Mobile Presence

On the heels of her latest contribution to Forbes, where she writes about mobile and apps, our host Peggy Anne Salz welcomes Philipp Gladkov -- the 30-year old CEO of Pixonic, a Moscow-based studio best known for the massively popular multiplayer mobile game app Walking War Robots. Phil discusses the motivation to develop the game and the strategy he followed to reach a string of significant milestones. In April 2016, the app  broke into the U.S. Top 200 grossing charts. Two weeks later, it climbed to 102 in the charts. We also discuss how has tapping into a new on-demand funding model from Pollen VC has allowed the company rapid access to earned revenues, paving the way for Pixonic to continually reinvest revenues into user acquisition and re-engagement to consistently improve its growth trajectory.

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Today on Mobile Presence Peggy Anne Salzis is joined by Phil Gladkov, Pixonic CEO. Pixonic is a studio based in Russia and the force behind the massively popular multiplayer mobile game app Walking War Robots. And I means massive because the app just this month broke into the top 150 grossing games in the iTunes app store in the U.S. And that’s pretty impressive if you consider the app rocketed from the 200 top grossing apps into its current top-notch spot in less than two weeks.

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Navigating a Mobile Engagement Crisis as we learn what app and brand marketers can do to prepare and hopefully miss this when it hits as Peggy Anne Salz and Shahab Zargari talk with Josh Todd, chief marketing officer for Localytics.Josh Todd is chief marketing officer for Localytics. He oversees global marketing, branding and advertising. He formerly served as vice president of customer acquisition and marketing for Constant Contact, and was also previously general manager of website strategy for the company. Prior to Constant Contact, Josh worked for Staples, Inc., where he was responsible for guiding the development of Staples’ online advertising campaigns and sports marketing sponsorships. Josh also held management positions at Terra Lycos, Greater Boston Radio Group, and Kellogg Company. 

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Josh Todd, CMO of Localytics, draws from case studies and hard data to show marketers how they can harness personalization and optimization to solve the impending "Engament Crisis" and win back consumer interest and trust. Josh tells our hosts -- Peggy Anne Salz and Shahab Zargari -- why (and how)  push notifications -- which have been shown to increase app engagement by 88%  -- should be top of mind with marketers and brands.

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Adobe Experience Manager  and the challenges of mobile: Improving the Customer Experience as Peggy Anne Salz and Shahab Zargari speak with Bridget Roman, senior marketing manager at Adobe.We also learn the broad benefits of being mobile-first and what your customers are doing and achieving out there in the real world.

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A new episode

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Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Aron Ezra, Chief Executive Officer of OfferCraft. Most incentives fail, OfferCraft is an extraordinary new incentive platform that creates more business and higher customer satisfaction. OfferCraft begins generating repeat visits, prompting additional spending, and unlocking key insights about your organization. They help you spend less to earn more.

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Aron Ezra, Chief Executive Officer of OfferCraft, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss how brands and marketers can influence and incentivize their customers to like and use offers more. Most incentives fail, which is why  OfferCraft has developed an extraordinary new incentive platform that creates more business and higher customer satisfaction. At a higher level, OfferCraft can generate repeat visits, prompt additional spending and unlock key insights through customer analytics.

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Peggy Anne Salz and Shahab Zagari welcome Rachel Presser owner of Sonic Toad Consulting and Media, who is here today to discuss App Marketing and Business Development. Read her latest ebook, The Definitive Guide to Taxes for Indie Game Developers, to learn more on how app developers could be misundertsanding the credits and benefits they are entitled to.

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Talking SEO, Mobile  and Web Presence Marketing with Geoffrey Radcliffe, CEO, Digital Marketing Expert, SEO Guru, Social Media Manager for ‎Post Launch.  Geoffrey Radcliffe has more than 20 years experience in online marketing, web branding, SEO, SEM and software development experience. Working with hundreds of companies to expand their presence from concept to exit and everywhere in between.

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