Mobile Presence

Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product. Consumers want to celebrate the unique lifestyle we associate with sneakers, and they are congregating on The Sole Supplier to do it. The destination, which combines price comparison services with compelling content, has become the authority on sneaker news, release dates and editorial. Our host Peggy Anne Salz catches up with George Sullivan, The Sole Supplier’s CEO and Founder, to talk about the communication do’s and don’ts digital-first companies should follow to ignite shopper interest and inspire purchases. George also draws from his experience as an entrepreneur and shares the secret to achieving consistent and impressive 70% year-on-year growth. He talks about the role of personalization and automation and offers smart tips for connecting with “tribes” to drive loyalty and virality.

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The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com. She draws from her impressive track record at Electronic Arts to highlight some top tips all mobile markets can use to reach and exceed campaign goals. Melissa, a Mobile Hero recognized for her user acquisition expertise and accomplishments, also talks candidly about where she sees the low-hanging fruit in the fast-moving app marketing space. Finally, she refreshes the advice she offered women in marketing (which appeared in Forbes) and tells us how women can help themselves and other women in the Covid-19 era.

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Effective marketing and messaging demand a personal touch--but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization. Personal insurance shopper Jerry has cracked the code, delivering “individualized” communications catering to nearly 30 different--and fiercely personal--customer journeys. In this episode of our bi-weekly series Reimagine Growth our host Peggy Anne Salz catches up with John Spottiswood, Chief Operating Officer at Jerry.ai, a free, automated agent who takes the pain and expense out of car and home ownership. John shares the strategy that allowed his company to achieve a 20% bump in conversions. He also talks about changes he has observed and best practices for marketing in the COVID-19 era. 

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Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences that everyone can access with their smartphone. Our host Peggy Anne Salz catches up with Philip Wogart, co-founder of HEADGEAR and Executive Director DACH for the VR AR Association, an international organization designed to foster collaboration between companies and brands in VR and AR. Philip shares the benefits of web-based AR and explains how simple it is for brands and businesses to provide consumers rich experiences right through their browser. He also walks us through his latest collaboration with Axel Springer, a leading European publisher (headquartered in Germany) with 100 print titles, over 70 online sites, and more than 200 digital ventures worldwide. The companies have teamed up to bring AR to the masses, starting with a virtual tour of California. 

For more information on this project, the VR/AR Association is hosting a deep dive session from Chris & Philip on May 6 for its Travel & Tourism Online Meetup. Interested attendees may reach out to [email protected] or directly to [email protected] for an invitation.

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Mobile gaming is breaking records, and the global esports audience will be just shy of 500 million players in 2020. It's a dynamic that gets a boost as more users in self-isolation look for ways to pass the time and earn money. It also benefits esports mavericks like Mobile Premier League (MPL), India's fastest growing esports platform. The company has hit some impressive milestones since it launched in September 2018, counting over 40 million registered users across nearly 40 games on the platform. Our host Peggy Anne Salz catches up with Sai Srinivas Kiran G, Co-Founder & CEO at Mobile Premier League, to talk about the moves the company (and avoided) as part of its strategy to stop churn before it starts. Sai, who recently made the Entrepreneur 35under35, a list of the "35 most remarkable entrepreneurs of India who've aspired to greatness and are well on the way to achieving their goals," also shares his secrets for success and his plans to launch live streaming.

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It’s no secret that COVID-19 has disrupted business as usual across the physical world and the digital realm. A recent analysis from app store intelligence AppAnnie shows that–even though they’re our digital safe places–apps have not escaped the virus’s reach. Some apps – such as travel apps, rideshare apps, and restaurant apps–have seen a decline. However, game apps, streaming apps, health and fitness apps, food delivery apps, and others have seen a rise in use and activity as a global and growing user base adjusts to staying at home 24/7. Our host Peggy Anne Salz catches up with App Annie’s Amir Ghodrati, Director, Market Insights, and Lexi Sydow, Senior Market Insights Manage, to discuss the impact of the coronavirus on key app verticals. They also share some of the high-growth apps showing up in their data and weigh in on the do’s and don’ts app marketers should follow to drive positive results for campaigns and consumers in our unprecedented times.

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App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more than a 1 trillion sessions globally in 2019 alone. But heightened interest doesn’t automatically result in lasting loyalty. Achieving that requires companies to reduce friction in the user journey starting with education and onboarding to help users get the most value out of the app experience. Learn valuable lessons we can apply to all app marketing when our host Peggy Anne Salz catches up with Hernando Rubio Dacosta, CEO & Co-Founder of MOVii, a company leading a digital payments revolution in Colombia. Hernando shares how he architected omnichannel campaigns to educate and engage users throughout the onboarding process, a strategy that saw 63% of users who didn't finish the onboarding came back to complete it. He also speaks candidly about his personal mission to minimize barriers to financial inclusion and contribute to social development in Colombia. “You run as fast as the dog that is chasing you,” is his mantra as he seeks to push boundaries and transform his society. Inspiring words in our unprecedented times, so listen in and absorb the positive energy.

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To mark the annually celebrated Women's History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder--paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise. She shares her meteoric rise from intern to Head of Marketing at Hurb, a Brazil-based company providing an online platform that enables travelers to find and reserve accommodation and activities. She also recounts how she encouraged her team to drive a new approach to mobile app marketing—and one that rocketed retention and grew the total user base by 3X.

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If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of your existence) completely manageable and utterly exciting for the very first time. This is the view of Byron Reese, author of The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity, which explores how AI, robotics, automation and more are combining to unlock unlimited opportunities and make the impossible possible. Our host Peggy Anne Salz catches up with Reese--the CEO and publisher of the technology research company GigaOm, the founder of several high-tech companies and the owner of several patents--to discuss the impact of AI and robotics on the future marketer. Reese brings the topic to life with inspiring examples and truthful scenarios, using human history and nature as a lens to frame how our age, the Fourth Age, can play out and potentially alter everything for the better.

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A brand’s power of perception has shifted from the business to the individual, and marketers are feeling the pressure to ensure consistency across all the channels their brand is experienced—digital, in-app, and in the real world. Engagement and retention are critical and success is dependent on delivering campaigns and communications that are relevant, contextual, and timely, allowing a genuine, magnetic interaction that drives customer connection, reduces friction, and increases brand affinity. This process can be automated, allowing marketers to define and action audience segments in real-time based not only on customer behavior but also—if you have the right solution working for you—customer intent. Our host Peggy Anne Salz catches up with Sunil Thomas, co-founder, and CEO of CleverTap, a leading customer engagement and retention platform, to discuss how marketers can more effectively wield retention marketing to drive positive results. Sunil also outlines how you can build a truly magnetic brand that attracts customers—and keeps them coming back

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