A concise inside view of the mobile game business.

This week: 

• Apple accused of more troubling App Review behaviour 
• GTA: San Andreas leaves Netflix as games reboot continues
• A look at Türkiye's ecosystem and the secrets of its success
• Quick tips on how to make an iconic game icon
• Zombies Run's co-creator buys it back from a blockchain firm
• Handy data nuggets and soft launch game news
• Another quick thanks to everyone who came to Off The Record London
• A call for feedback: what are we not covering enough? What are we covering too much? What do you want from our events in 2026?

#24, 27/11/25. Supported by Xsolla. 

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Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

• That Unity-Epic deal and the Bromberg-Sweeney alliance
• Minecraft Blast - the first 'proper' Minecraft mobile game...?
• Netflix Games 2.0 is here and it's all about Red Dead, WWE, kids and party games
• Duolingo's not finished buying up mobile game talent
• Ubisoft halts trading – just boring accountancy stuff or something more?
• EA soft launches new Plants Vs Zombies and Sims games but they might be doomed under the new regime
• Stash buys Galleon, probably not the last bit of webshop consolidation
• Data nuggets, jobs news and a thanks to everyone who came to Off The Record London

#23, 20/11/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

• The Epic-Google deal is on ice (plus some speculation around it) 
• That big EA cash-out, including $100m+ for CEO Andrew Wilson
• Supercell elaborates on why it killed Squad Busters
• Mobile rules at Take-Two
• Playtika's doing another Disney game
• Rainbow Six Mobile is launching after over six years in development
• NCsoft's Horizon MMO means PlayStation is coming to mobile, sort of
• Interesting data and soft launch nuggets
• A plug for the next Off The Record event in London

#22, 13/11/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

• What that Epic-Google agreement could mean
• Is Supercell closing mo.co next? No, apparently not
• Sandsoft has indeed closed, as per previous reports
• October’s top grossing and most downloaded games
• Data nuggets and jobs news
• A plug for the next Off The Record event in London
• A thrilling discovery at Porto airport

#21, 06/11/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

• Reaction to three closures: Squad Busters, Sandsoft and Boss Fight
• Akın Babayiğit’s ‘billion dollar blueprint’
• Google opens up the US Play store
• EA’s mobile revenue
• Pokémon Go post-Scopely takeover
• Handy data nuggets and soft launch news
• A plug for Off The Record London on November 19

#20, 30/10/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week, thoughts on: 

• Layoffs in Finland, boomtime in Istanbul
• Unity enters the webshop race
• EA's strange Sims strategy
• That AWS outage
• Nintendo’s baffling approach to mobile 
• Data and jobs news nuggets
• A plug for Off The Record London on November 19

#19, 23/10/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 
- What's going on at Supercell London
- Metacore's Merge Mansion, older players and market changes
- Playdigious on how to port PC/console games to mobile and actually succeed
- Appcharge hires Xsolla exec
- Data nuggets, soft launch games and our next Off The Record event 

#18, 16/10/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

- Epic Games' move into webshops (will Unity be next?)

- AppLovin's alleged data collection probe

- Supercell's spiky letter to EU regulators

- Griffin buys Playdigious from Fragbite, 8SEC closes

- Destiny: Rising dodges a Diablo Immortal-style firestorm

- Loads of top grossing and top download data plus plenty of funding news

- A gentle plug for our next Off The Record event in London 

#17, 09/10/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

- Industry reaction to that $55bn EA deal, and what might come next

- MTG reshuffles, studio founders depart

- News nuggets from our data and soft launch columns

- A plug for our next Off The Record event in London 

#16, 02/10/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.

A concise inside view of the mobile game business.

This week: 

- What's going on at Netflix games

- Google Play's new features and its comment on that 30% cut

- Nintendo's surprise new mobile game

- Two big moves at Supercell

- News nuggets from our data and jobs columns

- A plug for our next Off The Record event in Leamington 

#15, 25/09/25. Supported by Xsolla. 

•

Hang on, what's going on here? Every week mobilegamer.biz founder and editor Neil Long goes on a walk and explains what's happening in the mobile game business. That's it.