Mobile Presence

Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Deepro Ganguly, BigShyft’s Head of Marketing, BigShyft, to learn how he used email marketing to achieve a string of impressive results – including a 40% increase in retention and stellar growth for the service that launched in India just two months ago. Deepro also shares the tools and techniques he uses to map and track the user journey, and consistently deliver genuinely helpful marketing that strikes a chord and drives conversions.

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Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wholly reliant on user-level data and attribution´. But there are workarounds. In episode #392, our host Peggy Anne Salz talks with Shamanth Rao, veteran growth marketer and CEO of RocketShip HQ, a full-service mobile user acquisition agency helping fast-growing apps grow faster. Game-changer or apocalypse? Shamanth weighs in on the impact and highlights some smart workarounds. His advice: find creative ways to incentivize users to register accounts using their email addresses and harness those identifiers for retargeting and lookalike lists.

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Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers' actions and, based on these insights, influence them to move from one stage to the next of the customer lifecycle has been a blindspot. It’s a disconnect CleverTap is addressing with an approach that provides marketers "true" visibility into how customers progress through defined stages, empowering marketers to make the right adjustments In real-time to deliver a great experience and drive revenues. Sunil Thomas, co-founder and CEO of CleverTap is back for an encore performance with our host Peggy Anne Salz. They talk about new ways marketers can develop emotive messaging, and explore the techniques marketers should use to map their user base to define lifecycle stages and move the needle on engagement strategies. Sunil also walks us through the Lifecycle Optimizer, a new tool that gives marketers a bigger picture of how different engagements influence users and ultimately increase retention.

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User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales. Our host Peggy Anne Salz catches up with Jade Worobec, Head of Performance Marketing at The Meet Group, a leading provider of interactive dating solutions, to talk about the business value of authenticity and why user-gen content has so much impact. Jade, a Mobile Hero recognized for her accomplishments, shares how she uses appreciation and attention (even swag) to inspire ordinary customers and users to contribute extraordinary content. She also talks about usage rights, brand guidelines, and what marketers can use to make sure their user-gen content cuts through the noise.

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The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting models, improve visibility into their supplier base or simply pivot. It’s a mammoth task and one that Medlife, India’s largest e-health platform offering services that enable home delivery of medicines and lab diagnostics and equip consumers to book doctor consultations in-how and online, tackled head-on. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Meera Iyer, Medlife CMO, who shares her smart strategy for optimal order fulfillment and customer satisfaction in challenging times. Meera recalls how her company worked with suppliers to ensure the uninterrupted movement of medicine and supplies and the role of audience segmentation and personalized messaging in shaping customer demand. She also discussed the marketing benefits, which include a boost in conversion rates and, more importantly, brand trust.

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Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget. So, how do marketers move out of their comfort zone and into the winner’s circle? Our host Peggy Anne Salz gets surprising answers from Kate Palmer, Director of Growth at Stash, a personal finance and investing app helping more than 4.5 million Americans save, bank, and invest. Kate, a Mobile Hero recognized for her accomplishments, names the channels that offer opportunities. She also draws from her own experience to provide valuable guidance for marketers seeking ways to stay motivated and advance their careers in challenging times.

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Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise. Research shows students retain information longer. The outcome is a positive growth loop of higher use and higher education, fueled by a deep understanding of where app users are in their learning journey. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Ankit Gautam, Associate Vice President of Marketing at Grade Up, India’s largest exam preparation platform. In a show chock-full of advice for app marketers in every country and every vertical, Ankit shares the approaches that have allowed Grade Up to rocket app use and the messaging practices that keep users paying and coming back for more

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What motivates players to download a game and continue playing it? The answer lies in game mechanics and marketing that leverage behavioral psychology principles to help users realize their goals and their innate desire to connect with others. Our host Peggy Anne Salz catches up with Paula Neves, a Product Manager at Square Enix, who describes herself as a “gamer turned psychologist turned marketer” working in mobile free-to-play games. They take a tour of the models and frameworks that marketers need to know to match the app experience they offer and the audience they want to attract. Paula, a Mobile Hero recognized for her accomplishments, weighs in on how we are hardwired to love gameplay that keeps us on our toes and shares how marketers can design loops and flows that deliver fun and drive revenues.

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Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a "democratized therapy solution") and individualized marketing to help couples address, monitor, and improve their relationships. Through gamification, attractive incentives, and built-in "track-ability" indexes, LifeCouple doesn't just empower people—it powers impressive conversion rates and fuels lasting loyalty. In this episode of our bi-weekly series Reimagine Growth, sponsored by CleverTap, host Peggy Anne Salz talks with Sean Rones, the serial entrepreneur, and inventor who founded LifeCouple. They discuss the "app journeys" he has architected and the tech stack he relies on to deliver meaningful content and drive deep customer connection. Sean, whose determination puts him in the same league with Richard Branson and Steve Jobs, shares the shortcuts marketers can use to make messaging emotive and effective.

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Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse. To help marketers make the right call, our host Peggy Anne Salz catches up with Scott Kepnach, Head of Growth Marketing Partnerships at Rappi, mega high growth, consumer tech startup positioning to be the everything store of Latin America. Scott, a Mobile Hero recognized for his accomplishments, weighs in on what marketers need to monitor and measure to turn browsers into buyers. He also draws from his personal journey ‒ across cities, continents, and careers ‒ to share how marketers can unlock talent and unleash powerful performance marketing.

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