Mobile Presence

Our hosts -- Peggy Anne Salz and Shahab Zargari -- discuss Avakin Life, an app that allows users to meet and mingle in a 3-D virtual world with Halli Bjornsson CEO and founder of Lockwood Publishing. Lockwood Publishing is a leading cross platform developer producing entertainment software for the mobile and tablet market. The company was founded in 2009 by Halli Bjornsson and Joel Kemp to focus on content production for the Sony PlayStation Home virtual environment on PlayStation3. The company is now fully focused on the Free to Play business model on the mobile and tablet platforms with Avakin Life.

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Halli Bjornsson, CEO and founder of Lockwood Publishing reveals how Avakin Life, Lockwood's 3-D virtual world app allowing users to mingle and meet new people, was able to chalk up 17 million installs and build a robust and loyal community of app advocates without spending a penny on advertising. Halli also zeroes in on the exciting opportunities for indie app developers in AR/VR, and shares details around his "epic bonus scheme" to attract and reward talent. In practice Lockwood shares a full 50% of its quarterly increase in profits with the team. This, and a talent for identifying lucrative app niches and audiences has allowed Lockwood to carve out a spot in the top 300 grossing apps in the U.S. app store.

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App download numbers continue to impress, but consumer surveys tell a different story, revealing that most consumers really only use a handful of apps on a regular basis. So what’s the opportunity and value for brands in having an app? Ray Pun, head of product marketing for mobile across the Adobe Marketing Cloud, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss ways marketers can cure app fatigue by offering consumers more convenience and paying more attention to mobile analytics. Web or mobile apps? Ray tells us it's a choice that depends on your industry vertical and goals, and backs it up with some hard data from Adobe's recent Mobile Consumer Report. Finally, Ray offers valuable tips for brands creating new mobile experiences or looking to revamp existing ones.

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Our hosts -- Peggy Anne Salz and Shahab Zargari -- catch up with Theresa Cramer, author of Inside Content Marketing, a must-read book packed with tips and advice around marketers can tap journalists and writers to build successful content marketing teams. Theresa, who is also the editor of EContent magazine, shares her experience based on over a decade of working in the publishing industry. She also walks us through examples of how brands are leveraging content to connect with customers, and shares an essential checklist you can follow when you search for talent to support your campaigns.

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Mobile game maker Amir Rajan (Noble Circle, A Dark Room) speaks to Peggy Anne Salz and Shahab Zargari about his successes with top-selling mobile apps. 

A Dark Room went on to be critically and commercially successful with 2.26 million downloads in under two years. It stayed at the top premium app spot for 18 days straight in the US. Without Apple's cut that means that it made $697,270 or $191,810 net for Amir in two years. Its prequel, The Ensign, has been downloaded 132,780 times in a little more than a year and made $29,765 for Amir. Finally, Amir's latest and experimental game A Noble Circle was downloaded 23,118 times in seven months and netted $3,064 for Amir.

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A/B Testing Value and Benefits as Peggy Anne Salz and Shahab Zargari speak with Sarah Woodward, Director of Business Development at  stable/kernel and Jeremy Tregunna, senior iOS developer at stable/kernel. stable/kernel specializes in end-to-end development services to craft and design that software that brands and marketers can use to connect directly to their users – across tablets, smartphones, desktops, wearables and the Internet of Things.  

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Today on Mobile Presence Peggy Anne Salz and Shahab Zargari are joined by Paul Berney Co-Founder of mCordis a company educating and advising brands and marketers about the how and why of putting mobile at the heart of marketing. Paul served as Chief Marketing Officer & Managing Director of the Mobile Marketing Association in EMEA . He has over 27 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management.

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Bruce Jackson is the Chief Technology Officer of Myriad Group, the brains behind Versy.  Bruce has a track record of developing innovative products and services in the telecom, web and connected home markets. Before joining Myriad, Bruce was VP, Engineering of INQ Mobile where he designed and launched Material, the first news aggregation service that figures out people’s interests from their social network connections.

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Our hosts, Peggy Anne Salz and Shahab Zargari, catch up with Bruce Jackson -- the Chief Technology Officer of Myriad Group and the brains behind Versy, a new kind of interest-based social networking platform. We discuss where and how can marketers and events organizers get involved, and use the platform to address their audience in an environment where they can contribute to the natural flow of "conversation," not crash the party. We also explore Versy's key learnings and observations about Millennials, and learn Bruce's top tips for engaging with "Tribes" in a meaningful way.

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