A concise inside view of the mobile game business.

This week:

- Thoughts on that big Xbox exec reshuffle and what might happen next

- A breakdown of Microsoft's mobile game empire

- What might come next for King and mobile at Microsoft

- Blizzard's new mobile spin-off, Overwatch Rush

- Data nuggets including Kingshot hitting $500m faster than Whiteout Survival, plus numbers on female players, the casual market, January's top titles and Sensor Tower’s latest report

- Some quick jobs updates and a return to walking around with birds tweeting in the background

#35, 25/02/26. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business in under 20 minutes. That's it.

A concise inside view of the mobile game business.

This week:

- Exclusive details on Mike DeLaet's gameplan for Ares Interactive after that $70m raise

- An explainer on why Honkai: Star Rail fans think the big 4.0 update got caught up in political tensions between China and Japan

- Savvy's reported $7bn swoop for Mobile Legends: Bang Bang maker Moonton

- Sega writes down Rovio by $200m, citing tricky market conditions

- Liftoff's IPO is cancelled, Fallout Shelter rises thanks to the TV show, Habby hits $2bn and plenty more data nuggets

- Some loose thoughts on the baffling mobile game of the year nominees at the DICE Awards

- Soft launch updates, featuring Metacore's three new games

- The soothing pitter-patter of Cotswolds rain in the background for the whole episode

#34, 19/02/26. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business in under 20 minutes. That's it.

A concise inside view of the mobile game business.

This week:

- Supercell's annual blog, financial results and some Clash Royale drama

- Epic is not happy about the UK's attempts to rein in Apple and Google

- Bernard Kim is back at Unity as Helgason and Bar-Zeev quit

- Canadian kids game-maker Budge sold to private equity firm

- Roblox's financials are puzzling, but traders don't care

- Overall vibes from DICE in Las Vegas

- A rattle through some data and jobs nuggets

- An exciting new whooshing sound for the transitions

#33, 12/02/26. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week:

• Unity, Epic and more react to Google's Project Genie world model tech after game stocks slide
• Mobile is up 19% at Take-Two, and is nearly half its earnings overall – and bossman Strauss Zelnick is more and more bullish
• Stillfront could close more games amid revenue declines, narrative game sell-off and restructure
• Glu 2.0...? New Mike DeLaet and Niccolo de Masi-led outfit Ares Interactive raises $70m
• January's top grossing games and biggest downloads, according to Appmagic
• Data, soft launch and new game news
• I'm also going to DICE next week. See you there?

#32, 05/02/26. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week:

• Why international attendees are skipping GDC
• AppLovin has hit back at more wild short seller claims
• Why app developers are increasingly seeking out mobile game talent
• Jobs, data and new game news

#31, 29/01/26. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week:

• What Ubisoft’s big reorg means for its mobile games
• ‘Critics week’ and mobile gaming’s reputation problem
• A vibe check (do people still say that?) from PGC London
• Data, soft launch and new game news

#30, 22/01/26. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week:

• How Rockstar's Red Dead Redemption is doing on mobile 
• Coin Master maker Moon Active's latest soft launches 
• Playtika cuts 500 staff, says its growth strategy isn't working (and wants AI efficiencies)
• Marketing firm Liftoff files for an IPO
• Possibly too much detail on 2025's top grossing games
• Just enough detail on 2025's top downloads
• Quick data and jobs news nuggets

#29, 15/01/26. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week:

• Roblox brainrot and what mobile game-makers can learn from it 
• Ustwo goes PC first after Apple Arcade and Netflix strategy shifts
• Ubisoft closes a mobile studio, Assassins Creed Rebellion is iced
• Your 2026 predictions and a couple of my own
• Some data nuggets to nibble on, including December's top performers

#28, 08/01/26. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week:

• Some reaction and context on that apparent new Unity fee
• A stroll through the life and death of Space Ape Games
• Your games of the year, and what it says about mobile games right now
• Jobs news and data nuggets
• A brief, loose ramble around the biggest stories and trends of 2025

#27, 18/12/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week:

- What might be next for Warner's mobile games after those Netflix/Paramount bids (Either way, it's not looking great)

- Why mobile games get ignored at awards shows (and why it's not worth worrying about)

- A quick tour of the weird, cynical and quite funny mobile game ads being served on TikTok right now

- A smorgasbord of data nuggets including a $1.6m fine for Jam City, November's top games and big numbers for Little Farm Story, Rush Royale, Budge, Huuuge, Unico and more

#26, 11/12/25. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.