Mobile Presence

Your app can reach a global market, so why limit your focus to the two major app stores? Our host Peggy Anne Salz discusses how you can harness alternative app stores to drive double the downloads per app with Jason Hill, sales director at appScatter. They deep-dive into appScatter’s mission as the only company that addresses the complete range of distribution, tracking, performance, and business intelligence needs and issues developers face, and review the top app stores you should have on your list. Finally, Jason walks through practical tips and takeaways from More Is Better: Market And Monetize Your Apps On A Greater Scale For Greater Reach And Profit, a new white paper from appScatter that equips developers to understand what is involved in publishing to alternative app stores - and why they can’t go it alone.

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Peggy is join today by Nick Quan, a performance marketing manager at Twitter. Nick’s expertise and achievements in growth and user acquisition have also earned him the title of Mobile Hero. They talk about how massive growth and potential of apps in categories other than gaming, which is and will remain the largest app category by far.

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Nick Quan, Performance Marketing Manager at Twitter who has joined the ranks of Liftoff’s Mobile Heroes, borrowed from mobile games UA expertise (managing user acquisition at EA Games) to move the needle on UA campaigns for Twitter. He discusses what all marketers can learn from games UA pioneers in performance marketing and reveals how he applied a smart approach to KPIs to scale mobile campaigns 4x at Twitter.

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Peggy's guest today on Mobile Presence is Dustin Amrhein,  Solutions Leader at insert.io. His company is best known for its automated in-app marketing platform, which offers a set of customizable features. Peggy asks Dustin about a headline he wrote - the demise of the mobile marketing silo -  and what moved him to write it. Plus what his App related goals are moving forward. 

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Our host Peggy Anne Salz welcomes Dustin Amrhein, Solutions Leader at insert.io, to discuss how marketers can pick and choose from 30+ in-app messages and in-app campaign types known as “inserts” to fight churn, increase conversions and boost engagement with app users. From coupons and interstitials, to survey forms and fun quizzes, they review 30+ inserts from The Giant Book Of In-App Campaigns, the essential read for app marketers published by insert.io, a company best known for its automated in-app marketing platform offering customizable features.

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Apps are a global market, and smart app marketers are looking beyond the U.S. and Europe to tap new opportunities – and reach new audiences - in China. Our host Peggy Anne Salz catches up with Justyn Lucas, Head of Demand at Appcoach, who reveals how his company, a global mobile performance agency, helps app marketers gain serious traction in China. They discuss the real-life case study of how Kabam games cracked the Chinese market to achieve a significant boost in in-app purchases.

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Shumel Lais -LACE -CEO Appsumer, paid marketing intelligence  joins Peggy on today's episode. 6+ years in mobile user Acquisition Shumel has led UA teams and campaigns for 30 brands. They talk about his product "Appsummer" which is used to automate granular reporting forecasting for intelligent user acquisition. From his start in the business to the creation of his product, to the wrongs and rights of the industry they cover all aspects of the mobile world.

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Our host Peggy Anne Salz welcomes Shumel Lais, CEO of Appsumer, who details what marketers need to know - and the steps they need to take - to improve data-driven marketing, take control of their data and boost the performance of their paid marketing budgets. Lais, who has led UA teams and campaigns for 30 brands before founding Appsumer, draws from his agency experience to recount the story of how (and why) he set about to build the “advertising analytics of the future.”

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Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, our
host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the
talents, background and appetite for app market and engagement data that define UA experts
and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff
released in its recent Mobile App Engagement Index - which breaks down the cost per action
(CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) - Dennis
and Peggy run through the myths and truths around where marketers should focus spend and
where they could be leaving money on the table.

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Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, our host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the talents, background and appetite for app market and engagement data that define UA experts and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff released in its recent Mobile App Engagement Index - which breaks down the cost per action (CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) - Dennis and Peggy run through the myths and truths around where marketers should focus spend and where they could be leaving money on the table.

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