Mobile Presence

Kim and Shahab discuss Mobile Influence on Back to School Shopping and review several new research studies that illustrate the shift in shopping behavior now that mobile can assist users in research, finding and even buying what they need this season. We also deep-dive into the news that reveals only 6 percent Of Top 100 Fortune 500 Companies Have […] The post Mobile Influence on Back to School Shopping; Complying With Google Mobile Requirements appeared first on Mobile Presence.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab discuss Virtual Reality in mobile games and the future of the VR industry with Halli Bjornsson, CEO and co-founder of Lockwood, a specialist in Social Mobile Games and cross-platform development for entertainment software for the mobile and tablet market. 

Following the success of 20 million downloads with no marketing or PR, Avakin is the biggest virtual world on mobile. Tune in to learn how to blend user interaction between apps, brands, and commerce by borrowing pages from the strategy book the Gaming App industry uses and acquire users on a shoe string budget by not thinking about a budget but instead, how to creatively tell a story!

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz speaks with the Executive Director/CEO, Mobile Technology Assn of Michigan; Co-founder, Mobile Monday Michigan and the ‎Mobile Technology Association of Michigan. Plus, Shahab shares with his new role on the show with a new recurring segment called Hot Spot. 

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Customer Retention and What Ads Alienate Customers The Most as Peggy Anne Salz and Shahab Zargari welcome Richard Kosinski, the President & Global CRO at MediaBrix. He tells us about how they commissioned a must-read report about in-app mobile video advertising and you found that people are pretty negative about some ads - and actually positive about others.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Peggy and Shahab talk the business of apps with Halli Bjornsson CEO and founder of Lockwood Publishing, makers of Avakin Life. We learn how the company is really on mark with their user acquisition and promotion strategy. Plus, User Acquisition Tips and Advice for App Developers with Saikala Sultanova.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Peggy Anne Salz welcomes back one of the leading strategists, evangelists and voices in mobile. The founder of mobile consultancy Gotta Mobilize, and the author of 2 books about mobile marketing, Jeff Hasen. Jeff discusses how mobile marketers are doing this holiday season, the current state of mobile marketing and the important advancements that we've seen in 2016?

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Micro-influencer marketing, and how can you make sure your brand and/or gets it right as Peggy Anne Salz speak with Pascal Clarysse of Scaleup Consulting. They discuss how  brands are falling short and greatly missing the mark.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Watching Data and Trends for Mobile App Optimization as Peggy Anne Salz speaks with Yaniv Nizan, CEO of SOOMLA, a market leading SDK powering over 4,000 live games reaching 400 million devices. The company’s data platform employs machine learning models capable of analyzing granular user behavior across games. Prior to SOOMLA, Yaniv was a co-founder of EyeView, a pioneer in the online video advertising space.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Learning Startup Patterns and Startup Lessons for busy founders as Peggy Anne Salz and Shahab Zargari speak with Hicham Amine, the product and growth lead at Hidden Founders and one of the makers of Startup Patterns. We learn about a new app called Hidden Founders which offers bite-sized startup lessons for busy founders. In other words, it’s a collection of curated and practical lessons from the best books, blogs and talks.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Game App Design and Development discussed as Peggy Anne Salz and Shahab Zargari speak with Markus Råmark, CEO of GameRefinery, a leading provider of feature level analytics, market insights and benchmarks for the global mobile games industry.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy