Mobile Presence

For app marketers with a Utility app, campaigns that build connection and demonstrate how their app provides genuinely useful assistance - when users need it most - are pure gold. Our host Peggy Anne Salz welcomes Cassandra Chernin- Senior Manager Digital Marketing, App Display at HomeAdvisor,  the #1 home improvement marketplace connecting homeowners with home service contractors - to discuss the metrics and results you need to achieve when driving loyalty, not app installs,  is not the end-goal. Cassie, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also talks candidly about what marketers need to succeed and how they need to rethink their last-touch attribution model.

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Mobile games have cracked the code on marketing and user acquisition to be the biggest and richest app category across both Apple App Store and GooglePlay, which is why app marketers with non-gaming apps are advised to borrow a page from their mobile growth-hack strategies. Our host Peggy Anne Salz catches up with Josh Burns, Founder of DigitalDevConnect, where he works with game developers, game publishers, and service providers in online and mobile, supporting them in key business areas including strategy, market intelligence, marketing, game publishing, business operations, product management and business development. Josh discusses the importance of going global with your app and offers advice on how (and where) gaming apps owners can drive incremental revenue and growth leveraging their current audience and apps.

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CallerSmart, an award-winning iPhone app and website - and the brainchild of successful entrepreneur Brian David Crane(aka BDC) - uses gamification and game mechanics to grow its community of app fans and users and reward them for their efforts to keep over 600 million U.S. phone book listings accurate and up-to-date for everyone. Our host Peggy Anne Salz catches up with BDC to discuss the details of his growth strategy, which helped CallerSmart - dubbed "turned up caller ID" by BuzzFeed - build a massive brand and audience without paid user acquisition.

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A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss by a mile. Our host Peggy Anne Salz welcomes Katherine Knight - Mobile Hero and Director of Marketing at Zoosk, the dating service that also has the number one dating app in the Google Play store, to discuss her unique approach to A/B testing for success. Katherine, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also candidly shares key learnings about the ad copy and call-to-action sure to convert people who just download your app into highly engaged users who come back again and again.

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Providing your app users an opportunity to do good can result in a 4X increase in what they spend on in-app purchases across the board. Our host Peggy Anne Salz welcomes Rachel Cook, founder of Play Seeds, to discuss the new microlending model that incentivizes users to spend more in the app by showing them how the money is put to good use helping people around the world. Rachel provides research and case studies that show Seeds users spend up to 60% more knowing they are also helping others, and she shares her vision to create a bigger pie for all. App developers and companies can grow their revenues; users feel better about spending more in-app knowing they are helping others, and people around the world have access to microloans to improve their quality of life.

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Our host Peggy Anne Salz catches up with Drew Frost,  Sr. Product Marketing Manager at Sam’s Club,  to discuss how marketers must optimize the mobile app user journey their app offers by removing friction and increasing convenience. Drew, a Mobile Hero recognized by Liftoff for his app marketing and UA expertise, knows this first-hand from overseeing Scan Go, the extremely popular Sam’s Club app that consistently receives high ratings from highly engaged users.

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Our deep-dive into the top tips from real-life Mobile Heroes, recognized by Liftoff for their app marketing and UA expertise, continues with Annica Lin, Senior Acquisition Manager at Stash Invest, who shares how you can set up a daily routine to review performance across all your channels. She also lifts the lid on the data and KPIs you need to watch in order to recognize and optimize the channels that drive the best results. A show chock-full of actionable advice you don’t want to miss!

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Mobile advertisers and app developers are warming up to playable ads, a new and effective format that allows players to try out your game before they commit to your app. Our host Peggy Anne Salz discusses why playable ads work so well and how you can create a winning strategy with Dan Greenberg, Chief Design Officer at IronSource where he oversees everything related to design and creative at the company, from client ad creative, to company branding. In addition to managing ironSource's in-house Studio of designers, video editors, programmers and animators, Dan also oversees ironSource's in-house gaming studio, giving him an in-depth understanding of the in-app and in-game environment.

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Our host Peggy Anne Salz kick off a new season of interviews with mobile marketing experts with Matthew Hrushka, a recognizedMobile Hero and Mobile Marketing Manager at Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages. Matthew shares how he draws from the data to recognize quality app users and - more importantly - ensure the right marketing creative is shown to the right audience the right point in the funnel.

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Creatives can make or break your mobile ad campaign, so it pays to test and optimize in order to achieve the best results. Our host Peggy Anne Salz catches up with Jan Heumueller, a managing director at TabMo, a leading creative mobile buying platform that for mobile inventory helping marketers to make the match between the creative they present and the audience they want to engage. Jan reveals real-life case studies and top tips to highlight critical do’s and don’ts marketers across all businesses need to know as they combine programmatic approaches with attention to creatives.

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