Mobile Presence

How People Interact With Mobile Apps with Jason Shah, Product Manager At Yammer And Founder At HeatData. Heatdata is an enterprise social platform tracks gestures for your mobile website and make better product decisions that drive higher engagement and more revenue. The post How People Interact With Mobile Apps appeared first on Mobile Presence.

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Give your customers what they want? Only if marketers get that one step closer with solutions that allow them to start a conversation with consumers and glean valuable feedback every step of the way. We welcome Stephen Upstone, LoopMe Media founder and CEO. The post Mobile Advertising Your Customers Will Like appeared first on Mobile Presence

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Lead generation is one thing, but learning how to cultivate those leads is the quality that separates the marketing winners from the also-rans. Elizabeth Yin, CEO and a co-founder of email ad platform LaunchBit, provides marketers practical advice and a guide to how they can grow their customer base. The post Increasing Your Customer Base with Lead Generation appeared first on Mobile Presence.

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What do you need to know before upgrading? What does Apple iPhone 5S mean for mobile marketing? Why does mobile marketing remain a largely untapped opportunity for marketers? These questions and more are discussed as we run through the biggest mobile headlines of the month. The post iOS 7 Arrives; What Does Apple iPhone5S Mean for Mobile Marketing? appeared first on Mobile Presence.

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We discuss mobile couponing and tracking with Catherine Tabor, founder and CEO of Sparkfly. Sparkfly connects retailers, brand advertisers, publishers and consumers in a powerful way that allows advertisers to connect ads directly to in-store purchases of their products. We also learn about the company’s new program with L’Oreal at all the Walgreens/Duane Reade stores […] The post Mobile Couponing and Tracking Personalized Offers appeared first on Mobile Presence.

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Kim, Peggy and Shahab welcome OtherLevels CEO Brendan O’Kane, who details how marketers can engage, retain and maximize the value of their audiences through mobile messaging analytics. Brendan also shares his top tips for retargeting and reveals some A/B testing techniques that can help you test message copy for qualities such as tone, urgency, length […] The post Engage, Retain and Maximize Audiences with Mobile Messaging Analytics appeared first on Mobile Presence.

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Kim, Peggy and Shahab welcome Jessica Klein, director of ecommerce, at Carols Daughter, who tells how the retailer has partnered with FunMobility to turn its mobile app into a vehicle for delivering relevant and timely content that encourages customer engagement, interaction which is regularly rewarded with coupons and loyalty points. The post Making Mobile Apps For Better Customer Engagement and Interaction appeared first on Mobile Presence.

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Responsive Web Design is the new mobile mantra, with 2013 being named THE Year of Responsive Web Design. Craig Williams of Craig Williams Design walks through the 3 rules of Responsive Web Design and reveals the benefits and limits you may have overlooked. While RWD is relatively new (and development can be expensive and time consuming). The post Responsive Design: 3 Rules You Need To Know appeared first on Mobile Presence.

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Mobile App Data, Creation Headaches and Realistic Expectations as we Kim and Shahab discuss Replicating the Garage Sale on your Smartphone with the Co-Founder and Developer at Rumgr, Dylan Bathurst.

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Harnessing The 8 layers Of Location For Your Mobile Marketing Success Peggy and Shahab welcome Phil Hendrix — a GigaOm Research analyst and director of immr, a research firm squarely focused on mobile and location — to talk about the opportunities for brands that ‘get’ location right in their campaigns and wider mobile strategies. The post Harnessing The 8 Layers Of Location For Your Mobile Marketing Success appeared first on Mobile Presence.

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