A concise inside view of the mobile game business.

This week:

• How Rockstar's Red Dead Redemption is doing on mobile 
• Coin Master maker Moon Active's latest soft launches 
• Playtika cuts 500 staff, says its growth strategy isn't working (and wants AI efficiencies)
• Marketing firm Liftoff files for an IPO
• Possibly too much detail on 2025's top grossing games
• Just enough detail on 2025's top downloads
• Quick data and jobs news nuggets

#29, 15/01/26. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week:

• Roblox brainrot and what mobile game-makers can learn from it 
• Ustwo goes PC first after Apple Arcade and Netflix strategy shifts
• Ubisoft closes a mobile studio, Assassins Creed Rebellion is iced
• Your 2026 predictions and a couple of my own
• Some data nuggets to nibble on, including December's top performers

#28, 08/01/26. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week:

• Some reaction and context on that apparent new Unity fee
• A stroll through the life and death of Space Ape Games
• Your games of the year, and what it says about mobile games right now
• Jobs news and data nuggets
• A brief, loose ramble around the biggest stories and trends of 2025

#27, 18/12/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week:

- What might be next for Warner's mobile games after those Netflix/Paramount bids (Either way, it's not looking great)

- Why mobile games get ignored at awards shows (and why it's not worth worrying about)

- A quick tour of the weird, cynical and quite funny mobile game ads being served on TikTok right now

- A smorgasbord of data nuggets including a $1.6m fine for Jam City, November's top games and big numbers for Little Farm Story, Rush Royale, Budge, Huuuge, Unico and more

#26, 11/12/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

• A look at Trip Hawkins and the Digital Chocolate diaspora running big chunks of today’s mobile games business
• Is Destiny: Rising in trouble? It seems that way, but a China launch might rescue it
• A job ad suggests EA is taking another shot at the mobile shooter category, meaning Apex Legends and Battlefield could return to mobile
• November’s top downloads and top earners, according to Appmagic
• The mobile gamification of newspapers continues with The Observer’s deal for Mindset Go’s puzzles
• Data and jobs news featuring Tencent, Google Play, Metacore, Hutch and more

#25, 04/12/25. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

• Apple accused of more troubling App Review behaviour 
• GTA: San Andreas leaves Netflix as games reboot continues
• A look at Türkiye's ecosystem and the secrets of its success
• Quick tips on how to make an iconic game icon
• Zombies Run's co-creator buys it back from a blockchain firm
• Handy data nuggets and soft launch game news
• Another quick thanks to everyone who came to Off The Record London
• A call for feedback: what are we not covering enough? What are we covering too much? What do you want from our events in 2026?

#24, 27/11/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

• That Unity-Epic deal and the Bromberg-Sweeney alliance
• Minecraft Blast - the first 'proper' Minecraft mobile game...?
• Netflix Games 2.0 is here and it's all about Red Dead, WWE, kids and party games
• Duolingo's not finished buying up mobile game talent
• Ubisoft halts trading – just boring accountancy stuff or something more?
• EA soft launches new Plants Vs Zombies and Sims games but they might be doomed under the new regime
• Stash buys Galleon, probably not the last bit of webshop consolidation
• Data nuggets, jobs news and a thanks to everyone who came to Off The Record London

#23, 20/11/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

• The Epic-Google deal is on ice (plus some speculation around it) 
• That big EA cash-out, including $100m+ for CEO Andrew Wilson
• Supercell elaborates on why it killed Squad Busters
• Mobile rules at Take-Two
• Playtika's doing another Disney game
• Rainbow Six Mobile is launching after over six years in development
• NCsoft's Horizon MMO means PlayStation is coming to mobile, sort of
• Interesting data and soft launch nuggets
• A plug for the next Off The Record event in London

#22, 13/11/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

• What that Epic-Google agreement could mean
• Is Supercell closing mo.co next? No, apparently not
• Sandsoft has indeed closed, as per previous reports
• October’s top grossing and most downloaded games
• Data nuggets and jobs news
• A plug for the next Off The Record event in London
• A thrilling discovery at Porto airport

#21, 06/11/25. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

• Reaction to three closures: Squad Busters, Sandsoft and Boss Fight
• Akın Babayiğit’s ‘billion dollar blueprint’
• Google opens up the US Play store
• EA’s mobile revenue
• Pokémon Go post-Scopely takeover
• Handy data nuggets and soft launch news
• A plug for Off The Record London on November 19

#20, 30/10/25. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.