Mobile Presence

Today on Mobile Presence Ian Naylor from Appinstitute joins our host Peggy Anne Salz. Ian Naylor is the founder and CEO of AppInstitute, one of the world’s leading DIY App Builders (over 70,000 apps built). Naylor has founded, grown and sold 4 successful internet and technology companies during the past 18 years around the world. He gives seminars as an expert authority on startup mobile app trends, development, and online marketing and has spoken at numerous industry events including The Great British Business Show, Venturefest, the National Achievers Congress and numerous industry exhibitions around the UK.

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In this episode, our host Peggy Anne Salz catches up with Ian Naylor, Founder and CEO of AppInstitute, to deep-dive into the misconceptions small businesses have about apps and talk through the benefits and fallbacks of a DIY approach to app building. Using a drag-and-drop app builder solution such as AppInstitute allows small biz to make an app without knowing a single line of code. Ian also discusses the real value of mobile apps and websites - noting that websites may solve discoverability, but it’s an app that allows businesses to drive loyalty and deepen customer engagement.

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Today on Mobile Presence Peggy is Joined by Jason Soto From Mobile Soft.  Jason's career has never been a job to him. He enjoys what he does. Jason has had the opportunity to significantly contribute to a number of powerful corporations with innovative products that have created historical corporate movements in our modern business world. His contributions have been in the areas of corporate and consumer marketing, strategic business management, technical consulting and organizational development. MobileSoft is a global leader in mobile application software development. We design, develop and publish Android and iPhone apps for thousands of clients around the world. MobileSoft has a proprietary software platform for developers to build their own native mobile applications. We have over 120 million smartphone users worldwide that access our platform monthly. MobileSoft is headquartered in Minneapolis, with offices in Las Vegas, Atlanta, Houston, Seattle and Chisinau, Moldova.

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Our host Peggy Anne Salz catches up with Jason Soto, director of marketing at MobileSoft Technology, a mobile application development company, to discuss how small business can get their apps in the hands of their customers and the custom features that can help small business owners engage, interact and retain their customer base. Jason also walks through examples showing how business verticals - such as restaurants - are using apps to get a leg up on the competition.

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Today on Mobile Presence out host Peggy Anne Salz is joined by Eran Kinsbruner Technical Evangelist at Perfecto a mobile software testing company to talk about the latest mobile trends in testing. Eran is an expert in mobile testing, author of the digital quality handbook, thought leader, speaker and author of the quarterly digital test coverage index report (Factors Magazine). Also the author of the Digital Quality Handbook book, and a monthly columnist at InfoWorld.com . Eran specailizes in Nearshore and offshore QA team building, management, Product Marketing, Product Management, thought leader around mobile and digital quality, speaker and blogger. Mobile testing specialist, building mobile test strategies, mobile test automation, tools, trends and more.

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Mobile moves fast, and even the best development teams can hit a wall when it comes to finding ways to optimize and plan testing that works and - ultimately - improves delivery speed and app quality. Our host Peggy Anne Salz welcomes Eran Kinsbruner - Technical Evangelist at mobile software testing company Perfecto and renowned author of the Digital Quality Handbook - to discuss testing trends, best practices and approaches to optimization and automation that companies need to have top of the agenda in order to deliver apps, bots and services that are best-in-class.

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Our host Peggy Anne Salz walks through what you need to know to produce amazing content - just using an iPhone - with Julie Ryan, Managing director and producer of MK1 Productions. Julie has a long and impressive track record in film and drama, best known for producing the box office smash hit The Young Offenders, the fastest Irish film to reach the one million mark last year and now available in over 180 countries on Netflix. She discusses how she created the new TV Drama Are You Free, a pilot she and her team shot using an iPhone 7. Julie also muses about the role of mobile in film and TV today, and shares innovative ways she used mobile to build successful film marketing campaigns for some of her earlier projects - working with studios including Walt Disney Animation, 20th Century Fox, Warner Bros, HBO, Showtime, Lionsgate, Sony and Paramount.  

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Our host Peggy Anne Salz and guest Jonathan Kay, co-founder of Apptopia, discuss  new use cases for data to power your app marketing and why marketers should pay more attention to Pinterest. Drawing from a popular blog published by Apptopia, a competitive intelligence provider for players in the app economy, Jon reveals the data-driven opportunities marketers can harness - across Pinterest and other networks - to connect with users and drive conversions.

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Our Host Peggy Anne Salz wraps up our series showcasing UA experts and expertise with Aurelie Genet, Liftoff Mobile Hero and Mobile Marketing Lead at Trainline, the world’s leading independent digital rail platform - selling train tickets over 24 markets - that also offers a mobile utility app. Aurelie draws from her background working at a wide variety of mobile companies to highlight key differences in UA approaches depending on the app you have and the value you offer. She also deep-dives into how - and why - the boundaries between UA and CRM are blurring to create new opportunities and challenges for marketers as they seek to build trust and loyalty.

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How can you get featured in the Apple App Store? What is the best approach to pitch your app? When should you cut your price, or offer your app for free? These are a few of the topics our host Peggy Anne Salz explores with Steve P. Young, founder of Appmasters, the ASO and mobile growth consultancy helping app companies drive high volumes of downloads on a limited budget. Following the release of her latest ASO Practitioner’s Report with VentureBeat Insights, Peggy and Steve talk shop, discuss the takeaways of a few of his best-known blog posts and lift the lid on ASO tips and tricks you can use to move the needle on your app.

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