Mobile Presence

In this episode, Peggy Anne Salz welcomes back Paul Berney, co-founder of mCordis, to talk about the organization's recent efforts and successes in its mission to educate the industry around the rise of the connected individual and the imperative to become The Connected Marketer. Paul takes us through a crash course in understanding the role of mobile in a larger strategy to link up physical, digital and sensorial experiences in order to create stronger emotional connections between our brands and our customers – on their terms. Shahab Zargari also concludes with his hotspot series on influencer marketing - the importance of a smart campaign with actionable goals and proving the ROI.

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Brands take on the idea of becoming connected with the digital world as a response from the on-going pressure of consumers becoming connected individuals on mobile and what this means for brands and marketers.

Peggy Anne Salz introduces co-founder Paul Berney of mCordis, a mobile marketing company. Paul has served as Chief Marketing Officer and Managing Director of the Mobile Marketing Association and shares his insights from his over 27 years of experience in sales, marketing, and business development. Shahab Zargari also concludes with his hotspot series on influencer marketing - the importance of a smart campaign with actionable goals and proving the ROI.

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App experiences aren’t limited to smartphones; combined with bots and AI they are bridging the digital and physical worlds, creating new opportunities for smart marketers to reach, engage and convert consumers on the daily journey. Our host Peggy Anne Salz catches up with Paul Jarrett - managing director and founder of Sonin, a leading UK app development agency creating bespoke apps for enterprises and consumer use – to discuss this shift and how cutting-edge brands, including Walmart and Shell, are re-imagining the app experience to offer consumers value on mobile and in the real world. This week’s Hot Spot segment with Shahab Zargari lifts the lid on the real story behind influencer numbers.

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Peggy Anne Salz speaks with Winnie Wen - a mobile hero who is going to draw from her personal experience as Senior Manager, User Acquisition for WB Games, where manages overall budget, strategy, and direction of paid user acquisition for many games in the Warner Bros. portfolio including DC Legends, Mortal Kombat X, and Injustice: Gods Among Us. Plus, Shahab Zargari shares best practices for getting the influencer that really loves your brand. 

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David Yi, a UA expert who has managed mobile ad campaigns for top name games companies including Storm8, concludes our series focusing on app marketing experts and Mobile Heroes. David talks with our host Peggy Anne Salz about the pivotal role of data in performance and shares how an organized approach to tracking and testing can deliver a whopping 300x increase in performance. Award-winning filmmaker Shahab Zargari explains what influencer marketing is and how you can get started.

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Our  Mobile Heroes series showcasing app marketing experts goes global with Tal Turpaz, who heads up UA and app advertising at InfiApps in Israel. Tal talks with our host Peggy Anne Salz about the smart ways app developers and brands can get more value (not just money) out of the vast majority of users that don’t spend mobile apps. From the proper approach to rewarding users for viewing videos to the mobile ad formats that truly deliver results, Tal shares his top tips and expert advice.

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Peggy Anne Salz continues the Mobile Heroes series showcasing user acquisition experts with Matt Widdoes, who talks about his transition from professional poker to app marketing. Drawing from his experience at brands including Red Bull and his current responsibilities at mobile games giant King, Matt gives his pick of tops tips and valuable advice to help us understand the tools, networks and approaches to A/B testing that will deliver positive campaign results. Why did Liftoff - a full-service mobile app marketing and retargeting platform - choose Matt to join the ranks of Mobile Heroes and UA Ninjas? Listen in and find out.

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Matt Widdoes talks about his transition from professional poker to app marketing. With experience at redbull and other marketing companies, he gives us valuable advice such as understanding the tools that youre working with and how they work with the platform you pushing out too. He tells us how important it is to A/B test, and why you should before pushing a large campaign.

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Peggy Anne Salz welcomes Haydon Young a mobile app entrepreneur that originally started out in real estate who is today in charge of multi-million dollar mobile app advertising budgets for Crowdstar, a maker of mobile and social gaming apps. Plus, Shahab Zargari concludes his three-part series on Mobile Video Marketing.

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How organizations are using mobile to motivate us all to do good as Peggy Anne Salz welcomes Ashley Fawcett, Marketing Coordinator at Ronald McDonald House Charities. Ashley shows us how you can keep people engaged with your business/charity after an event

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