talks with Brian Krebs, CEO at MetricWorks, a rising company focused on helping mobile marketers with measurement, LTV prediction, and user acquisition automation. Brian – who has spent the last eight years building disruptive solutions for growth teams that leverage automation, machine learning, and data science –

shares his focus on delivering a new future-proof mobile measurement solution for the post-IDFA era. He also highlights the positives of the IDFA change that Apple has postponed until early next year and explains why marketers must use the extra time to stress-test data and models to prepare for the worst.

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Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app store intelligence provider App Annie and global research firm IDC. But 2020 could also produce the biggest headaches for gaming app marketers, increasingly under pressure to find new ways to drive results. This is where marketing automation can help marketers make money and save time – an irresistible combination that adds up to competitive advantage. In episode #402, Peggy Anne Salz talks about automation shortcuts and solutions with Scott Palmer, Director of Marketing for Jam City’s user acquisition team. Scott, who led growth efforts on mega-hit games, including Cookie Jam, Harry Potter: Hogwarts Mystery, and Panda PopScott, reveals the three things marketers can automate right now, including a cool workaround to help marketers manage tracking links. Drawing from his accomplishments, which have earned him the title Mobile Hero, Scott also shares top tips you can follow to get buy-in from c-level on your own automation strategies.

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Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel and Star Wars, and Disney+ original programming such as films, series and documentaries. But how do you turn frequent viewers into loyal subscribers? In episode #401 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Shobhit Singhal, Disney+ Hotstar Associate Director of Product. Shobhit discusses how a smart approach to segmentation and data-informed personalization efforts combine to create “Growth Loops.” He also shares how using audience insights allowed the company to introduce viewers of high-octane sports to other content and grow subscriber numbers.



And take advantage of the opportunity to learn how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention. Unlike any other webinar series, CleverTap’s brand new growth series of webinars walks you through every growth stage. A bonus: insider tips to help you optimize Google App Campaigns. It’s all happening on September 22, 23 and 24 – and you can register here.

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It’s a double-dose of actionable advice as we mark episode #400 of the series with a double-bill of accomplished marketers who share the short cuts they follow to drive impressive results. Our host Peggy Anne Salz catches up with Kate Varadinova, Head of Mobile Media Buying at IQ Option, an online trading platform allowing customers to trade in different instruments, including Forex, cryptocurrencies and options. Kate, a Mobile Hero recognized for her accomplishments, shares smart advice to help you design a post-install events map suitable for your product and sure to save your money on user acquisition. (She cut her costs by half and shares how you can do the same.) After the break, Fouad Saeidi, Founder & CEO of App Growth Network, a full-service app product marketing agency focused on optimization throughout the funnel from acquisition to retention, shares his insights around approaches that incentivize and monetize audience attention. Find out why rewarded advertising is the future of games monetization. And learn about adjoe, a company creating a virtuous circle for advertisers and publishers with an ad unit called Playtime that rewards players for the time they spend playing games, rather than just watching videos.

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Internet-addicted populations of Millennials and Gen Z shoppers are poised to engage in "digitally influenced" content and purchases (through interactions with social networks and influencers) worth a whopping $4 trillion by 2022. It's a huge market opportunity, but tapping this potential will require companies to rewrite the marketing playbook to emphasize the "aha" moments that keep audiences everywhere hooked. In episode #399 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Roland Ros, the founder of Kumu. This livestreaming app counts a community of more than 5 million GenZ and Millennial Filipinos spread across more than 50 countries. Roland discusses the pivotal importance of trusted conversations and the tools marketers can use to achieve "authentic connection." He also shares how he relies on CleverTap to track behaviors, patterns and architect a customer journey to make each member feel like an individual. The approach has allowed Kumu to reach "month four retention rates in the 40% range.

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Effective marketing is the outcome when marketers have a deep understanding of their audiences and the data to deliver campaigns that entice audiences and deliver value. But optimal outcomes result when marketers unlock the power and potential at the intersection of marketing, data and ad tech to reach scale and optimize impact. How can marketers move beyond the basics to become more perfect performance marketers? Our host Peggy Anne Salz catches up with AJ (Alexander) Wang, Mobile App User Acquisitions, Performance Marketing at GCash, the leading mobile wallet platform in the Philippines. AJ, a Mobile Hero recognized for his marketing accomplishments, shares how marketers can harness ad tech to excel in their efforts and optimize campaigns. He also draws from his experience at GCash, which is experiencing exponential growth, to highlight best practices fintech app marketers can follow to inspire audience confidence and gain user trust.

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Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials to shop. But smart companies don’t drive on-off purchases. They harness passionate micro-influencers, fun hosts, and deep personalization to drive connections, foster community, and boost longer-term retention rates. In episode #397, our host Peggy Anne Salz talks with Sachin Bhatia, CEO, and co-founder of Bulbul, a video and live streaming-led commerce platform that helps online shoppers in India discover new products. As part of our bi-weekly series Reimagine Growth sponsored by CleverTap, Sachin discusses the best practices and bright ideas that have allowed his company to raise a total of $15 million over 3 rounds of funding. He also details the segmentation strategy marketers everywhere can adapt to reach shoppers with relevant notifications and explains how his approach “increased traffic from the notifications by 3x.” 

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Did you ever want to follow your dreams and get paid for it? It’s what can happen when you channel your passion for playing games (and your deep understanding of what makes players tick) into architecting models that attract and engage the best performing audiences. Our host Peggy Anne Salz catches up with Matthiew (Matt) Choi, Performance Marketing Manager at mobile games studio PocketGems, to discuss the spark that fuelled his marketing career. Matt, a Mobile Hero recognized for his accomplishments, discusses the traits and talents that both games players and marketers must cultivate to reach high and win big. He also shares tips to stay on top of the data and ahead of the competition.

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Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that fail to connect with women are leaving money on the table. And organizations that empower women to communicate with each other create value (and opportunities) for everyone. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Sairee Chahal, Founder & CEO of SHEROES, the largest women-only social platform accessible via Sheroes.com and the SHEROES app. The network, built on core values of safety, trust, empathy, counts 21 million members worldwide. It's a total growing daily, driven by its founder's vision and effective use of engagement marketing. Sairee, a recipient of awards, including the Editor's choice for L'Oreal, Femina Women's Award and Business Today and the Most Powerful Women in Indian Business, shares her strategy for involving brands in the conversation. She also talks about SHEROES' mission to help women up the ladder with employment opportunities that allow a positive work-life balance.

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Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to understand the customer journey and map the sequences of actions and interactions that will turn app installs into loyal users. Why is it a must to think more holistically about your users? And how do you leverage this approach to construct an app install flow? In episode #394, our host Peggy Anne Salz talks with Annica Lin, Director of Performance Marketing and CRM Finance at Thimble, a leading on-demand insurance service provider. Annica, a Mobile Hero recognized for her accomplishments, draws from her impressive track record in marketing and running marathons, to talk about the skillset and mindset marketers need to achieve high performance.

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