Mobile Presence

Today on Mobile Presence Peggy welcomes welcome Marc Atiyeh. Marc leads Strategy at Clarity Money where he focuses on growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, he was the Head of Growth at Paribus where he oversaw the growth of the company from 10,000 users to 1,000,000 in less than 12 months. They talk about every demographic in the app world and give you a few tips on how to reach specific ones. 

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Host Peggy Anne Salz from MobileGroove welcomes John Koetsier - journalist, analyst and futurist - to discuss his recent research into the relationship between mobile apps, which allow immediate connection between companies and customers, and the level of success Fortune 1000 companies have achieved on the financial markets. He reveals compelling reasons why “winning in mobile means winning” and explains why over half (65.4%) of companies that demonstrate financial success are also leading their business category in how they interact with their customers on mobile. The episode also looks at mobile fraud and John’s insights into the massive amount - and impact - of mobile fraud.

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Today on Mobile Presence your host Peggy Anne Salz is Joined by Faisal Hammad Marco Esposito of Delivery Hero.  The company was founded in Berlin in 2011, Delivery Hero is a worldwide network of online food ordering sites, operating in 21 countries and with over 73,000 restaurant partners. Delivery Hero operates in Germany, UK, Austria, South Korea, Sweden, Finland, Poland, Australia, Switzerland, China, India, Colombia, Mexico, Argentina, Chile, Uruguay, Brazil, Peru, Venezuela, Panama and Puerto Rico. They speak about the rise of delivery hero, and how they work together.

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Host Peggy Anne Salz continues her tour of Mobile Heroes and UA experts with Marco Esposito and Faisal Hammad, International Mobile Marketing Managers at Delivery Hero, who take her on a candid and constructive deep-dive into into the creatives and conversations they use to target and retarget people who may only be intending to order meals. They also discuss their relationship with each other and how they recommend app marketers and UA managers build strong ties with ad partners based on trust.

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Host Peggy Anne Salz catches up with Sami Khan, Senior Director of Marketing at Acorns - a micro-investing company changing customer behavior around financial planning and savings - to discuss creatives, campaigns and calls-to-action that get the attention - and the respect - of Millennials. Sami lifts the lid on the approaches that allowed him to scale using Facebook app install ads and reviews what marketers need to know about platforms, including Snapchat and Pinterest, to leave a lasting impression that encourages lasting loyalty. 

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Show host Peggy Anne Salz catches up with Evelyn Tong, a recognized Mobile Hero and User Acquisition Manager at letgo – the leading secondhand marketplace app– to discuss why app marketers are looking beyond last-click attribution to optimize mobile campaigns and results. Evelyn also shares top tips to help app marketers achieve amazing ROAS (Return On Ad Spend) and impressive engagement rates by using more touch points (and data points) to connect with app users at a much deeper level.

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LTV  - or Lifetime Value - is the “king” of app metrics and what companies must  calculate if they are want to achieve success for their app and fund growth for their business. Our host Peggy Anne Salz catches up with Martin Macmillan, founder of Pollen VC, a FinTech with offices in London and San Francisco, who discusses the company’s new LTV Calculator. Just 60 seconds - the time it takes to use the tool - can give app companies insights into the revenue they can earn and a window into app cash flow across 365 days. Martin walks through the mechanics of the LTV Calculator and why knowing your LTV is a must, particularly if you are serious about acquiring users cost-effectively through paid user acquisition.

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Dating apps represent some of the highest grossing non-gaming apps in the App Store, proof that they understand performance marketing better than most. Our host Peggy Anne Salz catches up with Thomas Hadjadj, a recognized Mobile Hero and Head of Display Europe at Meetic -Europe's largest dating service and one of 45 dating brands within the Match Group. Why do dating apps excel in using paid campaigns to acquire users who keep coming back to the app? How do they engage and re-engage users on challenging channels such as Snapchat -- and what can ALL marketers learn from their approach? These are just a few of the questions covered in this informative and informal episode in our ongoing look at the performance marketing Mobile Heroes as chosen by Liftoff.

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Today on Mobile Presence your host Peggy Anne Salz is joined by Thomas Hadjadj. He is responsible for paid acquisition at Meetic ,known in the US as Match.com. They discuss his company's journey from web to mobile and then mobile app. He sights the uptick in revenue for dating sites ad space. Playable ads are a buig focus and what does he see out there that has the most potential or excites him the most in the mobile market.

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Today on Mobile Presence our host Peggy Anne Salz is joined by Martin Macmillan. He is the founder of Pollen VC, a FinTech with offices in London and San Francisco that provides app developers and companies early access to revenues they’ve earned from the app stores. They talk about LTV, which is called the mother of all metrics. They dive into what took developers so long to get their head around it, and how to define or calculate it as well. 

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