Mobile Presence

Our host Peggy Anne Salz at MobileGroove catches up with Esther Hwang, Director of Growth at Poshmark, the largest social marketplace for fashion, to discuss how she identifies new web and mobile channels with the most potential, and architects ad creatives with the most impact. Do you need to be a hacker at heart to succeed in data-driven mobile marketing? Esther, a Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform, talks candidly about the skills set you need to reach your acquisition and engagement targets, and shares own her own education in the arts has equipped her to step back and view the “Big Picture” of campaign performance.

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What is the one tip small biz can follow right now to boost mobile marketing results? Our host Peggy Anne Salz welcomes the “dynamic duo” from Symphonic Digital (Steffen Horst, CEO and Co-Founder, and Dave Antil, Chief Client Officer and Partner) to share their pick of tips and trends small biz needs to know to grow brand awareness and revenue in the year ahead. Steffen and Dave talk about why Amazon advertising is the platform to watch and draw on the long track record at major agencies to highlight what small business is doing right and what it is getting horribly wrong. From what you can do to get the most out of a limited budget to a crash course in the ad platforms you need to know better, we cover it all on the show--and you can read even more on Symphonic Digital’s insightful blog, a must-read destination brimming with solid and serious advice for small- and medium-size business.

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Our host Peggy Anne Salz from MobileGroove catches up with Helene Trompeter,Media Manager at The Weather Company, to discuss her work aligning mobile marketing goals with the company’s wider mission to be genuinely helpful and useful--especially in the case of natural disasters and preparedness. We discuss the formats that drive the best results, the platforms that deliver the most highly engaged app users,  and the marketing approaches and successes that earned her the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.

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AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier--Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem--to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to data-driven marketing will impact - well - everything, and what you can do to up your game in 2018.

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Better pitches and more personalized selling are just two positive outcomes you can expect when you harness AI to improve B2B marketing. Our host Peggy Anne Salz from MobileGroove catches up with Arun Lal CEO and co-founder of Contiq, to discuss how AI is impacting marketing and concrete ways you use this intelligence to prepare for Sales 3.0 and personalize your pitches. Contiq is an AI-assisted, personalized presentation creation system that helps enterprise salespeople create pitches up to 80% faster and improve win-rates by up to 80%.   

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The infusion of AI (Artificial Intelligence) into marketing can aid in decision-making and marketing automation, or it can replace many marketing jobs that deal with data and analytics--or both. Our host Peggy Anne Salz discusses the tools, tech, and choices facing marketers with Paul Berney, mobile authority and founder of mCordis, a company bridging the knowledge gap around how to successfully apply technology solutions in marketing through education and advisory services. Paul draws from the series of education courses on AI offered by mCordis to provide us a crash course on what AI is and how it is likely to impact marketing, creativity, and engagement. 

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Smart app developers are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. Our host Peggy Anne Salz catches up with Simon Gannon, Director Marketing at appScatter, an app distribution and management platform that integrates with 50 of the world’s top app stores to help app developers and marketers take advantage of the massive market opportunities. Simon discusses the alternative app store landscape and what app developers and companies need to know—and do—to prepare their app and assets in order to boost brand profile, reach new audiences and expand to new geographies. They also review top tips from appScatter’s latest must-read resource: Going Global With Your App - The App Publishing Playbook.

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Our host Peggy Anne Salz welcomes Kartick Narayan, VP Growth Computational Marketing at Coupang, the leading e-commerce company in South Korea to discuss algorithmic marketing and other innovations that are poised to have a massive impact on how app marketers approach user acquisition and recognize truly valuable and engaged customers. Kartick a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also chats about his experience working with Amazon and Groupon prior to joining Coupang, and why the best marketing approaches bring together product, engineering and marketing teams.

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Our host Peggy Anne Salz welcomes Xi Tong, who manages user acquisition for several classic casino gaming apps at Zenjoy in China, to share her top tips on understanding the Chinese market, identifying high-quality users and harnessing the benefits of using Twitter to promote your app and engage with your audience. Xi, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also chats with us from Beijing about her daily routine and what it takes to succeed in mobile marketing.

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Forget the mobile app business logic that tells you to focus on acquisition first, followed by activation, retention, referral and revenue - in that order. That was ok when CPIs were ridiculously cheap, but it’s a “FAIL” in today’s hyper-competitive App Economy. In this episode, our host Peggy Anne Salz catches up Gabor Papp, Growth Marketer at Shapr3D, to discuss why app marketers who focus on retention first have what it takes to win big - and often.

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