Mobile Presence

Essential Elements of a Mobile-Friendly Email; Why Mobile-Friendly Email Marketing is so critical?  Cynthia Price, head of  Sales and Marketing of MyEmma.com fills us in.

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We talk about the tips, tricks, and hurdles of mobile app development with Matt Kranzler and Matt Runo from the Zappos Mobile Marketing Team. Their work has earned them recognition as one of the Editors Choice and Top Developer apps in the Google Play Store. The post Talking Mobile Development With The Zappos Mobile Marketing Team appeared first on Mobile Presence.

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We discuss Successful Mobile Marketing Strategies with digital strategist, author, speaker, and consultant Rachel Pasqua, one of the authors of Mobile Marketing: an Hour a Day. We talk to Rachel about her book, key takeaways, quick tips, and insights to help us tackle the basics of mobile marketing one step at a time. The post Successful Mobile Marketing Strategies: Mobile Marketing An Hour A Day appeared first on Mobile Presence.

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Three-Quarters of Black Friday Shoppers Are Going Mobile and Online; Get Ready for Google Wallet Card; Mobile Site Using m.domain? Verify It Separately With Google Webmaster Tools ; Best Buy Banking on SMS for Black Friday

 

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Talking How Mobile Powers New, Engaging Publishing Models with Mark Challinor, Director of Mobile Platforms at Telegraph Media Group. They discuss how mobiles new role in the center of a  multi-channel approach that bridges media (print, radio, cinema), screens (TV, PC, games consoles) and worlds (digital, physical, augmented) to enable new levels of interaction and activation.

Learn more about the interview from a MobileGroove blog post Peggy put out as well as her mentioned  study entitled Mobile: The Great Connector, a new publication  researched, written and produced on behalf of the Mobile Marketing Association in the U.K.

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Talking How Mobile Powers New, Engaging Publishing Models with Mark Challinor, Director of Mobile Platforms at Telegraph Media Group. They discuss how mobiles new role in the center of a multi-channel approach that bridges media (print, radio, cinema), screens (TV, PC, games consoles) and worlds (digital, physical, augmented) to enable new levels of interaction and activation. The post Mobile Powers New Publishing Models appeared first on Mobile Presence.

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Peggy, Kim and Shahab speak with Tony Pearce, CEO and co-founder of gamesGRABR, a new platform that allows users to discover, collect and play the games they love. Tony also walks us through his mobile platform, which is the first ever to marry the power and usability of a contemporary ‘Pinterest-style’ UI with instant play. The post Mobilizing Gamers and Gaming Enthusiasts with gamesGRABR appeared first on Mobile Presence.

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Discussing 5 Mobile Marketing Fails To Avoid, where Mobile Moxie  founder Cindy Krum (an alumni host of Mobile Presence) is heavily quoted in the article.   Also the FAA has announced that Mobile Devices Now Can Be Used Throughout Flights.

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It’s a review of top developments in mobile as our hosts review the news. eMarketer reports that in 2013, more than half of US adult Internet users are expected to redeem a digital coupon using mobile and desktop devices for either online or offline shopping. The post Mobile Couponing Success; T-Mobile Giving Away Free Data? Mobile is redefining LinkedIn appeared first on Mobile Presence.

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Second-Screening: Are Marketers Ready? In a world where people increasingly switch between screens, the role of mobile is also shifting. As a result, mobile is more than a way to deliver marketing; it's a way to enable experiences that connect people with other digital screens, or the real world around them — or both. The hosts welcome Pratick Thakrar, Managing Director of Inspired Mobile, a U.K. company offering a mobile marketing technology platform worldwide, who talks about the wider trend to second-screening and the world of opportunity for brands. Inspired is a platform that can give brands and marketers much needed visibility into their campaigns and — more importantly — deliver the detailed analytics that allow them to gauge the performance of each channel.

We also examine the impact on marketers, who will obviously need solutions to execute and evaluate campaigns that span multiple channels, technologies, platforms and publishers. And we deep dive into some recent research to help you understand the shift underway in consumer behavior — and how to adapt to the change.

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